Business Wire

NOVEMBER 14, 2018

In his introductory speech, Mr. Gary Shapiro, President and CEO of the Consumer Technology Association (CTA), was keen to remember that Europe – and France – is well-positioned in innovation and emerging tech trends. This is a clear sign of the importance CES is giving to cross-channel industries and technologies worldwide.

Technology 263

Technology Trends Consumer Industry 263

Agility PR Solutions

JANUARY 17, 2019

New research from video cloud services provider Brightcove analyzes global consumer consumption preferences across generations when it comes to live and on-demand streaming video content. The post Consumer video streaming preferences—what’s working in 2019 appeared first on Agility PR Solutions.

Video 66

Video Consumer Survey Trends 66

Agility PR Solutions

JANUARY 21, 2019

The post The Male Power Shopper—are men emerging as the target consumers of 2019? But according to new research from retail tech firm First Insight, men are now shopping more frequently than their fairer companions—both in-store and online. […]. appeared first on Agility PR Solutions.

Consumer 101

Consumer Retail Trends Publicity 101

PR 20/20

JANUARY 15, 2019

If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year. Top Marketing Trends for 2019, Curated.

Trends 57

Trends Marketing Software Video 57

5W PR

JANUARY 8, 2019

Natural hair and pink hair, naked skin and 90’s glitter, ingestible beauty and high tech devices all trended simultaneouly. The space got crowded and loud, but heading into 2019, consumer interest in new product discovery is at an all-time high, paving new roads for strong, smart campaigns to succeed.

Brand 74

Brand Branding Instagram Fashion 74

5W PR

APRIL 23, 2020

The pandemic caused by the novel coronavirus COVID-19 will end eventually and when it does, some consumer habits will likely change. What’s known is that the longer the crisis, the bigger the imprint on the consumer. Consumers have also been watching brands that were popular with them before-COVID-19. Others may not.

Consumer 97

Consumer Survey Retail Software 97

5W PR

DECEMBER 5, 2018

According to a recent study by IAB, named the rise of the brand economy in the 21 st century, the future of retail will be painted by direct to consumer relationships. The biggest problem is that many companies don’t know how to get started with direct to consumer PR. Understanding the Value of Direct to Consumer.

Consumer 74

Consumer Publicity Marketing How To 74

Agility PR Solutions

FEBRUARY 4, 2019

According to a new survey conducted by the USC Annenberg Center for Public Relations, in conjunction with Chief Executive magazine, […]. The post Despite consumer demands, CEOs want to talk sales—not social issues—in 2019 appeared first on Agility PR Solutions.

Consumer 60

Consumer Survey Corporate Publicity 60

Solo PR Pro

JANUARY 7, 2019

Now that 2019 has arrived, what new tactics and capabilities can we expect as we strengthen our positions as strategic partners for our clients? Blockchain is defined as “a digital, public ledger that records online transactions. We extend that experience and value to our current clients and those we’ll be signing in 2019.

Trends 45

Trends Google Crisis Management Data 45

Onclusive

JANUARY 24, 2023

As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are. Not to mention a crisis minefield for PR and comms teams to manage. That’s right, doubled!

Analysis 195

Analysis Media Financial Reputation 195

Onclusive

JANUARY 24, 2023

As you’d expect, large companies and well-known brands have been the main “victims” of corporate greenwashing accusations, given their public visibility, often accused of deliberately misleading consumers about how green they are. Not to mention a crisis minefield for PR and comms teams to manage. That’s right, doubled!

Analysis 195

Analysis Media Financial Reputation 195

Agility PR Solutions

AUGUST 15, 2019

In the last quarter of 2018, 26 percent of marketers sent Black Friday emails before November 19 and some started as early as November 1—representing a notable shift that indicates marketers are adjusting their holiday strategies as consumers begin their holiday shopping earlier in the season, according to new research from Yes Marketing.

Consumer 107

Consumer Marketing Strategy Trends 107

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. Some major publications have already begun doing so.

Policies 310

Policies Study Leadership Consumer 310

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

As an industry, ad tech saw considerable change in 2019. These changes set up occasions for lively public discussions for clients. The power of CTV and OTT advertising was also covered as consumer adoption has grown. The California Consumer Privacy Act or “CCPA,” finally takes effect on January 1, 2020.

Privacy 156

Privacy Advertising Advertising Data 156

Agility PR Solutions

FEBRUARY 27, 2019

consumers play hard to get, but once brands secure their trust, the majority of U.S. consumers are loyal for life, according to a global survey from open source digital experience firm Acquia. consumers are loyal for life appeared first on Agility PR Solutions. The post Trust is the holy grail—once brands secure it, U.S.

Consumer 75

Consumer Brand Branding Survey 75

Remote PR Jobs

SEPTEMBER 25, 2023

But one traditional medium that has bridged the gap between the two worlds is public relations. Public relations (PR) is work that helps a business or individual cultivate a positive reputation with the public through various paid and earned communications. Below are a few examples of how PR has evolved in the digital world.

