ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It examined 120 companies who raised a Series B round between January 2018 and July 2020 and compared the size of the first and second funding rounds. In particular, broadcast outlets follow print media.

Study 234

Study SEO Course B2B 234

Sword and the Script

OCTOBER 22, 2019

To that end, I’ve poured over two surveys and re-visited a third to see what the wisdom the marketing crowds had to say about 2020 marketing budgets. but most CMOs (61%) expect “their budgets to rebound in 2020” according to The CMO Spend Survey by Gartner. The CMO Spend Survey by Gartner. Budgets fell modestly this year from 11.2%

Marketing 66

Marketing Survey Study B2B 66

PRSay

APRIL 9, 2021

As arduous as 2020 was, it did provide some inspiring pitch examples you can learn from. Mackenzie Nestor, an agency pro in Indiana, was reaching out to a Wall Street Journal writer. Mackenzie’s client was featured in the story’s two photos, including one that ran on the front of the Business section of the paper, in print and online.

Pitching 166

Pitching Travel Journalism Exercises 166

Stephen Waddington

DECEMBER 15, 2021

million fake accounts between October and December 2020. A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. 30 agencies submitted data to the project. None of the top 20 agencies participated. Facebook took down 1.3

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. However, with COVID-19 affecting advertising revenue – in a November report, WARC predicted that 2020 global ad spend would fall 10.2%

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

MAY 19, 2020

The freelance PR market shut down in the first week of April as agencies and in-house teams reacted to the markets they serve and cut costs. That will continue, impacting outdoor, experiential, events, meetings and print Brands need to own and control their own media to engage with stakeholders.

Crisis 151

Crisis Government Energy Community 151

Stephen Waddington

NOVEMBER 27, 2020

The impact of COVID-19 on NHS comms documents the scale of the challenge faced by professional NHS communicators since the start of the Coronavirus pandemic in early 2020. FuturePRoof Five: The impact of COVID-19 on NHS comms is published at cost in print via Blurb priced £15.99 and digitally via Amazon Kindle priced £4.50.

Healthcare 131

Healthcare Privacy Print Community 131

Stephen Waddington

SEPTEMBER 29, 2021

The PRCA was started by a group of CIPR members in 1969 who wanted to create an organisation to address the specific needs of agency owners. That data is from the 2020 PRCA Census. None of the top 20 UK agencies participated in the recent PRWeek pay gap study. The New York Times printed the article in full.

Industry 153

Industry Publicity Agency Community 153

Prohibition

FEBRUARY 11, 2021

Comments by Chris Norton, Managing Director of leading insight lead communications agency, Prohibition. The big lesson from 2020 – the only certainty for 2021 is change. Whilst this may have left marketers in times gone by full of dread, contemporary SEO Agency marketing professionals were already on the front foot.

B2B 62

B2B Strategy Marketing How To 62

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. >>> Can your agency bring big ideas and execute? SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” from a year earlier in Q2 2020 and up 9.3% Or thereabouts.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

Major PR firms have long noticed the business potential; global agencies have strengthened their footprint through acquisition over the past decade, and independent firms have expanded and built alliances there. 7 percent who rated print media as important and 54. 6 percent who said television would rank highly in 2020.

Mobile 156

Mobile Local Technology Trends 156

Konnect Agency

DECEMBER 19, 2019

2019 is quickly coming to an end, and whether you have a hired agency for social media, marketing/advertising, or public relations or handle communications in-house, we want to help you close it out with a bang! Schedule a time to chat with your public relations agency and begin to draft next year’s calendar. What have you’ve learned?

Agency 75

Agency Analysis Social Media Advertising 75

Konnect Agency

OCTOBER 27, 2020

We’ve been hearing it over and over again, 2020 was a wild ride with twists and turns along the way that none of us could have ever predicted. Holiday traditions will look different in 2020. Print publications have already closed their holiday issues, so digital is key in these final weeks of 2020. Digital Strategy.

Strategy 52

Strategy Brand Branding Retail 52

Sword and the Script

JULY 7, 2020

Welcome to the second half of 2020! >>> Looking for an agency partner with the content chops to build a sound strategy and execute? It wasn’t funny then, but I can smile now remember how the company executives would nearly breakdown every time a reporter labeled it a “customer relationship database.”

