Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. 1) The top challenges in journalism. I’ll leave the ethical implications of this trend in journalism to the media critics and ombudsmen – but will note it’s introducing new ethical considerations for PR pros.

Survey 96

Survey Journalism Study Pitching 96

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. Hopefully these questions will help inspire important discussions and brainstorming to make 2019 your best year yet.

Strategy 60

Strategy Media Pinterest Storytelling 60

Communications Conversations

OCTOBER 25, 2018

How will you create thumb-stopping social in 2019? This is hard for a journalism major to admit, but cut the characters ! In 2019, we’ll see emoji keyboards expand to make it even easier to find relevant emojis for our social media posts and community management. Did you know 5B emojis are sent each day on Facebook Messenger?

Social Media 89

Social Media Trends Media Instagram 89

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. 2019 PR/Media Questionnaire. Robin Roberts _The Wall Street Journal. Have fun with it.

Media 41

Media Public Affairs Journalism Retail 41

Flack's Revenge

MAY 14, 2019

I’ve found that most just want great results, they’re not trying to milk an agency. PR pro and blogger Frank Strong recently wrote about challenges confronting journalism and the PR profession. Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. Show me the Assets. Newsjacking.

Survey 195

Survey Journalism Agency Data 195

5W PR

FEBRUARY 16, 2021

The study was conducted over the course of more than a year and a half by SocialInsider between January 2019 and October 2020. However, they did note a small increase of 1.44% in 2020 over 2019. 07% in 2019. Of the 35 industries, most saw declines in average engagement rate per post on Twitter, when comparing 2020 with 2019.

Social Media 88

Social Media Healthcare Brand Branding 88

Sword and the Script

APRIL 2, 2019

It found as the Wall Street Journal reported , “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study.” (By So, what does this in-housing trend mean for PR agencies? Big PR agencies do the same thing. The In-House Effects on Law Firms. Sound familiar?

Agency 97

Agency Trends Marketing Survey 97

Onclusive

DECEMBER 6, 2019

Our post last year on the 10 Best PR and Marketing Conferences to Attend in 2019 was a huge hit, so we’ve added even more insight to bring you 15 of our best conference recommendations. This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period.

Conference 329

Conference Marketing Case Study Measurement 329

Deirdre Breakenridge

MARCH 5, 2019

Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? News releases and their place in 2019. He’s CMO of Spin Sucks, co-founder of three PR agencies, and runs a consultancy. Which of the current core course offerings are essential? What would you drop and why?

Communications 208

Communications Analytics Social Media Media Training 208

Reputation Us

MAY 15, 2024

Likewise, a study published in the Journal of Financial Economics in 2019 found that companies that experience improvements in Glassdoor ratings (as posted by employees) outperform those with declines in the following quarter. A solid reputation reduces the cost of turnover. How much does this amount to?

Reputation 78

Reputation Financial Employee Survey 78

Deirdre Breakenridge

APRIL 29, 2019

That’s according to 223 PR professionals polled for the 2019 JOTW Communications Survey. The days of objectivity are gone and the days of combative, aggressive, argumentative ‘in your face’ journalism has taken its place.”. The 2019 JOTW Communications Survey polled 223 communications and public relations (PR) professionals.

Survey 377

Survey Media Relations Media Ethics 377

Communications Conversations

APRIL 23, 2019

More specifically, how college seniors about to enter the workforce can build, nurture and sustain an effective personal brand online (photo credit below: Mark Jenson , professor, Hubbard School of Journalism and Mass Communication at the University of Minnesota). It’s an area I do have some experience in.

Social Media 98

Social Media Brand Branding LinkedIn 98

Prohibition

MAY 18, 2021

I moved to Leeds from Ireland in 2016 to study Journalism at Leeds Trinity University. I graduated in 2019 and took my first job as an Account Executive with an agency that same summer. The team at Prohibition are a joy to work with, you’re never bored. Tell us a bit about your journey to working at Prohibition.