Media 100

Media Print Radio Consumer 100

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched.

Marketing 306

Marketing Advertising Advertising Industry 306

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 90

Social Media Marketing Media Creativity 90

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. What stood out to you as the most essential item in the 2019 Meeker Report? Photo by Thom on Unsplash. Digital Media Usage.

Report 45

Report Privacy Pinterest Retail 45

Stephen Waddington

MAY 19, 2020

We’ve been able to observe the impact of the virus on consumer behaviour and media consumption thanks to data from Brandwatch, OFCOM, Reuters Institute and YouGov, among others. In the consumer sector, the entertainment, gym, hospitality, sports and travel industries in the UK shutdown on 23 March when a lockdown was applied.

Crisis 151

Crisis Government Energy Community 151

Agility PR Solutions

JULY 30, 2019

A brand’s ability to deliver something that emotionally engages consumers was viewed as the gateway to innovation. The post Most innovative tech brands of 2019—all the leaders, laggards and left-behinds appeared first on Agility PR Solutions. How do the industry stars manage to stay ahead of the game? The annual […].

Brand 66

Brand Branding Consumer Industry 66

Agility PR Solutions

JANUARY 17, 2019

Today’s consumers are realizing that both online and in-store shopping offer key advantages and drawbacks, and they want to shop wherever and whenever they want with the benefits of both the digital and physical experience.

Report 66

Report Strategy Retail Consumer 66

Onclusive

DECEMBER 6, 2019

It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations.

Conference 329

Conference Marketing Case Study Measurement 329

PRSay

AUGUST 6, 2019

By 2020, Gen Z will account for 40 percent of all consumers according to an Accenture report , and some experts estimate their current spending power to be as much as $140 billion. It is also critical to understand that Gen Z’s preferred media consumption channels are unlike any previous consumer segment.

Television 155

Television Instagram Consumer Newspapers 155

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Several trends that started in 2021 will grow to carry over into 2022.

Marketing 214

Marketing Content Marketing Social Media Employee 214

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched.

Marketing 204

Marketing Advertising Advertising Industry 204

Agility PR Solutions

JANUARY 7, 2019

The post CES 2019: Hyperloops and home robots will lead lifestyles in 2030 appeared first on Agility PR Solutions.

Consumer 66

Consumer Technology Trends Publicity 66

Agility PR Solutions

FEBRUARY 14, 2019

New research from digital performance firm Riverbed explores insights and perspectives of consumer opinions on the digital retail experience—and what they desire from retailers to stay engaged, satisfied and loyal. The firm’s report, Riverbed Retail Digital Trends Survey 2019, based on a global survey of 3,000 consumers from across the U.S.,

Retail 112

Retail Survey Consumer Trends 112

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. 2019 PR/Media Questionnaire. What are they and why can they be more cost-effective for brands seeking consumer engagement? _. _.

Media 41

Media Public Affairs Journalism Retail 41

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. Extreme views polarise public discourse. Business models and markets #11 Freemium in the enterprise The freemium business model enabled by the cloud has evolved from gaming to enterprise and consumer markets. I’m here for an athletics tournament.

Report 81

Report YouTube Privacy Web 81

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. PR in APAC offers big opportunity (and hurdles). Think BIG about social platforms.

Mobile 156

Mobile Local Technology Trends 156

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Landis PR

SEPTEMBER 7, 2021

The 2019 Pew Research Center report on social media use in the United States showed that 72 percent of American adults use some form of social media. From brand storytelling to new commerce opportunities, social channels offer companies an unmatched opportunity to reach and engage consumers. Social media users passed the 3.5

Social Media 104

Social Media Marketing Media Analysis 104

ImPRessions - Crenshaw Communications

MARCH 24, 2021

Fifty-three percent of customers who follow a business are likely to be loyal to that business, and 63% of consumers who search for goods and services online are more receptive to those with an engaging social media presence. . Or, the social content strategy may lag behind trends.

Social Media 344

Social Media Strategy Media LinkedIn 344

Sword and the Script

MAY 26, 2020

That’s according to the 2020 JOTW Communications Survey which polled 300 communicators – public relations, public affairs, marketing communications and related roles – across more than a dozen different industries. Answered: yes , brands should take a stand) “Because you automatically alienate 50% of the general public.”

Survey 117

Survey Measurement Public Affairs Storytelling 117

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Buzzstream

FEBRUARY 25, 2020

With a huge amount of redundancies from some major publications such as Buzzfeed, HuffPost and Elle in 2019, journalists are being assigned more and more publications, assignments and niches, and are therefore responsible for writing even more articles per day. . Trends and popularity. Open data sets/ Public service data.

Data 115

Data Google Trends Survey 115