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Corporate communication function shifts from cost centre to value creator

Stephen Waddington

The assertive role and reputation of corporate communication during the COVID-19 crisis is an important legacy. There was a week in January 2020 when the leaders of every organisation assembled a cross-functional team to get to grips with the looming threat of COVID-19. This is the legacy of COVID-19 for corporate communications.

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2020: The Year of the Reputation

Reputation Us

Your organization is already planning for the year ahead and putting together a 2020 vision (yes, pun intended). QUESTIONS : Is corporate reputation a focus for your organization in 2020? Is what employees, customers, prospective customers, media and social influencers say about you important? Corporate value.

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The ABC’s of ESG and Reputation. Corporate Care or Greenwashing?

Reputation Us

While ESG has essentially been a part of many corporations ideology and strategy for decades, the term and customers’ familiarity became more prevalent in 2020 due primarily through heightened awareness of ESG’s importance to the world’s wellbeing. PWC studied 202 publicly traded large U.S.

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Good Corporate Culture Moves Everyone Forward

5W PR

If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% or 100%? This became increasingly acute since the pandemic with many employees working remotely. What Makes For Good Corporate Culture?

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20 Retail Journalists You Should be Following on Twitter in 2020

ImPRessions - Crenshaw Communications

It’s also a great platform for relationship-building for anyone in public relations or content marketing. Her focus is reporting on stories about how labor issues affect retail employees. . The post 20 Retail Journalists You Should be Following on Twitter in 2020 appeared first on Crenshaw Communications.

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How 2020 Has Highlighted the Importance of Being Open and Honest

PRSay

We’re only halfway through 2020, but the year has already ushered in a once-in-a-century pandemic and a world-altering movement to dismantle systemic racism. So what do the rapid changes of 2020 mean for your organization? Should corporate leaders share their own beliefs? Transparency in your public presence.

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Top 10 Influential PR Businesses to Follow in 2020

Critical Mention

There are lots of useful public relations and communication news sources one can benefit from across the internet. Powell Tate partners with organizations across sectors — global corporations, advocacy groups, nonprofits and foundations, coalitions, national trade associations and government agencies. Share Tweet Share. WeberShandwick.