Sword and the Script

FEBRUARY 20, 2024

The vendor community that serves PR has published a handful of reports over the last few months. The response rate is slightly higher than all of 2022, but it’s lower than all of 2020. Respondents said the top social channels for PR are Facebook (73%), Instagram (71%), LinkedIn (61%) and YouTube (52%). Is that good?

Report 106

Report Publicity Marketing Pitching 106

PRSay

AUGUST 13, 2020

Some of us are fortunate to work for companies that tell employees to bring their whole selves to work, that invest in corporate social responsibility and that act as responsible members of their communities. Murrow College of Communication at Washington State University in the fall of 2020. Margaret Ritsch, Ed.D.,

System 189

System Public Affairs Employee Nonprofit 189

PRSay

OCTOBER 5, 2020

With Google announcing work-from-home plans through 2021 and other giants like Facebook, Twitter and Slack telling employees they can work from home permanently — not to mention the many PR agencies shuttering their own offices for permanent work-from-home plans — it’s clear that remote work is not a passing trend. percent to 5.4

How To 182

How To Employee Survey Exercises 182

The Proactive Report

JUNE 18, 2021

You can create your own groups on social media and build a community of engaged followers. Or you could leverage other people’s groups on LinkedIn and Facebook. Read this article about leveraging Facebook Groups. For example, create a group on LinkedIn or Facebook and take an active part. The media is a target audience.

Small Business 213

Small Business Fashion Groups Local 213

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . Predictability is dead – 2020 killed it. This creates renewed opportunities for marketers who communicate via podcasts. Spotify reported in mid-2020 that overall podcast consumption had more than doubled.

Marketing 174

Marketing Employee Content Marketing Training 174

Stephen Waddington

DECEMBER 15, 2021

We’ve used some of the noisiest conversations in our community of practice as our guide. In the past year Facebook has proven unfit to regulate itself. Researchers are beginning to understand the impact of Meta’s Facebook platform on Brexit and the US election both directly and through misinformation. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

ImPRessions - Crenshaw Communications

DECEMBER 6, 2019

We specialize in messaging to those very stakeholders, especially employees, partners, and customers. And Big Tech, especially Facebook, has accepted responsibility in fits and starts, and only after a public and regulatory backlash. ” 2020 Brings A Leadership Test. Business Must Serve Stakeholders.

Leadership 156

Leadership Corporate Energy Government 156

Communications Conversations

SEPTEMBER 3, 2019

One big trend I see accelerating in the social media world in 2019 is the move to more “community” and less “let’s go viral” It’s something I talked about in my trends presentation I put together that I’ve given now to five different groups in the Twin Cities. I’m seeing more of it, too.

Groups 68

Groups Brand Branding Facebook 68

Stephen Waddington

FEBRUARY 12, 2021

Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry. Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks.

Crisis Management 88

Crisis Management Print Ethics Local 88

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Year of the employee. 2022 is going to be known as the year of the employee. But it’s employee retention and engagement that will take priority. This was up from 50% in 2020.”.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. a) Many community newspapers going away and hopefully still being available in some kind of online format. Strengthening community-building and connections.

Marketing 196

Marketing Content Marketing Data Social Media 196

Reputation Us

MARCH 16, 2022

A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. In 2021, The Pew Research Center found that misinformation and competing views of reality abounded throughout 2020. community, partners, media, social influencers).

Reputation 78

Reputation Government Film Viral 78

Sword and the Script

MAY 4, 2021

times Klear’s revenue in 2020. The company has been explicit that M&A is part of its growth strategy – ever since it raised $400 million in capital from a public offering in late 2020. Social Chorus said it’s redesigning its employee engagement platform FirstUp Studio. The price tag was $17.8 Muck Rack enhances reporting .

Tools 100

Tools Survey Pitching Analytics 100

Wadds Inc.

JULY 3, 2022

Misinformation corrupting public conversation Misinformation on social media platforms was the topic of a massive study of posts on the World Health Organisation Facebook page by the University of Sherbrooke, Canada. The lack of proactive community management meant that misinformation was rife in comments.

Communications 59

Communications Software Internal International 59

Sword and the Script

SEPTEMBER 19, 2022

This week I paused to catch up on reading several other PR and corporate communications surveys that I haven’t had a chance to read yet and summarize them here for you. Companies should be investing in the story behind their quarterly or annual results to resonate with the investment community and positively influence valuation.”

