ImPRessions - Crenshaw Communications

JANUARY 6, 2020

A varied threat landscape has driven extensive cybersec media coverage. And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. But there’s a risk of misinformation that may grow in 2020.

Trends 156

Trends Healthcare Government Leadership 156

ImPRessions - Crenshaw Communications

JANUARY 6, 2020

A varied threat landscape has driven extensive cybersec media coverage. And while data breaches, ransomware and malware attacks are among the “normal” cybersec vulnerabilities, 2020 brings additional issues that will warrant increased exposure. But there’s a risk of misinformation that may grow in 2020.

Trends 156

Trends Healthcare Government Leadership 156

Sword and the Script

SEPTEMBER 1, 2020

Internal comms tool SocialChorus acquired by a PE firm; Burton-Taylor digs up revenue numbers; Nexis Newsdesk Simplifies news search; Propel adds broadcast monitoring Welcome to the beginning of September. The year 2020 has been many things including a warp in the time-space continuum. from a year earlier in Q2 2020 and up 9.3%

Internal 147

Internal International Tools Software 147

Maxim Behar

MAY 25, 2023

Maxim Behar has been named Global PR Professional of the Year by an international jury at the PR and Corporate Communications Awards - IPRCCA 2022. The award was presented at a special live ceremony in New Delhi at the international forum IPRCCC organized by the prestigious communications media exchange4media.

Internal 52

Internal International Groups Conference 52

PR 20/20

SEPTEMBER 24, 2019

Trust Insights , a marketing analytics and data consulting company, just dropped a stellar report about social media trends and what they mean for 2020. It’s all about user interest in social networks, and how that translates for marketing strategy—namely, where marketers should put their time and money as they plan for 2020.

Social Media 65

Social Media Strategy YouTube Analytics 65

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. PR leads with earned and owned media but also uses paid and shared media for amplification and targeting.

Government 103

Government Education Print Ethics 103

Critical Mention

JANUARY 16, 2020

Internal links: A link on your website that leads to another page of that same website. Internal links direct internet users to another link on your site to gain, helping them learn even more about your brand. Internal links should contain related content to the page site visitors are initially on. Search Engine Journal.

SEO 80

SEO Strategy Engineering Mobile 80

Prakkypedia

JANUARY 8, 2023

Key take-outs focused on the continuing impact of changes to the workforce, post the COVID-19 pandemic and shutdowns of 2020. Yes, I know COVID-19 remains with us, however governments and employers are responding in different ways from 2020). PR Daily has a terrific list of predictions (and a lot of humour in the article).

Trends 148

Trends Government Internal International 148

Barokas

DECEMBER 19, 2019

It’s well known that the media landscape has been shrinking for years. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.

Marketing 78

Marketing Employee Trends Study 78

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 71

Crisis Government Social Media Reputation 71

PR 20/20

SEPTEMBER 17, 2019

So as we plan for 2020, we take stock of the events we’d like to attend. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Disclaimer: Some of our favorite events have yet to release their dates for 2020. Social Media Marketing World.

Conference 97

Conference Marketing Case Study Content Marketing 97

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

AUGUST 1, 2022

” In open-ended comments, respondents cite digital, internal comms and a greater focus on comms by leadership as among the underlying reasons. Some of those comments include the following: “Significantly more related to internal comms and recruiting.”. Owned media is the top area of emphasis. It’s hard to predict.”

Survey 130

Survey Communications Measurement Internal 130

ImPRessions - Crenshaw Communications

JUNE 11, 2020

Since the beginning of 2020 we have recognized several stellar players with well-deserved promotions. Cliff joined Crenshaw as an intern back in 2012 and today is a critical member of the team. Erica has spearheaded successful programs for MediaRadar and Fractal Analytics while maintaining great relationships with clients and media.

Leadership 227

Leadership B2B Analytics Internal 227

MaccaPR

OCTOBER 29, 2019

As you begin your 2020 marketing planning and budgeting, consider these four tips: 1. Whether it’s a customer survey, developing an ambassador program or sourcing a third-party survey, data will enhance the story you’re telling in 2020, especially with the news media. We start to ask, “What strategies worked this year?”

Brand 90

Brand Branding Marketing Enterprise 90

Onclusive

AUGUST 9, 2021

Earned Media & Media Relations. In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 370

Training Media Training Reputation Crisis Communications 370

Stephen Waddington

JUNE 23, 2020

In any normal year, this week would see the start of the Cannes Lions International Festival of Creativity. There's no need for industry awards for at least 12 months. I've written up the winners across all categories. Creative, marketing and PR industry events have either been postponed or moved online for at least 12 months.

Creativity 78

Creativity Industry Crisis Management Sports 78

ImPRessions - Crenshaw Communications

JUNE 10, 2020

To the class of 2020, congratulations! Become a virtual intern. An internship remains a great opportunity to learn how to draft a press release, research media contacts and draft social media posts for brand campaigns. — So class of 2020, learning doesn’t have to stop here. This time has not been easy.

Agency 284

Agency Interviews Journalism Instagram 284

Sword and the Script

OCTOBER 3, 2023

BuzzSumo edges into PR with journalist database for SMBs; Poppulo adds generative AI for internal comms; why don’t PR software vendors follow basic PR standard practices? Selecting reporters based on what they wrote, the company believes is, is a better approach to media list building than traditional databases.

