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How COVID-19 will impact PR practice and skills

Stephen Waddington

Construction, engineering and manufacturing closed down, but technology and infrastructure are booming. PR as a strategic management function is an issue that lies of the core of the #FuturePRoof community. Invest in building communities, customer databases and influencer networks. This is a big lesson for the future.

Crisis 151
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Addressing the Working Class inequality gap in the creative industries

Stephen Waddington

They dominate key creative roles in the sector, shaping what goes on culture, media, and television. According to the PRCA 2020 Census a fifth of the 97,300 practitioners that work in the industry attended a fee-paying school versus seven percent of the population. Class intersects with gender, race, disability, skills and place.

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5 Tips to Effectively Engage Generation Zers

PRSay

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. They are digital natives, tech smart, entrepreneurial- spirited, community-minded, socially conscious and purpose driven. Brands can’t simply pander to us.

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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Over time, the digital community warmed to the term again. Many of the PR technology vendors I track for the monthly PR Tech Sum put a greater emphasis on earned media than media relations in their messaging. The event is free for 48 hours on August 19-20, 2020, after which access will cost $97. Earned media is sexy.

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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

At the same time, people are still watching network and cable television, Netflix, Hulu, and Amazon Prime. workforce by 2020. I’ve been speaking with Millennials for the last six months, conducting one-on-one interviews as a part of my FEEL First before you communicate , Millennial passion project. But, what does this take?

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Lockdown letter: humanising business and media

Stephen Waddington

If this happened in 2020 it wouldn’t attract a murmur of attention let alone become an international news story and clock up 40 million YouTube views. Jack Munroe, food writer, journalist and activist is helping her community cook its way through lockdown. Please ignore my grumpiness about lockdown motivators.

Media 83
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Embracing Inclusion: Empowering People with Disabilities Through Brand Marketing

Burrelles Fresh Ideas

Research has also delved into employee perspectives concerning diversity priorities and inclusion, as well as the effectiveness of communication regarding organizational initiatives. Notably, a study by Bentley University revealed that over two-thirds of disabilities remain “invisible,” eluding direct observation or visual detection.

Brand 89