Sword and the Script

AUGUST 17, 2021

The study, the seventh annual, is based on a poll of “more than 300 agency and in-house executives from across the world.”. Among agencies, “92% of agencies say that client expectations of creativity have risen since the onset of the pandemic.”. Nearly 70% of respondents said creativity is a higher priority in the era of Covid.

Creativity 96

Creativity Study Ethics Publicity 96

Stephen Waddington

DECEMBER 30, 2019

He published a paper called PR 2020 on behalf of the CIPR in 2011 that examined the future of PR. The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Public service broadcasting is failing to pick up the shortfall. Here are the headlines. Happy New Year.

Government 103

Government Education Print Ethics 103

Stephen Waddington

FEBRUARY 21, 2022

A CIPR report tells the story of how public relations has been successfully used during the COVID-19 pandemic through a series of 21 case studies. A series of case studies published by the CIPR showcases how the public relations profession stepped up in the response to COVID-19. It’s an uplifting record of the profession’s work.

Publicity 131

Publicity Case Study Local Public Affairs 131

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. Yet another shows company employees introducing themselves and explaining things. This is because of the increasing popularity and credibility of video, where thought should be given to displaying more video in 2020.

Marketing 78

Marketing Comparison Video Survey 78

PRSay

MAY 15, 2020

In a topical and wide-ranging discussion among PR executives, PRSA’s new Storytellers series debuted on May 12 with a webinar titled “ Trusted Advisers: PR Agencies in a Global Pandemic.”. “As Greg Beaubien is a frequent contributor to PRSA’s publications. For starters, leaders must make sure they are taking care of themselves.

Agency 117

Agency Crisis Communications Consumer 117

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. The report was published in February 2020 – pre-pandemic.

Media Relations 99

Media Relations Report Industry SEO 99

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. What do the responsibilities of PR really entail, though?

Training 195

Training Media Training Reputation Crisis Communications 195

Landis PR

NOVEMBER 13, 2023

An environmental public relations (EPR) agency can help your company effectively communicate its green initiatives to a broader audience, highlighting your commitment to positively impacting the planet. You need to communicate those shifts to your target audiences.

Trends 64

Trends Ethics Journalism Consumer 64

PRSay

NOVEMBER 4, 2022

Surgeon General Vivek Murthy took a stand publicly against misinformation, calling it “ an urgent threat to public health.”. From the beginning of the pandemic, the focus of my employer, a nationally ranked health system, had become safeguarding public health. I was heartened when, more than a year into the COVID-19 pandemic, U.S.

Ethics 164

Ethics Social Media Education Resources 164

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 71

Crisis Government Social Media Reputation 71

PRSay

JANUARY 22, 2021

A global pandemic, economic downturns, political uncertainty and broad public protest over racial inequality had an insurmountable impact. After dealing daily with the health and financial concerns for employees and their families in a COVID world, genuine empathy will underpin all communications as never before. Empathy is essential.

Trends 184

Trends Communications Skype Employee 184

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix. There were some serious PR blunders in 2020.

Training 370

Training Media Training Reputation Crisis Communications 370

Prohibition

MAY 15, 2020

We’re just about halfway through 2020 and already a selection of PR crises have occurred. And some have been brought to our attention from the public calling brands out on social media for their mishaps. And some have been brought to our attention from the public calling brands out on social media for their mishaps.

Crisis 62

Crisis Government Social Media Reputation 62

Sword and the Script

AUGUST 1, 2022

Michelle Garrett , PR consultant, Garrett Public Relations. Another 20% see budgets decreasing (12%) or decreasing significantly (8%) The last time this survey asked this question, in 2020, just 18% expected budgets to rise and 52% said they would remain flat. Stacey Miller , Vice President, Communications, Auto Care Association.

