ImPRessions - Crenshaw Communications

JANUARY 11, 2019

So, let’s face it — media relationships matter. Unfortunately, building credible media relationships is harder than ever. And media are naturally skeptical about thirsty PR and comms people. So how can tech brands build lasting bonds with media today? 5 tips for stronger media relations. Play the long game.

Media 253

Media Pitching Report Media Relations 253

Agility PR Solutions

JANUARY 1, 2019

Thousands of job applicants will begin angling for their first position in media relations. The post 2019 reading list—10 books to check out before entering media relations appeared first on Agility PR Solutions. The critical factor to success is lifelong learning, and now is as good of a […].

Media Relations 96

Media Relations Media Analysis Publicity 96

Sword and the Script

JULY 27, 2021

Where some see diminishing value in media relations others see opportunity; the best way to improve results is to use a combination of pitching, content and social media. The media relations struggle is real. Perhaps invest in people, research or tools to help facilitate media relations.

Media Relations 173

Media Relations Media Pitching Survey 173

Onclusive

JANUARY 25, 2019

If you’re in search of PR and marketing conferences to attend in 2019, AirPR has pulled together a definitive list of the best and the brightest. Dates: June 9-12, 2019. The 2019 conference will explore new challenges and opportunities facing the communication profession. Dates: October 20-22, 2019. Hashtag: #IABC19.

Conference 256

Conference Content Marketing Marketing Internal 256

Sword and the Script

MAY 16, 2020

Of all the media relations insights the best one is this: be relevant. The vast majority of media relations hinges on relevancy. The UML is an occasion roundup of three related ideas that have been vetted, wrapped in insight, and presented here for your perusal. >>> Try our services. 542 from the U.K.

Survey 170

Survey Media Relations Pitching Media 170

Critical Mention

APRIL 17, 2019

Today, nearly 90 percent of companies are using social media marketing and Dreamgrow reports over 60 percent of customers expect companies to offer customer service through their social channels. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019!

Social Media 156

Social Media Trends Media Instagram 156

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018.

Media Relations 113

Media Relations Media Survey Pitching 113

Sword and the Script

AUGUST 29, 2020

Studies find media relations isn’t the top PR service anymore; PR weakness on technical skills; execs are key to shaping corporate social positions Several interesting reports on the PR industry were published earlier in 2020 but got lost in the blur that unfolded since. Newer services should not replace media relations but augment it.

Media Relations 102

Media Relations Report Industry SEO 102

Stephen Waddington

DECEMBER 10, 2019

The story was widely shared on social media. In the social media era journalists want to be first rather than right. — Robert Peston (@Peston) December 9, 2019 Ask about the BBC Funding Jack Williment-Barr’s story was muted during the afternoon by the fracas in Leeds and a debate over the BBC funding.

Media Relations 84

Media Relations Media Video Social Media 84

Agility PR Solutions

JANUARY 17, 2019

Now that 2018 is behind us, it’s time to look at how technology will continue to change the way the world operates in 2019. We turned to the experts—the reporters covering these issues every day—to find out what trends, technologies, companies, and topics will be top of mind for media in 2019. Here’s a look […].

Trends 83

Trends Media Technology Report 83

Agility PR Solutions

DECEMBER 16, 2018

Just three years after the launch of Facebook Live, live video is set to become a dominant communications tool for public relations and marketing professionals in 2019, according to the results of a new Social Media Video Survey from video-focused PR and media relations firm D S Simon Media.

Video 126

Video Trends Brand Branding 126

Agility PR Solutions

MAY 7, 2019

New research from tech PR agency ARPR reveals the impact of press activities on the lead generation process—revealing that media coverage is an indispensable sales enablement tool for sales teams. The post Earned media is leveraged by 93% of sales reps—how it fuels leads and revenue appeared first on Agility PR Solutions.

Media 157

Media Media Relations Study Technology 157

The Resolution Blog

FEBRUARY 11, 2019

In more recent years it has become a very useful influence score for PR teams when planning media targets or measuring the success of coverage. On March 5th, 2019 the way the score is calculated will be updated. This will the first major update to Domain Authority in years. Do you need to update clients or stakeholders?