Meeting 117

Meeting Study Journalism Instagram 117

Landis PR

JULY 19, 2021

This blog originally appeared on the Public Relations Global Network (PRGN) website in May 2019. Here are just a few of their suggestions: Jonathan Klimke of Industrie-Contact recommended the German website PR Journal. France has three main sources of PR news, according to Stephane Billiet of WE Agency. Let's Talk.

Blogging 119

Blogging Case Study Journalism Resources 119

Sword and the Script

FEBRUARY 1, 2020

million people will watch the game – up about 3% from 2019; 91 commercials were broadcast during the Super Bowl in 2019 (SB 53) which is more than the 86 ads that ran in 2018, but still below the 102 commercials in 2017; In total, ads that ran in 2019 accounted for about 49.5 Some of the key statistics include: An estimated 193.8

Sports 113

Sports Advertising Advertising Survey 113

NewsWhip

DECEMBER 19, 2019

As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year. Content as a priority, not a one-off campaign. Katherine Ellis.

Strategy 103

Strategy Trends Storytelling Journalism 103

PR 20/20

SEPTEMBER 17, 2019

Media and journalism. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Build a Better Agency Summit. Topically, this event covers a lot of ground. Experiential storytelling.

Conference 97

Conference Marketing Case Study Content Marketing 97

Sword and the Script

SEPTEMBER 1, 2020

>>> Can your agency bring big ideas and execute? SocialChorus claims “50% year-over-year growth in both 2018 and 2019” and that growth “has accelerated in 2020.” The Cision deal was announced in 2019 and closed this year. Burton-Taylor estimates the business unit had 2019 revenue of $10.7 Platinum Equity’s $2.8

Internal 147

Internal International Tools Software 147

Stephen Waddington

DECEMBER 15, 2021

A voluntary UK agency pay gap survey by PRWeek found that BME staff receive 77% of the average pay, while female staff receive 94% of the average pay. 30 agencies submitted data to the project. None of the top 20 agencies participated. supports agencies with issues related to growth and sustainability. The Wadds Inc.

Publicity 128

Publicity Government Guidelines Facebook 128

Stephen Waddington

OCTOBER 14, 2019

These are the findings of a literature review over four decades from 1982 to 2019 called Women in Public Relations – A Literature Review (1982-2019). At least it did for this agency leader and middle aged white man. has been exploring in her work on women in journalism. It’s a theme that Topi?

Leadership 89

Leadership Study Journalism Education 89

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 103

Survey Media Relations Corporate Communications 103

Stephen Waddington

JANUARY 12, 2019

Something new for 2019. I’m going to try something new for 2019 with my blog community. PR Careers: How to get a job in PR Sarah Stimson has published her annual list of intern opportunities in the top UK PR 150 agencies with support from CoverageBook. Let me know what you think. I’ll let you know how we get on.

Case Study 62

Case Study B2B Healthcare Energy 62

Stephen Waddington

DECEMBER 30, 2019

In 2019 it has published papers on disinformation and influencer marketing. Vuelio named this blog the best PR and communications blog in 2019. Other gender issues featured in a book called Women in Public Relations – A Literature Review (1982-2019). It was published by Leeds Beckett University at the Euprera Congress 2019.

Government 103

Government Education Print Ethics 103

Sword and the Script

SEPTEMBER 14, 2019

Most PR professionals say media relations is getting harder or much harder, according to the 2019 JOTW Communications Survey. Earlier this year, Muck Rack , one of the PR technology vendors I’m tracking, published a survey of 700 reporters for a report it calls State of Journalism 2019. What can PR do about it? Study the media.

Survey 78

Survey Media Relations Report Media 78

Sword and the Script

APRIL 6, 2021

million of revenues, improving on 2019’s $10.2 In a statement, the company said its solution “is currently used by journalists at ABC News, Forbes, Bloomberg, USA Today, San Diego Union-Tribune , and American Business Journals.”. PRophet shares roots with its agency as the founder of both companies is the same person.

