Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. They are all issues that will occupy us all in 2020. Here are the headlines. Issues in practice 1.

Government 103

Government Education Print Ethics 103

PRSay

NOVEMBER 30, 2021

Like many other groups, the pandemic got in the way of what we’d always done so we took our 2020 conference virtual, successfully connecting and keeping the best parts of what CAPRSA is going strong until we could be together again. If you really want to stand out, have an opinion. Be brave.

Agency 86

Agency Leadership Conference Groups 86

Onclusive

AUGUST 9, 2021

PR pros will need to either write content themselves or help to drive strategy with a team of writers, editors and guest blog contributors. Executive Thought Leadership. According to Forbes , thought leadership has never been more important. Writing & Editing of Miscellaneous PR Assets. Crisis Communications.

Training 370

Training Media Training Reputation Crisis Communications 370

Konnect Agency

DECEMBER 23, 2019

I have the privilege to write the last blog of the year for Konnect; an honor I don’t take lightly. Our leadership team has expanded and I feel confident in saying we truly have the best and most dedicated leaders helping to grow the next era of communications and marketing specialists. A new hire or emerging brand.

Leadership 52

Leadership Agency Blogging Course 52

Flack's Revenge

OCTOBER 15, 2020

And I just addressed some of these questions in my recent podcast appearance , with host Marti Sanchez , who also runs content and thought leadership firm Influence Podium. He tweeted: I rarely cuss in writing. And it’s 2020, so I get a pass on cussing. It doesn’t mean anything. Comments from our Team.

Leadership 282

Leadership Social Media Trends Facebook 282

Sword and the Script

SEPTEMBER 8, 2020

Recently I went back through all the write-ups I’ve published on surveys and boiled the results down to these ten. B2B thought leadership drives perceptions, trust and sales A survey of 3,000+ business executives by Edelman and LinkedIn connected B2B thought leadership to trust and sales.

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Survey Industry Leadership Study 94

PRSay

NOVEMBER 12, 2020

This should be easy to understand, but it’s important to remember: The people on the other side of those emails are going through just as many complicated times in 2020 as you are. A combination of understanding, relationship-building and sensitivity to the challenges of a journalist’s life can go a long way, especially in 2020.

Journalism 211

Journalism Report Interviews Meeting 211

Doctor Spin

DECEMBER 26, 2023

Each of them could easily assume the mantle of leadership themselves—and do a great job. Leadership is about the team’s net output and being of service, nothing more. I consciously strived to improve my English, and then, after ten years (2010–2020) , I called it quits. 2020, September 10). 2020, September 10).

Leadership 52

Leadership Blogging Course Resources 52

Sword and the Script

FEBRUARY 20, 2024

The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Studies show the average email marketing campaign has a 20% open rate and 2% CTR. Europe is more satisfied with PR agencies than the U.S.

Report 105

Report Publicity Marketing Pitching 105

PRSay

SEPTEMBER 8, 2020

Her writing has also appeared in The New York Times , The Washington Post and The Atlantic. Her new book, “How to Lose the Information War: Russia, Fake News and the Future of Conflict” ( Bloomsbury/I.B. On TV and radio, she is a frequent commentator on disinformation and Russian and Eastern European affairs.

Communications 174

Communications Government Viral Radio 174

PRSay

JULY 10, 2023

After condemning members of Congress who had voted to overturn the 2020 presidential election results, many companies donated money to those same lawmakers, according to a report from Citizens for Responsibility and Ethics in Washington, a nonprofit watchdog group. Next, be brave, like Hobby Lobby.

Brand 145

Brand Branding Nonprofit Government 145

PRSay

MAY 18, 2023

In March 2020, a worldwide pandemic began. One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices. To test its accuracy, try asking ChatGPT to write an article about you.) • Address ambiguity.

Publicity 182

Publicity Software Education Technology 182

PRSay

AUGUST 11, 2021

According to a Pew Research Center analysis of data from the Bureau of Labor Statistics, the number of newsroom jobs in the United States fell by 26 percent from 2008 to 2020. Read by influencers and decision-makers, these guest columns require our best efforts and most polished writing.