Comparison 120

Comparison Engineering SEO Google 120

Communications Conversations

OCTOBER 15, 2019

This just in: media relations is getting tougher. Consider the following: Demand for media attention is high: Most top-tier writers now receive 100, 250 or 500 pitches a week for 5 story spots. Media is outnumbered: PR Pros now outnumber journalists by a factor of 6 to 1. That’s how important they are in 2019.

Media Relations 100

Media Relations Pitching Media Report 100

Sword and the Script

AUGUST 6, 2020

In a couple of weeks, I’ll be presenting a session at the Earned Media Mastery Summit by Agility PR Solutions and Bulldog Reporter, alongside, Ned Lundquist , Our session is titled, “Earned Media Trends and Best Practices Revealed in an Analysis of the 2020 JOTW Communications Survey.”

Training 98

Training Trends Media Survey 98

Solo PR Pro

AUGUST 5, 2019

Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. SOURCE: Annenberg Center for Public Relations, USC & Weiss-Blatt, Nirit. 2019 Global Communication Report. as a profession, we must prevent media relations from becoming a lost art.

Technology 66

Technology Trends Survey Report 66

Sword and the Script

DECEMBER 31, 2019

There were 62 posts published on this blog in 2019. In going through the reader analytics for the full year, these are the top 10 most-read posts on this blog about public relations (PR) and marketing. If you’ve been a reader in 2019, thank you! 1) What do Public Relations Salary Ranges Look Like in 2019?

Blogging 80

Blogging Publicity Marketing Survey 80

Inbound PR

APRIL 9, 2019

There's a new way of doing media relations - the inbound way. It's a much more personalised and effective approach to working with the media and achieving results but to be successful at it, you need to really know your media counterparts. 7 Tech Trends in Journalism and Media to Watch Out for in 2019.

Journalism 50

Journalism Trends Media Study 50

PRSay

APRIL 24, 2020

When pitching story ideas to journalists during the COVID-19 crisis, PR pros should use email, find local news angles and make experts available for video interviews, according to Cision’s “ 2020 State of the Media Report ,” released on April 21. Other takeaways include: Distrust in the media is decreasing in the eyes of journalists.

Report 168

Report Pitching Media Survey 168

Critical Mention

JUNE 26, 2019

Luckily, we have seven of our top picks for the best marketing blogs of 2019 that’ll help you up your game! Founded by Jay Baer in 2008, Convince & Convert consists of strategists of social media, content marketing, influencer marketing, word-of-mouth, and customer experience. Copyblogger. Convince & Convert. SCHEDULE A DEMO.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Stuart Bruce

APRIL 3, 2019

The UK’s CIPR (Chartered Institute of Public Relations) has published its latest State of the Profession Survey. The top 10 takeaways for PR professionals are: … The post Top 10 takeaways from the CIPR State of the Profession survey 2019 appeared first on Stuart Bruce.

Survey 124

Survey Publicity Crisis Communications Ethics 124

Cision

DECEMBER 11, 2019

Stuart White, head of media relations at Thames Water, came to CommsCon 2019 to discuss a fatberg found lurking under Whitechapel road.

Media Relations 156

Media Relations Media 156

PRSay

MAY 4, 2020

Cision recently released its annual State of the Media Report , which uncovers the latest trends and challenges facing the media industry, and how PR professionals can work with their journalist counterparts better. A high bar for anything related to COVID-19. Dis) trust in the media. . Photo credit: incomible.

Report 206

Report Media Pitching Trends 206

Communications Conversations

AUGUST 15, 2019

Ten years ago or so, thought leadership opportunities in the business media world were somewhat prevalent. In the media relations world, this was huge because a big part of our value is getting clients into big-time publications like these. However, in 2019, I think those opportunities are shrinking. She would review it.

Leadership 112

Leadership Media Pitching B2B 112

ImPRessions - Crenshaw Communications

AUGUST 26, 2020

Katharine established herself as a first-rate media guru on accounts like MediaRadar and Fractal Analytics. She works hard to support our clients and her team on everything from media relations to content, and we’re excited to see her grow into this new role. . We’re delighted to see her develop now as an AE. .

