Stephen Waddington

NOVEMBER 27, 2020

This healthcare-focused edition follows #FuturePRoof Three: The NHS at 70 with lessons for the wider PR community, published in 2018. Patient care and privacy needed to be balanced with public health. COVID-19 has driven the adoption of technology. It’s the start of a lovely relationship and an important piece of storytelling.

Healthcare 131

Healthcare Privacy Print Community 131

Wadds Inc.

JUNE 19, 2023

This includes bias, copyright, privacy, and misinformation. The adoption of AI by public relations in practice Public relations does not have a good track record when adopting new technology. I founded the CIPR AI in PR panel in 2018 and have supported the CIPR in this area for the past five years.

Publicity 105

Publicity Policies Training Engineering 105

Shift Communications

JUNE 19, 2017

Marketers, advertisers, and public relations professionals are ill-informed and ill-equipped to manage the largest change in data and privacy in the last 20 years: GDPR. GDPR, the General Data Protection Regulation, is an EU regulation which strengthens data protection and privacy for EU citizens and the companies they do business with.

Publicity 163

Publicity Marketing Privacy Advertising 163

ImPRessions - Crenshaw Communications

OCTOBER 11, 2018

Good public relations can be an essential way for a brand to stand out from the pack, especially in the B2B/ technology sector. ’s CEO Aaron Levie has been speaking out on issues of trust in tech and privacy regulations in the last few months, taking a strong point of view in reaction to the reputation struggles of big tech.

Brand 196

Brand Branding Reddit B2B 196

Stephen Waddington

JANUARY 10, 2019

The Digital News Project at the Reuters Institute for the Study of Journalism has published its Journalism, Media, and Technology Trends and Predictions for 2019. It includes a review of the news business in 2018 and looks forward to the next 12 months. #1

Report 98

Report Journalism Privacy Enterprise 98

ImPRessions - Crenshaw Communications

JANUARY 9, 2020

Lauren joined Business Insider as a Senior advertising reporter in 2018, coming off a four-year stint at Adweek. After stints at MarketingLand, AdAge and Adweek, Tim joined Digiday in 2018 and has become a go-to advertising reporter. Sahil is a very funny and smart guy, so you’re sure to love his tweets. Jason Lynch | @jasonlynch.

Twitter 177

Twitter Advertising Advertising Report 177

Bianchi Biz Blog

MAY 8, 2023

Our team covers transportation and mobility, including electric vehicles, driver-assist technology and connectivity. My first jobs after college were in radio production (both news and entertainment), and I eventually became a radio reporter at WGBH in Boston covering education in 2018.

Automotive 84

Automotive Report Meeting Radio 84

Stephen Waddington

JUNE 23, 2019

4 Auto advertising The use of programmatic ad buying has grown from 10% of digital display advertising revenue in 2012 to 62% in 2018. The conversation about user privacy is growing louder. Platforms are attempting to get ahead of the issue by improving privacy management. Technology is also enabling a remote workforce.

Report 81

Report YouTube Privacy Web 81

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 156

Social Media Trends Media Instagram 156

Solo PR Pro

JULY 3, 2019

2018 saw a decline in smartphone shipments. Privacy and overuse are causing Internet and social media users to actively consider their usage. Privacy Concerns and Their Impact on Advertising. hours in 2018 (slide 41 ). technology, wearables, and on-demand content are all on the rise. There are currently 3.8

Report 45

Report Privacy Pinterest Retail 45

Stephen Waddington

AUGUST 13, 2019

In 2018 AI companies raised almost twice the investment of counterparts in France and Germany. The Centre for Data Ethics and Innovation provides independent, expert advice on AI and data-driven technologies. It is also creating opportunities for practitioners to help organisations communicate about AI and its impact on society.

Internal 84

Internal International Ethics Communications 84

Stephen Waddington

DECEMBER 10, 2018

A second part of the inquiry was to be delayed until after a criminal prosecution against the News of the World for phone tapping but was dropped in March 2018. There are short essays on each of the key themes raised by the Inquiry including privacy, regulation, phone hacking and the internet, all pointing to key evidence.

Education 60

Education Ethics Journalism Media 60

ImPRessions - Crenshaw Communications

JANUARY 28, 2018

Bitcoin in particular attracted the kind of media coverage that only enhanced its appeal, even when the coverage was skeptical, thanks to the sheer power of blockchain technology. Here’s hoping for smoother road in 2018. Without a core of innovation, the bitcoin story would be just another fad. United Airlines.

