Agility PR Solutions

JANUARY 7, 2020

The post 2020’s top 5 voice-based media trends—and their impact on marketing and comms appeared first on Agility PR Solutions.

Trends 113

Trends Marketing Analysis Training 113

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Advertising is a distant third. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? For the last few years, I go back through every post and pull out the most interesting statistics to roll up in a single post in December.

Marketing 78

Marketing Publicity Survey Study 78

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched.

Marketing 306

Marketing Advertising Advertising Industry 306

ImPRessions - Crenshaw Communications

DECEMBER 17, 2019

The boom comes thanks to data privacy concerns and the call from major advertisers for greater transparency and control over their digital advertising. As an industry, ad tech saw considerable change in 2019. These changes set up occasions for lively public discussions for clients. Media covered these areas accordingly.

Privacy 156

Privacy Advertising Advertising Data 156

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. Read more: Super Bowl 2019 Data via Marketing Charts. Is it worth it?

Advertising 85

Advertising Advertising B2C Retail 85

ImPRessions - Crenshaw Communications

APRIL 30, 2020

The golden rule of public relations is to stay current and relevant. For PR pros, it’s not only expected, but part of our job to stay up-to-date on all industry trends and current affairs in the U.S. 62 million Americans listen to podcasts each week, and the first ten months of 2019 saw a record 192,000 new podcasts launched.

Marketing 204

Marketing Advertising Advertising Industry 204

Agility PR Solutions

JULY 15, 2021

“Even before COVID-19, the podcast industry was seeing rapid growth, with monthly listeners reaching 645mn globally in 2019 and advertising revenues growing at a double-digit rate; industry revenues are poised to more than double by 2024,” according to PwC’s Entertainment & Media Outlook 2020-2024.

Study 164

Study Advertising Advertising Industry 164

Solo PR Pro

JULY 3, 2019

Mary Meeker’s report on 2019 Internet Trends. E-commerce and Online Advertising. Privacy Concerns and Their Impact on Advertising. Facebook, GDPR, the new CCPA (California Consumer Privacy Act) plus changes being made by Facebook and iOS will all impact targeting in advertising. Photo by Thom on Unsplash.

Report 45

Report Privacy Pinterest Retail 45

PRSay

APRIL 22, 2021

According to a 2019 study conducted by University of Baltimore Economics Professor Roberto Cavazos, the spread of false and misleading messages online costs the global economy an estimated $78 billion each year. Social listening involves observing and interpreting digital conversations to better understand emerging trends.

Financial 190

Financial Reddit Advertising Advertising 190

Sword and the Script

FEBRUARY 2, 2019

People will say they dislike advertisements because of the disruptive nature of them. The publication cites a study by Unruly : “Last year Unruly determined that brand recall of Super Bowl 51 ads was actually 15% lower than the US average. Read more: Super Bowl 2019 Data via Marketing Charts. Is it worth it?

Advertising 60

Advertising Advertising B2C Retail 60

Stephen Waddington

JUNE 23, 2019

Mary Meeker’s Internet Trends 2019 report is a monster. The internet ad market #3 Mobile and telly ad and viewing parity The time spent on media versus advertising revenue is in sync for desktop (18% vs 18%), TV (33%) and mobile (34%). Extreme views polarise public discourse. I’m here for an athletics tournament.

Report 81

Report YouTube Privacy Web 81

Sword and the Script

DECEMBER 21, 2021

Public relations is HOT right now. These pros will continue to be in demand – and those in need of public relations assistance should be aware of all the options available to them, including consultants, agencies, and of course hiring in-house.”. Several trends that started in 2021 will grow to carry over into 2022.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Stephen Waddington

DECEMBER 12, 2019

We need a concerted effort to clean up political campaigning following the 2019 General Election campaign. The Edelman Trust Barometer 2019 reported that trust in Government was 42%. The truth is a tough sell to the public if it’s contrary to personal aspiration. BBC Trending ) 2. Truth matters in a democracy.

Publicity 93

Publicity Media Facebook Newspapers 93

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 90

Social Media Marketing Media Creativity 90

NewsWhip

FEBRUARY 2, 2021

We have a useful test case here in Budweiser, a legacy brand that has been a perennial Super Bowl advertiser since 1983, when parent company Anheuser-Busch spent all of its allotted time introducing Bud Light. . This has turned out to be a hugely successful move in terms of capturing the public interest. . Benedict Nicholson.

Publicity 60

Publicity Media Advertising Advertising 60

Stephen Waddington

MAY 19, 2020

In the public sector, communicators have never been busier, as energy is directed to public education and information. Media relations has been impacted by a decline in advertising and the reduced distribution of newsprint. Here are four macro trends that I’ve identified. Sneeze guards top the list.

Crisis 151

Crisis Government Energy Community 151

Prohibition

MARCH 5, 2020

With social media now a well established tool for businesses, and a huge part of day-to-day life for most people, it is more important than ever to ensure your business or brand maintains a presence, keeps up to date with all current trends and utilises them to your advantage. Employee Brand Engagement. Targeted Ads. Be Responsive.

Social Media 62

Social Media Trends Media How To 62

Sword and the Script

APRIL 2, 2019

Nearly half of respondents (47%) in a recent survey of public relations pros found many are observing more PR work being taken in-house. The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, how does that happen?

