Sword and the Script

APRIL 2, 2019

The in-housing trend in PR isn’t entirely surprising. It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. So, what does this in-housing trend mean for PR agencies? Even as this in-housing trend took hold, law firms amazingly continued to raise their rates year after year.

Agency 95

Agency Trends Marketing Survey 95

wiredPRworks

APRIL 13, 2022

Get ready to get creative in new ways that connect brands, experiences, and customers – while you’re still in compliance! About Chris McGuire, Director Of Client Growth and Engagement at McGuffin Creative Group, and President-Elect of AMA Chicago. Learn more about McGuffin Creative Group. Connect with Chris McGuire on LinkedIn.

Financial 52

Financial Social Media Banking Media 52

Critical Mention

FEBRUARY 22, 2019

In this blog, we outline how AI is changing the face of marketing in 2019 and beyond. AI is among the fastest-growing marketing trends, with 80 percent of marketers predicting in 2016 that AI would revolutionize marketing by 2020. Creative skills (26%). Where humans outperform AI: Creative thinking (70%). None (27%).

Marketing 118

Marketing Data B2C Big Data 118

Sword and the Script

JULY 2, 2019

Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1 The report compares the volume of articles, characters per article and the publication tier for which they were written – from Q4 2018 to Q1 2019 – to draw several conclusions. new research from staffing firm The Creative Group shows.

Trends 60

Trends Media Report Technology 60

PR 20/20

SEPTEMBER 17, 2019

Marketers will likely gravitate toward tracks including: Advertising and brand experience. Traffic & Conversion Summit 2020 will feature seven tracks including: big ideas, agencies only, digital retailers, digital advertisers, content marketers, conversational marketers and growth hackers. Experiential storytelling. Tech industry.

Conference 97

Conference Marketing Case Study Content Marketing 97

PRSay

FEBRUARY 22, 2019

But the work was also about trying to reverse a disturbing trend. This relationship is deeply rooted in trust and collaboration that allow us to execute creative campaigns that will generate positive results. It’s important to give the judges insight into the creative elements of your campaign.

Case Study 94

Case Study Guidelines Study Creativity 94

Burrelles Fresh Ideas

JUNE 6, 2023

AI-powered algorithms can analyze large volumes of data and identify patterns and trends that would be difficult for humans to detect. These tools can process customer information, behavior patterns, and preferences to identify trends and target specific segments more effectively. It’s about humans and machines working together.”

Communications 40

Communications Marketing Technology Data 40

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. AI should make us better people, professionals and brands.

Conference 59

Conference Marketing Analytics Case Study 59

PR 20/20

SEPTEMBER 5, 2018

Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised? trillion in 2019, ramping up to $3.9 The conference will be held in Cleveland, Ohio, July 2019. AI should make us better people, professionals and brands.

Conference 40

Conference Marketing Analytics Case Study 40

Sword and the Script

JUNE 18, 2019

For example, the 2019 JOTW Communications Survey posed this question to 223 PR and communications pros…and we received a wide variety of answers from respondents. 115) “Advertising.”. 139) “I use marketing and advertising tactics to encourage people to make better decisions about their health, e.g., stop smoking.”.

Employee 150

Employee Print Writing Survey 150

Sword and the Script

OCTOBER 22, 2019

Budget Trends by Kantar Media. I suspect, given the company Kantar keeps, the survey sample is heavily weighted towards advertisers, but still, the thinking is useful. 16% on marketing analytics. “As It found marketing budgets come in around 12% of the overall company budget (graphic and summary by MarketingCharts here).

Marketing 66

Marketing Survey Study B2B 66

PRSay

MARCH 11, 2019

In their annual analysis of trends in business and communications, the10company sees 2019 as a year of influence for employees and consumers. Though data and analytics are helpful for brands looking to measure the success of a campaign, they can also be a creative hindrance, reads the report.

Trends 151

Trends Communications Employee Enterprise 151

Waxing UnLyrical

MARCH 31, 2019

AI is not inherently creative, nor is it good at crafting messages. In fact, I have seen brands like BMW parse their social advertising by zip code and optimize content and channel (Pinterest or Instagram or Twitter or Facebook). His fourth book, Welcome to the Machine: A Primer on AI for Marketers, will be published in 2019.

Analytics 65

Analytics Data Pinterest System 65

Karen Freberg

JUNE 24, 2019

This past week attending and working at the Cannes Lions Festival of Creativity was one of the most rewarding, inspiring, and educational professional and personal experiences I have ever had. Fast forward two years later, we finally did it for 2019. I had only attended Cannes Lions once before, and it was amazing. How cool is that?!