Media Relations 195

Media Relations Trends Media Newspapers 195

Sword and the Script

AUGUST 17, 2021

Read more: North American Communication Monitor 2020-2021 by the Plank Center for Leadership in Public Relations at the University of Alabama; also see this post on PR ethics based on a separate survey: Code of PR Ethics? Finally, reporters respond to just 3.27% of pitches, however, many will write a story without responding.

Creativity 95

Creativity Study Ethics Publicity 95

Garrett Public Relations

DECEMBER 3, 2020

2020 was anything but predictable. As we prepare to enter a new year, we all wonder what lies ahead. But what can we learn and apply to our digital marketing and communications strategies in 2021? I asked 21 influencers to share their thoughts on this question: What one piece of marketing advice would you offer […].

Marketing 208

Marketing Strategy Communications Publicity 208

Sword and the Script

MAY 18, 2021

Think about how much work that is: try writing a blog post every day – then add two more. Reporters also becoming more analytical about their editorial decisions: 59% percent of reporters indicated that detailed audience metrics – like page views, engagements and demographic data – have changed how they consider stories to write.

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Study Communications Survey Pitching 165

Sword and the Script

MARCH 16, 2021

value reported in June 2020 in which optimism plummeted nearly to Great Recession levels (47.7). Current optimism levels appear to continue the upward pre-pandemic trend from February 2020 at 62.7. Optimism regarding the US economy’s next quarter (Q1 2021) compared to last quarter (Q4 2020) also showed a major increase with 55.3%

Survey 150

Survey Marketing B2B Comparison 150

Sword and the Script

FEBRUARY 16, 2021

For example, a 2020 survey by Gallup and the Knight Foundation identified several troubling statistics like this one: “Nearly 3 in 4 Americans (74%) say news organizations they distrust are trying to persuade people to adopt a certain viewpoint, while 16% say they are trying to report the news accurately and fairly but are unable to do so.”.

Government 136

Government Survey Ethics Media 136

Reputation Us

DECEMBER 2, 2021

Recently published by the public relations firm Weber Shandwick, in partnership with KRC Research, are findings of their collaborative survey, “ The State of Corporate Reputation in 2020: Everything Matters Now.” So which committee oversees reputation management? Action 3: Monitor Reputation Benchmarks. How are their reputations personally?

Reputation 88

Reputation Crisis Government Corporate 88

PRSay

JUNE 3, 2020

Write a letter to the editor. If you prefer social media, then write a post or submit an article to your Chapter’s blog. Please help us to execute the new 2020-2022 D&I Strategic Plan. Video and conference calls are important tools for having courageous conversations today about how things are in your hometown.

Local 155

Local Community Conference Writing 155

Communications Conversations

MAY 12, 2020

For starters, she was a VP before her 30th birthday–she has natural leadership abilities. Don’t be afraid to jump into the deep end of leadership. So many people aspire for leadership roles, especially at younger ages. I absolutely cherish my time at Sun Country and fast track to leadership.

Airlines 116

Airlines Travel Local Leadership 116

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. So, my prediction for 2022 is that those PR practitioners with stand-out skills like stellar writing ability and a proven track record of success will have unlimited career opportunities.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

DECEMBER 26, 2023

High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential. Write a 2-4 sentence prediction for marketing and PR in 2024.]

Writing 190

Writing Communications Marketing B2B 190

PRSay

JANUARY 15, 2021

However, more often, we mark the day by flooding social media, blogs and websites with well-known, inspiring quotations from Dr. King’s speeches, sermons and writings. As we heard during the height of the racial justice movement in 2020, BIPOC communities and their allies want less words, and more action.

Community 176

Community Policies Employee Blogging 176

Deirdre Breakenridge

JULY 22, 2019

workforce by 2020. Use a writing style that’s personal or journal-style writing. With all of the media available at your fingertips, if you wanted to get the attention of your customers and constituents, how would you show up and what would you share? Let’s take a closer look at Millennials. But, what does this take?