Survey 81

Survey Corporate Communications Financial 81

MaccaPR

JANUARY 8, 2021

From TikTok, LinkedIn and Twitter to Pinterest, Instagram and Facebook – if you’re in marketing, you’re eager to predict how your brand can more effectively use social media in 2021. Listen To and Welcome Employees on Social. Brands know they should listen to consumers, but what about listening to employees? What about Twitch?

Social Media 62

Social Media Trends Marketing Viral 62

Sword and the Script

FEBRUARY 2, 2021

Every month I summarize the news from the PR vendor community. However, they are a sizable company with 1,000 or so employees. It’s also publicly traded on the Australian Stock Exchange and did $110 million in sales in 2020. And that brings us to this month’s PR Tech Sum. >>> Did you know?

Software 122

Software Technology Advertising Advertising 122

PRSay

JANUARY 6, 2021

During the pandemic, economic crisis, racial tensions and partisan arguments that have marked 2020, we have started communicating differently. L’Oréal Paris stands in solidarity with the Black community, and against injustice of any kind. We protect meetings from “Zoom-bombings” and give “elbow bumps.” Take L’Oréal, for example.

Communications 198

Communications Viral Fashion Public Affairs 198

Prohibition

JANUARY 17, 2022

According to a survey, the use of Facebook and Twitter as news sources is increasing, as Britons actively seek information about local and national news from these online media sites using their social accounts. Benefits of Use During an Emergency: Facebook is used by 8.6% Benefits of Use During an Emergency: Facebook is used by 8.6%

Crisis Management 118

Crisis Management Social Media Crisis Media 118

PR in High Definition

OCTOBER 26, 2020

For example, consider this year’s boycott of Facebook by more than 1,000 companies as part of the #StopHateForProfit movement organised by civil rights groups and the global walkout by Google’s employees over allegations of sexual misconduct in 2018. These are social, ethical, and moral matters.

Groups 62

Groups Employee Leadership Examples 62

NewsWhip

FEBRUARY 26, 2021

You can see that in May of this year (2020) we actually went back out in the field. And we saw a spike in engagement with trusted sources early in the pandemic, both on Facebook and on Twitter. And it seemed to remain the case on Facebook, but we haven’t looked at that data for the rest of the year. Paul: And suppliers?

Brand 78

Brand Branding Media Government 78

Sword and the Script

FEBRUARY 4, 2020

Welcome to the first PR technology summary ( PR tech sum ) of 2020. For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. Q4, which makes tools for investor relations, is expanding and plans to hire 140 new employees. How did it work?

Software 104

Software Analysis Data Tools 104

Communications Conversations

AUGUST 1, 2019

Not only is Ryan a leading-edge social media marketer (and future pop star–have you seen his Facebook videos this past week? :), he’s also–and more importantly–one of the nicest and most engaging people you’re ever going to meet. What’s the one social media trend you have your eye on as we head into 2020?

Social Media 60

Social Media Media Video Meeting 60

Landis PR

JANUARY 3, 2022

Following the 2020 pandemic, 2021 continued to surprise us in both good and bad ways. Communicating will always be important, but now more than ever taking a role as communicators and advisers being conciliators, raising values such as the ability to listen to the other, the value for the environment and respect for the communities.

Trends 52

Trends Trade Shows Agency Communications 52

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 96

Social Media Marketing Media Creativity 96

Waxing UnLyrical

MARCH 20, 2015

These capacities generate the results that have been eluding so many organizations in the last decade: more engaged employees, higher-value customers, greater strategic agility, and stronger, magnetic cultures. 2010 to 2020. Twitter Facebook Google+ LinkedIn When Millennials Take Over [Book Review]. It’s right now.

Community 40

Community Case Study Technology Employee 40

Contently - Strategy

JUNE 11, 2020

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To It was shared over 26,000 times on Facebook. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Like Hippocrates said, medicine is an art and a science.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Research for this report was compiled in May 2020. This data looks at all content produced by our clients in the spring of 2020. (To It was shared over 26,000 times on Facebook. Seventy-two healthcare companies qualified for the Fortune 1000 list in 2020. Let this be your prescription for success. [If Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59