Airlines 180

Airlines Reputation Journalism Crisis 180

Critical Mention

APRIL 17, 2019

With the data privacy scandal that rocked Facebook in 2018, transparency became a critical social media trend this year. This new technology enables 24/7 availability. To help you create your social media marketing strategy, we have 15 of the top social media trends you need to follow in 2019! Transparency.

Social Media 61

Social Media Trends Media Instagram 61

PR 20/20

OCTOBER 10, 2019

Regardless of whether marketers embrace AI, it is accelerating change in the industry and transforming careers along the way: Consumers will demand greater personalization, while wanting to control their data and privacy. We built the Institute’s readership by connecting with marketers interested in the latest marketing technology and AI.

Case Study 42

Case Study Storytelling Study Engineering 42

PR in High Definition

SEPTEMBER 25, 2017

Facilitated by Firefly CEO Claire Walker, our team of experts included Simon Morrissey, Head of Data and Privacy at law firm Lewis Silkin, Nicholas Dunn-McAfee, Head of Policy and Research at the PRCA and Simon Loopuit, CEO and founder of trust-hub. Therefore it needs to be a marketer’s number one priority between now and May 2018.

Marketing 69

Marketing Data Privacy Policies 69

Practical Law Construction

APRIL 20, 2022

While the Alternative Fuels and Infrastructure Directive (AFID), as implemented in the UK in 2018, ensured that all new charging points must offer “ad-hoc” access (backed up by £1,000 penalties per non-compliant chargepoint), EV owners still face a range of obstacles to accessing and using public EV networks.

Government 52

Government Mobile Data Local 52

Sword and the Script

DECEMBER 26, 2023

But it’s easy to imagine this technology being used in more subtle but dangerous ways, such as politicians ‘saying’ things that are not totally out of character but more extreme or subversive than anything they would really say. 2024 will surely be witness to the unfolding and impacting of diverse aspects of AI in everyday lives.”

Writing 192

Writing Communications Marketing B2B 192

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Your technology should be an enabler to spending less time on screens and more time building key relationships. Greg Galant , CEO and cofounder, Muck Rack.

Marketing 189

Marketing Content Marketing Data Social Media 189

PR in High Definition

JANUARY 8, 2018

Privacy will be a big theme in 2018. The regulation will come into play in May 2018 – and if privacy and data protection wasn’t already all people could talk about last year, then just you wait for the explosion this year! GDPR brings a host of challenges for businesses – particularly for marketing folk.

Privacy 82

Privacy Brand Branding YouTube 82

Contently - Strategy

APRIL 14, 2021

“People have become increasingly uncomfortable with having targeted ads popping up based on their searches,” said Justin Antonipillai , founder and CEO of WireWheel , a data privacy management software company. “We’ve But from a privacy perspective, Google’s move may provide consumers with greater control over their data.

Privacy 96

Privacy Google Advertising Advertising 96

Contently - Strategy

FEBRUARY 8, 2022

privacy is moving to the forefront of ad targeting,” he adds. In 2018, a Harvard Business Review report asked how targeted ads can be most effective in an age of increased customer awareness. In truth, it’s more a case of choosing the right technology platforms to fight the industry’s many pitfalls.

Advertising 118

Advertising Advertising Privacy Apparel 118

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. 16: Ted Seward. Greg Galant | Muck Rack.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

Deirdre Breakenridge

JUNE 27, 2018

While the Facebook data breaches continue to grab headlines, technology plays a big and valuable role in these changing times for marketers. Throughout its history, digital technology has always been a catalyst for companies to reach their customers. Pay attention to ethics. It allows businesses to scale personalized interactions.

Marketing 164

Marketing Ethics Local Technology 164

PR 20/20

NOVEMBER 29, 2018

But, at the most basic level, it’s just smarter marketing technology. Therefore, you should think about it the same way you would every other marketing technology investment. And you can’t just go buy a single AI platform to replace all your existing technology. Become an informed buyer of AI-powered technology.

Marketing 47

Marketing Technology Training Privacy 47

Sword and the Script

DECEMBER 11, 2018

Brands have already come forth in 2018 wearing a political armband, and this creates complexity in marketing and public relations strategy. Calls for GDPR style American laws to codify privacy as a human right will increase, culminating in American laws in 2020. 21) Consolidation of marketing automation technologies. “We

Social Media 91

Social Media Marketing Media Creativity 91