Social Media 177

Social Media Media Interviews Instagram 177

PRSay

OCTOBER 6, 2022

At the time, I knew nothing about running a business — nothing about bookkeeping, hiring staff, preparing contracts or writing proposals for new clients. The book was released in January 2020, right before COVID shut down the world. I started my PR firm in 1992. I had to learn all these skills while I serviced my clients.

System 156

System Exercises Groups Training 156

PRSay

JUNE 7, 2022

As an incoming local Chapter president, I had a lengthy list of tasks to prepare for the new year — update the Chapter website, confirm the January program, write my newsletter column and plan the next board meeting. Yet, according to a 2020 PR News survey , only 62% of companies have a crisis plan. Not on my list?

Crisis 78

Crisis Crisis Communications Nonprofit Local 78

Maxim Behar

JANUARY 3, 2021

The book now is on sale by Simon & Schuster in all Barnes & Noble book stores across the US, in practice, all Universities have in their libraries, many of them included it in their educational programs. What was the most challenging aspect of writing this book? I do not know.

Local 52

Local Writing Social Media Interviews 52

Sword and the Script

JULY 14, 2020

According to the Annual JOTW Communications Survey for 2020, the top PR challenges are: 1. You’re not alone; that’s the sentiment that came through in the “challenges” section of the 2020 JOTW Communications Survey. ROI and proving value 2. Educating executives 3. Cutting through the clutter 4. PR budgets 5. Ever-expanding duties 6.

Survey 135

Survey Measurement System Education 135

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

MAY 12, 2020

Better organize your announcements and media contacts, make the “news” easy to find and stick to business etiquette; pro PR tips About a year ago I started writing a monthly summary of PR technology news. blogs #bloggers #publicrelations #contentmarketing #content — Frank Strong (@Frank_Strong) February 15, 2020 4.

Company 98

Company Survey Pitching Report 98

Sword and the Script

JUNE 7, 2022

Prowly was acquired by Semrush in 2020, in a move I think could be interesting. As I write this post, the current asking price on OpenSea is $36,099.60. The findings show the company has gender parity at leadership levels but has room for improvement in other areas such as ethnic diversity. See it here.”. PR tech mentions.

Software 85

Software Internal International Pitching 85

PRSay

AUGUST 23, 2021

West Virginia was an early national leader in delivering COVID-19 vaccines, with 79 percent of the state’s residents over the age of 65 now fully vaccinated and 60 percent of its eligible population having received at least one dose, as of this writing. According to a July 5, 2020, report from The New York Times , based on data from the U.S.

Communications 126

Communications Local Survey Transportation 126

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. The product name and press release position the tool as a writing assistant of sorts, “to create initial draft frameworks for press releases and outreach communications.” Social media tools offer AI to write social media posts.

Software 78

Software Case Study Technology Tools 78

Buzzstream

JULY 7, 2021

Truliant brought on Inseev Interactive as their link building provider in October, 2020. Simply write more editorial content for your site, feature the 3rd party websites you want links back from in the content, and conduct your outreach letting them know about their feature on your site! Strategy #5 Thought Leadership.

Case Study 113

Case Study Study Strategy Leadership 113

Solo PR Pro

APRIL 8, 2021

Aside from having a passion for storytelling and a knack for journalistic writing, her time as a reporter trained her in key transferable skills, including the ability to stay agile. A lot of that comes from my background as a reporter where often it's, okay I didn’t know about this an hour ago, but you want me to write about it?

Meeting 97

Meeting Journalism Employee Storytelling 97

Stern + Associates

MARCH 15, 2023

Since the release of incredible generative artificial intelligence (AI) tools like ChatGPT, Bing AI and DALL-E, the world has been astounded by their seemingly human-like ability to tell stories, have conversations, create art and write code. Cars can drive themselves and machines outperform doctors in medical diagnostics.

Technology 95

Technology Ethics Tools Creativity 95