Education 64

Education Creativity Pinterest Facebook 64

Contently - Strategy

SEPTEMBER 10, 2020

” What’s been interesting is that we’ve already had more downloads and plays in 2020 than we had all of 2019. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars.

Brand 118

Brand Branding Marketing Facebook 118

5W PR

SEPTEMBER 11, 2019

News & World Report recently ranked public relations specialists #4 for Best Creative and Media Jobs in its 2019 ranking of best jobs. Many PR students minor in related fields like marketing or advertising. So, what does it take to get into this exciting profession? What About My Minor.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 78

Creativity Study Survey Advertising 78

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Communications Conversations

OCTOBER 25, 2018

It’s that time of year–yes, trend season is underway, my social media friends! million trend posts between now and Dec. Most of these trend posts, mind you, will be complete and utter garbage. In fact, many of them are literally cut-and-pasted from last year’s trend posts.

Social Media 89

Social Media Trends Media Instagram 89

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

Marketing turns to creative to stand out from the clutter . The pendulum has swung too far and at the expense of creativity in marketing. That’s all going to change in next year because creative work is the essence of differentiation and a key driver of revenue and profit. Strengthening community-building and connections.

Marketing 190

Marketing Content Marketing Data Social Media 190

PR Job Coach

NOVEMBER 26, 2020

Her book, an Amazon bestseller, was ranked as one of INC Magazine 9 Books Every Professional Should Read in 2019 and Kirkus described her book as a “compelling argument and a spirited call to action against workplace age discrimination.” It demonstrates initiative, creativity and uniqueness.

Corporate 274

Corporate Leadership Advertising Advertising 274

Sword and the Script

MARCH 10, 2019

It’s a trend that mirrors similar patterns seen broadly in the marketing for the last several years, where CMOs have slashed agencies in favor of in-house teams. Some 47% of respondents said they’ve observed more PR work being taken in-house, according to the 2019 JOTW Communications Survey (full report embedded below).

Survey 99

Survey Media Relations Corporate Communications 99

Sword and the Script

JANUARY 1, 2019

3) New Survey Identifies the Hottest Trends in Corp Comm and PR; Announcing the 2018 JOTW Communications Survey. The findings put some data around the trends in the PR community and the report is embedded nearby. 6) Is Creativity a Skill or Talent? The point is advertising is not content marketing. from Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Google 60

Stephen Waddington

MARCH 15, 2021

You do need the storytelling, relationship building, creative and analytical skills. I’d suggest that having a basic understanding of Python is probably all that is needed - if nothing else to allow more customised data pulls from specific APIs that might be helpful eg Google Trends. This is a question I am often asked.

Google 119

Google Data Government Social Media 119

Sword and the Script

DECEMBER 24, 2019

Here’s a reverse-chronological look at how 2019 shaped up. Advertising is a distant third. Read more: What Do You Get When You Cross Media Trends with Customer Support and Investor Relations? Read more: Separating Creativity from Technology in Thinking about Marketing Innovation [UML]. How long is the average blog post?

Marketing 78

Marketing Publicity Survey Study 78

Konnect Agency

OCTOBER 18, 2019

Since the company’s inception in 2010, user activity has increased by 1,400% with a heavily active user base of 500 million daily users in 2019. Outside out of the necessary customer support activities, strategists should implement engagement tactics and share interactive creative to inspire action. Take Instagram for example.

Social Media 56

Social Media Marketing Media Trade Shows 56

Waxing UnLyrical

NOVEMBER 18, 2015

According to Hotwire PR’s seventh annual Communications Trends Report , online video will continue to be a major trend in 2016. As the New Year draws closer, we can anticipate some of this year’s social video trends to carry over into 2016, including: 1. To autoplay or NOT to autoplay. Next year” is only some 43-days away.

Video 40

Video YouTube Web Case Study 40

Sword and the Script

DECEMBER 11, 2018

A good number of predictions struck me as highly probable in 2019. The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client.

Social Media 93

Social Media Marketing Media Creativity 93

NewsWhip

MAY 27, 2021

So, we had to move to media channels that are more creative, that are more mobile, that are more dynamic and personalized, and that’s led us to where we are today which is a ripe opportunity for our clients and healthcare to really embrace these new storytelling opportunities and reap the benefits of more modern media strategies.

Healthcare 78

Healthcare Storytelling Communications Local 78

Sword and the Script

DECEMBER 15, 2020

Too often marketers become enamored with the latest trends and tools. Yet, according to research conducted in 2019, 40% of small businesses still don’t have a website. This trend will impact all publishers. Creative employee communications. Marketing predictions. Efficient marketing execution and measurement.

Marketing 169

Marketing Employee Content Marketing Training 169