Agency 92

Agency Trends Marketing Survey 92

Flatiron Communications

FEBRUARY 2, 2019

Some years ago, frustrated by the lack of a mechanism to assess prospective PR agency candidates, I developed a questionnaire on media and PR trends that served as a non-scientific barometer for hiring. 2019 PR/Media Questionnaire. _Amazon is an advertising company. Here is the latest iteration. Have fun with it. _Donald Trump.

Media 41

Media Public Affairs Journalism Retail 41

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” Patti is also Forbes contributor and public speaker. Hitachi, Loral, ASARCO, Gould Inc.,

Corporate 274

Corporate Leadership Advertising Advertising 274

Cision

NOVEMBER 6, 2015

Whether your organization creates content or partners with existing content creators, these are the trends that are shaping your communication future. Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

ImPRessions - Crenshaw Communications

JANUARY 22, 2020

For ad tech in particular, it’s a juggernaut, contributing 42% of the increase in global ad spending growth in 2019. Understand market tech trends. Beyond culture and language, technology trends are distinct in many APAC countries. PR in APAC offers big opportunity (and hurdles). Don’t ignore regional media.

Mobile 156

Mobile Local Technology Trends 156

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. billion pieces of editorial content.”

Trends 60

Trends Media Report Technology 60

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Most of the public relations programs have similar courses.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. This may be complementary product or service vendors, editors at niche publications, bloggers, or others. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Sword and the Script

SEPTEMBER 1, 2020

It has made several new product announcements in the last 12 months or so, including integrations to Microsoft Office 365 , an enterprise search tool and analytics that strives to “correlate [employee] engagement to feedback trends and business performance.” The Cision deal was announced in 2019 and closed this year. year-over-year.

Internal 147

Internal International Tools Software 147

ImPRessions - Crenshaw Communications

MAY 10, 2018

When someone asks a public relations person what they do for a living, and the PR person hesitates, it’s only because of Samantha Jones. A new show for 2019 called “Flack” probably won’t clear up any misconceptions; its main character, played by Anna Paquin ( True Blood ), works in celebrity PR. Cregg from The West Wing.

Corporate 136

Corporate Reputation Pitching Trends 136

5W PR

DECEMBER 5, 2018

It’s safe to say that eCommerce has changed dramatically in recent years, and it’s continuing to change more as we move forward in 2019. How to Boost your Direct to Consumer Public Relations Strategy. As with many things in the business world, planning and the right support are the key to success.

Consumer 74

Consumer Publicity Marketing How To 74

Sword and the Script

JUNE 9, 2020

75% of PR and comms pros say media relations is getting harder – up 25% over three years; here are some practical techniques for adapting A majority of public relations and communications professionals say media relations keeps getting harder. That’s an increase from 68% in 2019 and 51% in 2018. More difficult to get their attention.”

Media Relations 110

Media Relations Media Survey Pitching 110

Sword and the Script

APRIL 27, 2019

Yes, it is according to 68% of PR professionals polled for the 2019 JOTW Communications Survey. When “asked journalists if the public lost or gained trust in the media over the last year, 63% feel the public lost trust. Full report: 2019 Global State of the Media Report by Cision (reg. So, what’s PR to do about it?

Survey 90

Survey Journalism Study Pitching 90

Sword and the Script

FEBRUARY 4, 2020

The 2019 study was viewed nearly 20,000 times, or about a 2x increase from the 2018 edition. A company called iPRsoftware , “exposed data on 477,000 media contacts, including 35,000 hashed user passwords, to the public internet,” according to Greg Otto , the editor-in-chief for CyberScoop. How did it work?

Software 101

Software Analysis Data Tools 101

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 97

Survey Media Relations Corporate Communications 97

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Michelle Garrett , Public Relations Consultant and Writer, Garrett Public Relations. More show and less tell.

Marketing 187

Marketing Content Marketing Data Social Media 187

wiredPRworks

APRIL 13, 2022

McGuffin Creative Group is a marketing and advertising agency dedicated to banks, financial services and healthcare organizations investing to grow their brands and motivate sales. Chris serves on the AMA Chicago Board of Directors, as Director of Sponsorship since 2019 and is the chapter’s next President-Elect. How did they meet?

Financial 52

Financial Social Media Banking Media 52

Prohibition

NOVEMBER 9, 2021

Paid social advertising has evolved into an integral part of advertising on social media platforms. Each social network has a distinct approach for acquiring followers and generating engagement, and paid advertising plays a significant role in those strategies. What is Paid Social?

Advertising 62

Advertising Advertising Social Media Strategy 62

Sword and the Script

FEBRUARY 16, 2019

The company surveyed 500 marketers in Europe and the US and found many admit to struggling to marry “digital advertising and powerful creative work.”. And then noted the statistics: “Nearly 70 percent of marketers surveyed believe that ‘digital growth in advertising has come at the expense of the quality of creative.’

Creativity 76

Creativity Study Survey Advertising 76

Stephen Waddington

MARCH 20, 2019

These are the headline findings from Vuelio’s UK Bloggers Survey 2019 produced in conjunction with Canterbury Christ Church University. The relationship and trust between a blogger and their audience could quickly become corrupted by advertising. It’s also illegal under advertising standards in the UK.

Blogging 76

Blogging Fashion Survey Instagram 76