Survey 130

Survey Communications Measurement Internal 130

PRSay

OCTOBER 27, 2020

“In times of great adversity, we see the very best leaders rise to the top,” James Wright said while presenting the workshop “Navigating through Crisis with Confidence: Lessons in Crisis Management From COVID-19,” at PRSA’s ICON 2020 virtual conference. asked his employees to remember three numbers: six, 20 and 100. Visa CEO Alfred F.

Crisis Management 125

Crisis Management Crisis Employee Conference 125

Sword and the Script

DECEMBER 21, 2021

Year of the employee. 2022 is going to be known as the year of the employee. Public relations is HOT right now. This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. Michelle Garrett , Public Relations Consultant/Writer, Garrett Public Relations .

Marketing 214

Marketing Content Marketing Social Media Employee 214

Sword and the Script

JUNE 30, 2020

Most respondents with communications or PR responsibilities report to the head of marketing (41%) according to the 3 rd annual JOTW Communications Survey for 2020. Meanwhile, some of the respondents from government agencies cited various Under Secretaries – or senior administrators at the municipal level. Who Does PR Report Currently?

Report 118

Report Publicity Survey B2B 118

Sword and the Script

JULY 13, 2021

Businesses have faced problem after problem since March of 2020 and the people they relied on the most to help navigate unchartered waters have been professional communicators. I just started in an ambitious company with 10,000 employees and a comms team of two. Open ended comments ab out challenges included: Absurd influence.

Communications 164

Communications Survey Education Leadership 164

Agility PR Solutions

DECEMBER 21, 2020

From the hope that PR’s increasing importance to businesses in 2020 will continue in 2021, to the need for brands to show up and have a purpose at the heart of their DNA to keep consumers on their side, to the shift to more wellbeing and mental health support in PR agencies as employees experienced […].

Employee 86

Employee Consumer Agency Brand 86

5W PR

APRIL 26, 2021

If a poll of the company’s employees was taken today, which quadrille would they fall in regarding knowing the brand’s mission, vision and values – up to 25%, 50%, 75% or 100%? This became increasingly acute since the pandemic with many employees working remotely. Most companies would likely register up to 25%.

Corporate 88

Corporate Employee B2C Internal 88

Sword and the Script

SEPTEMBER 1, 2020

The year 2020 has been many things including a warp in the time-space continuum. >>> Can your agency bring big ideas and execute? In my assessment, SocialChorus is an interesting internal communications platform – in a time when employee communications is more important than ever. Or thereabouts.

Internal 147

Internal International Tools Software 147

Sword and the Script

OCTOBER 3, 2023

According to the release the software uses employee behavioral data to “identify content themes and gain insights into audience engagement.” PR Newswire teamed up with AKA Partners , a “video-first marketing communications” agency. I do a lot of work in fintech – and all those vendors have financial professionals on staff.

Analysis 144

Analysis Tools Software SMB 144

Sword and the Script

DECEMBER 31, 2019

In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. 1) What do Public Relations Salary Ranges Look Like in 2019? The median salary for public relations professionals in the last 12 months came in at $95,000. Impressions: 66%.

Blogging 80

Blogging Publicity Marketing Survey 80

Stephen Waddington

JULY 3, 2022

Public relations academics and practitioners explored a diverse range of societal and communication issues at BledCom. The public health emergency has provided researchers with a unique set of circumstances and wealth of data to investigate. It’s good to be back in Bled. The COVID-19 pandemic inevitably inspired much of the content.

Communications 129

Communications Software Internal International 129

PRSay

JUNE 29, 2020

Let’s recognize the power of public relations to shape ideas and forge opinion,” said Galloway, vice president of communications for Wells Fargo Bank and chair of the PRSA 2020 International Conference. “PR Increasingly, corporate cultures encourage employees to be their authentic selves. You can connect with him on LinkedIn.

Community 105

Community Banking Corporate Conference 105

Stephen Waddington

FEBRUARY 12, 2021

Redundancies, business transformation, remote working, and juggling work with homeschooling, has seen many employees swap their agency or in-house jobs for the freelance world or even take career breaks. Jules Herd Like many other sectors, COVID-19 has had a huge impact on the communications industry.

