article thumbnail

5 Trends Shaping Tech PR In 2018

ImPRessions - Crenshaw Communications

Now we explore some 2018 trends and issues that continue to affect the tech PR sector. Privacy regulations. The GDPR privacy rule officially blazed into our lives in May. And it won’t be the last data protection or privacy regulation we’ll see. 5 tech PR trends. Some thought it wouldn’t affect U.S.

Trends 157
article thumbnail

Tech Trends Media Didn’t Care About In 2018

ImPRessions - Crenshaw Communications

With that in mind, here are a few of the most notable tech trends that went away or simply became less important in 2018, based on story volume or media interest. IoT didn’t go away in 2018. Also, as the IoT category has matured, security and privacy have become key concerns. Internet of Things. That alone made them coverable.

Trends 186
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Privacy isn’t necessarily a good thing

Stephen Waddington

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Whatever your view of personal privacy it’s hard to argue that this is a good thing.

Privacy 72
article thumbnail

European GDPR in review: How it impacts B2B marketing and sales

Agility PR Solutions

This article addresses the impact of the European General Data Protection Regulation (GDPR) legislation on B2B marketing and sales, after it became enforceable in mid-2018. The European GDPR was developed in recognition of the need for more stringent regulations to protect the data security and privacy of citizens.

B2B 148
article thumbnail

Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission. It’s valuable currency for advertisers when it comes to targeting.

Privacy 182
article thumbnail

Campaign Recap: Advertising Week 2018

5W PR

This has provided massive opportunities for data and measurement at scale, but has also brought privacy and regulation to the forefront. When GDPR regulations (data protection law across 28 EU countries) came into effect in back in May 2018, it sent the advertising world into a frenzy. Transparency Post GDPR.

article thumbnail

13 media, marketing and PR insights from Mary Meeker’s Internet Trends 2018 report

Stephen Waddington

Mary Meeker, an analyst turned venture capitalist at Kleiner Perkins Caufield Byers (KPCB), has published her annual Internet Trends report for 2018. Internet Trends Report 2018 from Kleiner Perkins Caufield & Byers I’ve worked my way through the 300 page report this weekend. It plans to hire 10,000 moderators in 2018.

Report 92