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The Importance of Social Media in Crisis Management

Prohibition

Social media is an increasingly important element in a successful crisis management approach. With the recent increase in the use of social media in crisis situations, organisations across all sectors need to understand the benefits of incorporating it into their crisis plan.

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Why the ‘Stealing Thunder Theory’ of Crisis Comms Requires Focus and Intent

PRSay

For more articles on crisis management, please check out the May 2024 issue of Strategies & Tactics. The “Stealing Thunder Theory” of crisis communications has been a critical tool for PR counselors for decades. What does this mean for crisis communications?

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How to use PressPage to do crisis communications

Presspage

Crisis communication has been on our mind a lot recently – we’ve even published a guide for PR teams and a few more resources like holding statement templates – but in this post, we really want to dig into the practical details and approach it from our own platform. Explore our crisis features or get in touch.

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How to use PressPage to do crisis communications

Presspage

Crisis communication has been in our mind a lot recently – we’ve even published a guide for PR teams and a few more resources like holding statement templates – but in this post, we really want to dig into the practical details and approach it from our own platform. Explore our crisis features or get in touch.

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Social Media Trend Forecast: 2021 and Beyond

5W PR

Unlike the hotly contested presidential race, there’s pretty much universal agreement that everyone will be glad to see 2020 end. However, predicting what lies ahead next year in social media may be a more slippery slope depending on the source. Facebook was second at 46%, followed closely by YouTube (45%) and LinkedIn (44%).

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How 2020 Has Changed PR

Axia PR

The year 2020 started with a focus on the latest public relations trends. Brands have started to actively market to a niche audience through influencers, self-publishing platforms, social media, and informative content. We want to highlight how PR has changed in 2020 and what to do about it.

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7 brands experimenting with new social media marketing approaches during COVID-19

Communications Conversations

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Steak-umm (@steak_umm) April 7, 2020. It’s something Microsoft CEO Satya Nadella is famous for–sharing employee-only memos on Microsoft’s social media channels.