Analytics 156

Analytics Media Relations Communications Media 156

Business Wire

FEBRUARY 7, 2019

With over 180,000 attendees pitching, networking, and showcasing from around the globe converging at CES, it can seem overwhelming. 4,500 exhibitors and 2.9 million square feet of exhibits at the four-day show made up half of the trip’s equation – the other half was strategizing how to cover it.

Pitching 193

Pitching How To Media Relations Media 193

Business Wire

NOVEMBER 14, 2018

For the sixth edition of CES Unveiled Paris on October 3rd, the organizers strategically co-located the event with the Mondial Paris Motor Show, the most visited motor show in the world. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Technology 262

Technology Trends Consumer Industry 262

5W PR

OCTOBER 3, 2018

With North Face shooting footage of a climb in Yosemite National Park to transform the shopping experiences of shoppers in New York and San Francisco, here’s a guide to help take your 2019 campaigns to new heights. As always, the consumer experience is key- it’s high time public relations pros took the leap into a new reality.

Technology 88

Technology Storytelling Consumer Brand 88

Agility PR Solutions

MAY 24, 2021

It’s why pitching is always a hot topic—professionals involved in media relations want to know how they can improve and what they can do to make their emails irresistible. In 2019, we (that is, Agility PR Solutions) released original research in a report called, How […].

Pitching 100

Pitching Media Relations Report Media 100

Sword and the Script

AUGUST 1, 2022

(Right-click and open image in a new tab for higher resolution) The survey was conducted in partnership between Ned’s Job of the Week (JOTW), which is edited and published by Ned Lundquist , ABC, IABC Fellow, and Sword and the Script Media by yours truly. Michelle Garrett , PR consultant, Garrett Public Relations. When asked, “Why?”

Survey 137

Survey Communications Measurement Internal 137

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Media relations and PR pros must heed Godin’s advice or suffer the consequences of being ignored, or worse, getting blocked by a journalist when trying to pitch them. Watch word counts.

Pitching 54

Pitching Media Media Relations Writing 54

ImPRessions - Crenshaw Communications

OCTOBER 26, 2021

It can be challenging to address some of the highly sensitive issues in the media, but there is usually a way to do so that benefits the company and industry at large. GDPR was the slow-moving zombie that eventually arrived at our doorsteps in 2019. Media want to see what is getting results, and who offers innovative solutions.

Privacy 434

Privacy Case Study Policies Advertising 434

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Public relations is known for being versatile, occasionally glamorous, and, yes, stressful. In fact, CareerCast listed “PR executive” as one of the top ten most stressful gigs in its 2019 Most Stressful Jobs report. Maybe the story idea simply isn’t compelling or timely enough to capture media attention. It’s PR, not ER.

Publicity 334

Publicity How To Agency Product Launch 334

Agility PR Solutions

FEBRUARY 27, 2019

The post What I’ve learned from the hottest marketing campaigns of 2019 so far appeared first on Agility PR Solutions. However, it’s incredibly easy to miss the mark and launch a controversy that becomes this year’s cautionary PR tale. […].

Marketing 64

Marketing Creativity Brand Branding 64

Stephen Waddington

JULY 28, 2020

The PR industry tool market emerged from Cision , Kantar Media formerly Precise, and Meltwater. Each has grown through acquisition from an original proposition of a database and media monitoring solution. Kantar Media, itself owned by WPP, acquired Precise in 2014. They are also focused on earned media.

Tools 135

Tools Software Enterprise Measurement 135

Agility PR Solutions

AUGUST 19, 2019

2019 marks the first year that digital marketing spend will outpace spend across traditional channels like TV, radio, and newspapers—which gives digitally native brands the opportunity to effectively compete with legacy companies on their own digital turf.

Consumer 91

Consumer Brand Branding Radio 91

Sword and the Script

JUNE 30, 2021

That’s according to the 2021 JOTW Strategic Communications Survey – by Ned’s Job of the Week , an email newsletter and Sword and the Script Media, a PR and marketing consultancy for B2B technology. The media relations struggle. Michelle Garrett , PR consultant, Garrett Public Relations. 2019 JOTW Communications Survey.

Survey 121

Survey Communications Ethics Measurement 121