Media 106

Media SEO Analytics Analysis 106

Sword and the Script

APRIL 13, 2019

This is true whether you are in-house or work for an agency. 17% more likely to be expanding beyond traditional agency partners.”. “18% 17% more likely to be expanding beyond traditional agency partners.”. “18% For example, more companies are returning to “channel partners to go-to-market in 2019” after a dip of about two years.

Study 118

Study Survey Infographics B2B 118

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. On donations? And on and on.

Measurement 122

Measurement Communications Survey Web 122

Sword and the Script

AUGUST 17, 2019

That’s according to a report – 2019 Digital Brand: Awareness, Engagement & Action Index (reg. req.) – by BMV a digital agency in Boston. How Long Should a Blog Post be in 2019? Most people find independent journalism and earned media to be the most credible source of information.

Study 61

Study Survey B2B Advertising 61

5W PR

SEPTEMBER 27, 2019

Public relations specialists are often college graduates who have a degree in journalism, marketing or a related area. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most graduates are hired for entry-level positions.

Publicity 114

Publicity Nonprofit Public Affairs Government 114

Critical Mention

JANUARY 30, 2019

These moves are sure to shake up the media tracking landscape and may leave some marketers and PR professionals wondering what their media monitoring and earned media measurement services will look like in 2019 and beyond. In his spare time, Eric loves to play as much golf as possible at courses across the country.

Media 60

Media Marketing Analytics Television 60

PR 20/20

FEBRUARY 6, 2020

In this narrative podcast, Buffer explores the history and approach of an agency that’s helped launch or expand some of the world’s most unexpected and iconic brands, like quip, Harry’s, SmileDirectClub, and Warby Parker. Each episode explores what makes the agency so effective, including its culture, and approach to marketing and brand.

Marketing 74

Marketing Conference Content Marketing Agency 74

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. 2019: 26+ Thoughtful Marketing Predictions that Could Actually Happen in 2019 Across PR, Content, Digital, Social Media and Customer Success. Livestream goes mainstream.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

FEBRUARY 16, 2019

2) Marketing leaders add creative headcount and build in-house agencies. A study by Forrester Research and the In-House Agency Forum (IHAF) found “Advertisers with in-house agencies increased to 64% of the survey’s respondents from 42% a decade ago, according to the study,” as Alexandra Bruell recently reported for the Wall Street Journal.

Creativity 77

Creativity Study Survey Advertising 77

Communications Conversations

OCTOBER 10, 2019

While I think that number is very high, it’s also indicative of where we’re at in 2019. I know, the survey did say “additional writer” and “brand journalism” were near the top of the list. Sure, some agencies are doing a nice job here. But, so is audio. And, then I’d double down again.

Brand 79

Brand Branding Survey Conference 79

PRSay

FEBRUARY 20, 2019

22 entry deadline for the 2019 Silver Anvil Awards, we talked with Chris Rimel , who was Duke Energy’s manager of the South Carolina nuclear communications team during the campaign, about winning an Anvil, collaborating with science experts, and the logistics behind preparing the World of Energy for the big day (hint: it involved fire ants).

Energy 102

Energy Case Study Education Guidelines 102

Barokas

DECEMBER 5, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, make sure you ask these questions among your team to spur the development of a comprehensive and executable media relations program in the new year. An earlier version of this post originally appeared on the WTIA blog, January 8, 2019.

Strategy 78

Strategy Media Storytelling Pinterest 78

Sword and the Script

JUNE 9, 2020

That’s an increase from 68% in 2019 and 51% in 2018. If media relations is hard, so too is journalism and reporting. >>> Looking for an agency partner with the content chops to build a sound strategy and execute? Three-quarters (75%) of PR said so this year, according to the 2020 JOTW Communications Survey.

Media Relations 113

Media Relations Media Survey Pitching 113