Remove 2020 Remove Consumer Remove Infographics Remove Measurement
article thumbnail

45 Marketing and PR Statistics that Recap the Year We Had in 2020

Sword and the Script

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Public relations statistics from 2020. Content marketing statistics from 2020.

Survey 176
article thumbnail

30 Pragmatic Marketing and PR Predictions for 2020

Sword and the Script

And now on with the marketing and PR predictions for 2020. In 2020 I think we will see analytics playing a bigger role in helping teams become more proactive in their approach with customers and less reactive. Podcast advertising revenue will exceed $1 billion in 2020. Indeed, my own predictions are at the very bottom.

Marketing 100
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Corporate Reputation: PROVE IT With Stats, Not Adjectives

Reputation Us

Every year, the Edelman Trust Barometer measures trust in four institutions – government, media, business and NGOs. Content Considerations Rather than shamelessly pitching goods and services with ordinary sales copy, be sure to present facts, statistics and stories with your content marketing that enhance consumer knowledge.

article thumbnail

Customer Service in a Social Media World

Barokas

According to a recent infographic by GO-Glove, 90% of businesses will use social media for customer service by 2020. While it’s become the norm for consumers to reach out to brands for help via Twitter, Facebook, Instagram, etc., Social media has undoubtedly transformed the way brands serve and interact with customers.

article thumbnail

How to Create a Media Kit

5W PR

In March 2020, digital newsroom designer pr.co In 2020, media kits are also a particularly helpful tool for initiating partnerships with influencers and other brands looking to promote themselves and their products. Measuring Media Kit Success. Evolution and History of Media Kits. Creative Media Kit Ideas.

How To 176
article thumbnail

What Content Discovery Means for Search and How to Fuel Its Growth

Cision

The internet has changed the way we discover and consume information. In fact, content discovery helps both consumers and online marketers. Here is how: Consumers find desired data/information quickly without having to scour through hundreds and thousands of search results. billion by 2020. billion in 2014 to 2.17

How To 129
article thumbnail

PRSA PR Pros of the Year Helped Elevate the COVID-19 Work of the Johns Hopkins Bloomberg School of Public Health

PRSay

Amid so many stats and reports related to the pandemic, some news consumers are experiencing information fatigue. A great example of this was our “COVID is Not the Flu” infographics, which reached over 20 million users on Facebook alone. How were you able to present this information to audiences without overwhelming them with numbers?

Publicity 158