Crisis Management 88

Crisis Management Print Ethics Local 88

Stephen Waddington

JUNE 30, 2020

Professional life before March 2020 was based on working nine to five, or more, in an office. Lockdown inequality Employees have managed home working alongside the competing priorities of home schooling, children, parents and partners. Public sector communications Professional communicators in the public sector haven’t missed a beat.

Crisis 125

Crisis Employee Creativity Education 125

Sword and the Script

JUNE 30, 2021

When asked about specific functions, respondents overwhelmingly said employee communications (93%) grew in importance compared to pre-pandemic times. More than half (54%) of respondents think more work will be shipped to outside agencies to help relieve the pressure. Michelle Garrett , PR consultant, Garrett Public Relations.

Survey 120

Survey Communications Ethics Measurement 120

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. I have even witnessed at least one agency who has taken this approach. They don’t tune-in to “Good Morning America” or the 6 p.m.

Television 158

Television Instagram Consumer Newspapers 158

Sword and the Script

APRIL 6, 2021

The publication also said, SEMrush “reported a $7 million net loss for 2020 on $124.9 SEMrush is better known for its SEO tools, but it moved into PR last year with the acquisition of Prowly in 2020. According to the announcement, Linkfluence earned about $20 million in sales in 2020. million of red ink on $92.01

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

SEPTEMBER 8, 2020

Their study was published in the Journal of Promotion Management and summarized in a piece for the Institute for Public Relations ( IPR ). An annual survey by PRWeek found the median public relations salary in the U.S. More: 2020 Public Relations Salary Survey: How Much Money do PRs Pros Make ? “PR The results?

Survey 95

Survey Industry Leadership Study 95

Solo PR Pro

APRIL 8, 2021

Bernadette went on to hold positions at print publications like the Orlando Business Journal and worked as a website producer at a TV news station before deciding to make the jump to PR. When she first moved to Texas, Bernadette didn’t set out to create a PR agency right away. Pivoting from journalism to PR. Sure, I can do that. ”.

Meeting 97

Meeting Journalism Employee Storytelling 97

Sword and the Script

FEBRUARY 2, 2022

Buying a publication can be a faster path to developing an audience than building one organically. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. It’s long-time editor Richard Carufel , is still running the publication today. Case in point?

SEO 132

SEO Content Marketing Marketing Software 132

PRSay

MARCH 23, 2021

In March 2020, as New York City became an epicenter of COVID-19 infections, its Jacob K. As part of the PRSA Storytellers series , Tony Sclafani, the Javits Center’s senior vice president and chief communications officer, spoke to PRSA Publications Director John Elsasser. On Friday, March 13, 2020, we sent our staff to work from home.

Crisis 86

Crisis Employee Trade Shows Local 86

Konnect Agency

MARCH 31, 2020

The following helpful resources are made available by government agencies and HR organizations and may help you navigate the needs and rights of your employees during this crisis. Department of Labor: EMPLOYEE RIGHTS. These provisions will apply from April 1, 2020 through December 31, 2020. ELIGIBLE EMPLOYEES.

Resources 40

Resources Employee Guidelines Crisis 40

Stephen Waddington

OCTOBER 3, 2019

I caught up with The Holmes Report’s EMEA editor to find out what we can expect for the PR industry in 2020. Like many agency types making their way in the industry I pitched her stories. The top ten agencies in the world bounced back after less than one per cent growth in 2017 to 4.9% billion dollars. one year ago.

Interviews 115

Interviews Agency Industry Measurement 115

Stephen Waddington

JULY 15, 2020

The 2020 CIPR State of the Profession survey is a time capsule. Almost six months later the public relation profession is quite different. COVID-19 impact: The crisis is already putting pressure on agency-side employment in the PR industry according to the PRCA.

Survey 159

Survey Policies Crisis Community 159