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Ethical Standards in the Public Relations Industry

Burrelles Fresh Ideas

Anything less is not public relations; it’s propaganda. Sure, every profession has bad actors; however, ethical behavior is inherently required in the practice of public relations. By the nature of the profession, PR pros are morally bound to act ethically. First-rate PR is always solidly rooted in fact.

Ethics 110
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#PR Expanded Guest Post: Ethical Awareness … It’s Never Too Early

Deirdre Breakenridge

I know that ethics is “taught” in various forms in most colleges and universities, but I have serious concerns as to whether or not the “real world” is included in the process. But how much “this is why ethical behavior is crucial to the success of your client or employer” reality is included, I’m not sure. on various occasions.

Ethics 314
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AI ethics responsibility shifts from tech silos to broader executive champions in the C-suite

Agility PR Solutions

When asked which function is primarily accountable for AI ethics in a new survey from IBM’s Institute for Business Value (IBV), 80 percent of respondents pointed to a non-technical executive, such as a CEO, as the primary “champion” for AI ethics, a sharp uptick from 15 percent in 2018—revealing a radical shift in the roles […].

Ethics 212
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Humans still needed in AI-assisted public relations

Wadds Inc.

The public relations profession will continue to need human skills such as emotional intelligence, ethical reasoning and strategic judgement that technology cannot replicate. The public relations profession is slowly adopting artificial intelligence (AI) tools which have the potential to work smarter and more effectively.

Publicity 126
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What Lies Ahead for Public Relations in 2018?

PRSay

In 2018, discussions about the future for PR and communications pros will likely include the topic of robots. Tools to measure and evaluate public relations might continue their march away from simplistic and output-based methods toward more valuable outcome-based measures. the blink-and-you-miss-it nature of Snapchat). Wright, Ph.D.,

Publicity 167
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When Passion Meets Ethics

PRSay

This pretty much frames most ethical dilemmas, doesn’t it? Even in non-crisis PR situations, “now” reflects a time well before something reaches the public eye. Doing the right thing gets at the very essence of good public relations. What we choose to do or don’t do today usually involves an irreversible course tomorrow.

Ethics 138
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#measurePR Recap (September 2018): Ethics of PR Measurement

Waxing UnLyrical

Ali, APR, has a 15+ year career in communications and marketing, and is adjunct faculty in Georgetown University’s Corporate Communication and Public Relations program. As September is Ethics Month at PRSA, the discussion revolved around the topic of ethics in PR Measurement. Kirk Hazlett, APR (@KirkHazlett) September 13, 2018.

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