Technology 123

Technology Publicity Software Print 123

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. The company says it has “150 business and agency customers, including Real Chemistry, Textron, Insurify and many other unicorns.”

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

SEPTEMBER 14, 2021

They used to say print news drove broadcast, and I’ve found that to be true with podcasts too. The company and product were founded in 2020 by Simon Thompson , a former Meltwater employee. Seems like a no-brainer purchase for PR agencies of all sizes if podcast outreach is part of your duties. My take on Podseeker.

Media 93

Media Pitching Print Data 93

Stephen Waddington

MAY 9, 2020

Most outdoor, experiential, events, meetings and print simply don’t work. The Bigger Picture is a photographic and video agency in the North East of England. The best responses are rooted in listening, engaging and providing support to customers. It’s led to a saturation and brands struggling to cut through. The Emus fought back.

Brand 157

Brand Branding Travel Crisis 157

Sword and the Script

FEBRUARY 2, 2021

This may not seem obvious if you are accustomed to monitoring online or print coverage. It’s also publicly traded on the Australian Stock Exchange and did $110 million in sales in 2020. The Israeli-based company was co-founded by Zach Cutler , who sold his PR agency to focus on building Propel. Propel has raised $1.2

Software 122

Software Technology Advertising Advertising 122

Sword and the Script

SEPTEMBER 8, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? >>> Can your agency bring big ideas and execute? Give our services a try.

Survey 98

Survey Industry Leadership Study 98

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. When she first moved to Texas, Bernadette didn’t set out to create a PR agency right away. Starting as a solopreneur.

Meeting 97

Meeting Journalism Employee Storytelling 97

5W PR

JULY 15, 2020

In March 2020, digital newsroom designer pr.co In 2020, media kits are also a particularly helpful tool for initiating partnerships with influencers and other brands looking to promote themselves and their products. There’s no reason to stress about typos that were printed on 100 physical copies of materials.

How To 176

How To Media Guidelines Pitching 176

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

According to The Holmes Report, only 27% of agency leaders responding to the survey think the term “public relations” will clearly and adequately describe the work they do by the year 2020. billion over the next five years.

Trends 124

Trends SEO Leadership Print 124

Maxim Behar

NOVEMBER 23, 2020

The pandemic coincided with my announcement by the influential American publication PR Week as the best PR professional in Europe for 2020. I can turn an amateur into a professional in a few months, but I can turn us into a lazy hard-working or intriguing team player. -Did agencies stop working because of the coronavirus?

Crisis Management 83

Crisis Management Crisis Advertising Advertising 83

Sword and the Script

JANUARY 31, 2023

Recapping recent activity Meltwater quietly went IPO in late 2020, raising $400 million. With its partnership with LexisNexis, Propel will give users expanded print monitoring capabilities.” In 2021 it went on a $100 million buying spree: In June, it made a $24.5

Software 78

Software Case Study Technology Tools 78

Sword and the Script

MARCH 1, 2022

The announcement pitches this as enabling “PR agencies to sell robust guaranteed placement packages to their clients.” Cision – the Swedish company that grew up making printed directories of media contacts – ought to have the institutional knowledge to know better than to call it as such. years, having joined in September of 2020.

Software 126

Software Case Study Advertising Advertising 126

PRSay

MAY 5, 2016

But for us, there is no down time between Winter and Summer Olympics, so while we are fully entrenched in Rio right now, we also have our eyes on PyeoungChang 2018 and Tokyo 2020. What unique opportunities does an Olympic year present to those of us who work in PR?

Sports 60

Sports Pitching Print Local 60

Buzzstream

NOVEMBER 10, 2020

Yet, if you take statistics from a study by the government, scientists or climate specialists, or one by an international body like the International Energy Agency (IEA), your source is far more credible. looks in her BrightonSEO 2020 talk, below, too. Photoshop and crop holding images for the website and social media.

Pitching 164

Pitching Writing Digital PR How To 164

Sword and the Script

AUGUST 6, 2019

The media monitoring tools offered by TrendKite will run an agency about $3,500 per client, per year, though you can get a volume discount. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful. If you’re doing the math and thinking, gosh, I’ll just have my agency buy it for me, be careful.

Marketing 64

Marketing Pitching Corporate Tools 64