Analysis 144

Analysis Tools Software SMB 144

Sword and the Script

JUNE 27, 2020

Public relations has wrestled with messaging during the COVID-19 pandemic, but studies also show it has improved business collaboration and internal communications The events of 9/11 changed air travel. About: The survey results were first published in mid-March 2020 – just a few days before the WHO declared the Coronavirus a pandemic.

Study 133

Study Publicity Survey Internal 133

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. Here are a few representative comments: “Media are stretched very thin.

Media Relations 111

Media Relations Media Survey Pitching 111

Onclusive

DECEMBER 16, 2020

In 2020, we have all experienced a year like no other. Increased focus on internal communications As companies transition to the “new normal,” remote work is here to stay and everything we do will become increasingly digital. So, what does next year look like from this vantage point?

Industry 221

Industry Content Marketing Corporate Analytics 221

Sword and the Script

FEBRUARY 16, 2021

The annual Edelman Trust Barometer found business is trusted more than government, media and NGOs; this presents an opportunity to build trust through content. Businesses are increasingly viewed as more ethical and competent than government, media and non-governmental organizations (NGOs). 51% are neutral about trust in trust media.

Government 138

Government Survey Ethics Media 138

Bianchi Biz Blog

FEBRUARY 1, 2024

We are pleased to share the first in a series of in-depth profiles of a key international market written by one of our PRGN partners. The tourism sector significantly boosts the economy, with millions of international visitors supporting hospitality, retail, and entertainment sectors.

Marketing 106

Marketing Newspapers Print Local 106

Sword and the Script

AUGUST 17, 2021

I’ve spent the past few weeks breaking down the survey results from the 2021 JOTW Strategic Communications Survey ( overview , challenges and the media relations struggle ). ” Read more: The 2021 Creativity in PR Study by Provoke Media and Now Go Create. Read more: 2021 PR Media Report by Global Results Communications.

Creativity 96

Creativity Study Ethics Publicity 96

PRSay

APRIL 5, 2021

While companies have long engaged in politics, a new era of stakeholder scrutiny, social media and political polarization has propelled corporate political activity — and the risks that come with it — into the spotlight. companies, hosted by The Conference Board ESG Center in the wake of the 2020 U.S. 6 attack on the U.S.

Report 175

Report Company Government Conference 175

PRSay

OCTOBER 22, 2021

In February 2020, as the coronavirus raced toward pandemic proportions, Delta Air Lines made the difficult decision to suspend its flights to China, where the outbreak had originated. Internal messages repurposed for news media. We hosted 43 town halls between March 2020 and the end of the year,” Shea said.

Crisis 78

Crisis Airlines Travel Internal 78

Sword and the Script

NOVEMBER 5, 2019

This month was no exception, and perhaps because many of the launches were timed with annual PRSA International Conference which wrapped up recently. Internal data such as survey responses, call center data or customer service email data according to a company representative. 5) Cision unveils retargeting for earned media audiences.

Internal 63

Internal International Data Media 63

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations. Why Media Relations is Harder.

Media Relations 173

Media Relations Media Pitching Survey 173

Reputation Us

JUNE 28, 2021

In late 2020, Equine Outreach—a horse rescue and sanctuary nonprofit in Bend—was selected as the 2021 Nonprofit Reputation Program recipient. An assessment of the nonprofit’s current reputation internally (e.g., public, political, media, social media). An assessment of the nonprofit’s current reputation internally (e.g.,

Nonprofit 148

Nonprofit Reputation Crisis Management Training 148

ImPRessions - Crenshaw Communications

MAY 25, 2023

The digital media landscape changes all the time and new resources come up often that can help us enhance skills or drive results. Substack has had a real impact on the media landscape, and PR people can take advantage of that. How has Substack affected the media landscape? What is Substack? politics and history.

Analysis 156

Analysis B2B Interviews Tools 156

Newsfile

FEBRUARY 27, 2024

By choosing the right media outlets, your announcement can become a key player in shaping market dynamics and consumer behavior. These global giants have immense reach and help propel your press release onto the international stage. In addition, thousands of investors, analysts, and media worldwide access these screens.

Financial 52

Financial Media Analytics Data 52

Stern + Associates

NOVEMBER 13, 2023

Compounded by a 24/7 news cycle dominated by social media platforms (where nuance simply doesn’t exist and the demand to take a stand is instantaneous), political and social issues have grown even more front-and-center when it comes to executive communications.

Trends 117

Trends Communications Conference Leadership 117

Reputation Us

OCTOBER 27, 2020

The work will include: An audit of the nonprofit’s current reputation internally (e.g., public, political, media, social media). Reputation management support that includes content management, crisis management, media relations, social media, news releases and message unity training. Click here to apply!

Nonprofit 148

Nonprofit Reputation Crisis Management Crisis 148

Sword and the Script

JANUARY 9, 2024

SourceBottle (UK – $$$) Dot Star Media (UK – $$$) Reletter (like a HARO for newsletters – US – $$$ ) Premium pitching tools or “marketplaces” (often with a freemium option): OnePitch Vetted ( acquired by ITK Information Services ) PressHook Qwoted Synapse How about you? Practical tips for pitching a skeptical media.

Brand 149

Brand Branding Reddit Pitching 149

Stephen Waddington

APRIL 18, 2020

In celebration of the humanising effect that the crisis is having on business and media. Whatever your view of social media lockdown motivators, the COVID-19 crisis is going to cause some fundamental shifts in human behaviour. This week we’ve been thinking about the future of print media. This is my fourth lockdown letter.

Media 83

Media Crisis YouTube Television 83