Stephen Waddington

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion in 2016 (Public Relations and Communications Association, 2016).

Publicity 167

Publicity Ethics Training Education 167

Sword and the Script

AUGUST 29, 2017

Marketing may be underestimating the impact of thought leadership on sales, according to a comprehensive study published in June 2017 by Edelman and LinkedIn. The study concluded thought leadership “attracts invitations to bid (RFPs), earns buyer preference by building trust, directly contributes to wins, and can even impact pricing.”.

Leadership 66

Leadership B2B Study Marketing 66

ImPRessions - Crenshaw Communications

DECEMBER 29, 2017

Yet in 2017 we’ve seen the growth of specific trends that might reasonably be expected to continue through next year. Nor has PR embedded itself into academic community and its thought leadership and alumni networks. What can PR professionals expect in 2018? Here are some we’ve noticed. Brand advocacy will grow.

Trends 185

Trends Storytelling Corporate Leadership 185

Stern + Associates

OCTOBER 17, 2023

Principal Investigator at the Narang Lab at UCLA who was named an MIT Tech Review Top Innovator and to the Forbes 2017 “30 Under 30” list, Narang leads an interdisciplinary group that connects different branches of the physical sciences to uncover groundbreaking discoveries that will fundamentally alter the future of technology.

Technology 120

Technology System Government Groups 120

Sword and the Script

JANUARY 10, 2017

The company published its findings in an impressive 60-page report called the 2017 State of the Blogging Industry. This makes sense to me since WordPress is surrounded by a community of developers that created plugins that assist with design, organization, and content distribution – for search and social.

Survey 60

Survey Blogging Corporate Analytics 60

Wadds Inc.

JULY 6, 2022

There’s little to distinguish it from the career path into hairdressing or estate agency. The European Communication Monitor reported in 2017 that four out of five public relations departments are failing to operate at their potential. billion in 2016 (Public Relations and Communications Association, 2016).

Publicity 72

Publicity Ethics Training Education 72

PRSay

AUGUST 29, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. We know that companies with women and minorities in leadership fare better than organizations that do not have them. Jane Dvorak, APR, Fellow PRSA, is the 2017 PRSA National Chair.

Leadership 127

Leadership Local Data Industry 127

PRSay

AUGUST 31, 2017

In August, PRSA is celebrating Diversity Month by focusing on the diverse communities, people and practices that comprise public relations. Diversity of thought in inclusive environments brings value to organizations ranging from publicly traded conglomerates to nonprofit agencies.

Nonprofit 102

Nonprofit Employee Leadership Crisis Communications 102

Communications Conversations

MARCH 29, 2019

In the span of five years, Tess has excelled in marketing, communications, production, and business development roles in agencies, on the client side, and with non-profits. To top it off, Tess has been selected a Fellow through two distinctive leadership programs — as a RISE Fellow in the New Sector Alliance and as a Josie R.

Social Media 128

Social Media Agriculture Marketing Media 128

Solo PR Pro

MAY 11, 2017

On the second Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). What is the most pressing issue facing independent practitioners today?

Leadership 40

Leadership Study Community Trends 40

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

PRSay

DECEMBER 21, 2017

Monita rose in health-care communications and became vice chair and worldwide director of strategic planning at Manning Selvage & Lee (now MSL, a division of Publicis), one of the world’s largest agencies. Marilyn is integrated-communication coordinator at Eskenazi Health , a major Indianapolis hospital.

Publicity 150

Publicity Radio Technology Sports 150

Solo PR Pro

MAY 25, 2017

On the fourth Wednesday in May, we held one of our traditional Q&A chats, where top independent communication professionals shared thought leadership, tips and advice in response to questions submitted by the community ( learn how to join us here ). Please note that the transcript is in reverse chronological order.

Leadership 40

Leadership Community Tools Agency 40

Reputation Us

APRIL 17, 2019

Boggs was also a broadcast buyer for the national advertising agency Hal Riney & Partners. Jennifer Holzapfel-Hanson is a marketing communications writer and editor with more than 20 years of experience working across a variety of industries, with a core background in financial services. Jennifer Holzapfel-Hanson. Content Manager.

Nonprofit 68

Nonprofit Banking Financial Crisis Communications 68

Sword and the Script

JANUARY 17, 2017

The company has swapped out leadership, it’s bleeding talent (and institutional knowledge) and the CEO has asked the community for improvement suggestions. — Frank Strong (@Frank_Strong) January 10, 2017. Highlights from the State of Blogging in 2017 Survey. Is your PR agency bring creative ideas to the table?

Twitter 60

Twitter Marketing Study Tools 60

Sword and the Script

DECEMBER 21, 2021

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Now more than ever, brands are understanding the importance of building trust and being transparent with their audiences, not to mention the value of clear communication.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Communications Conversations

DECEMBER 19, 2017

But, here we are in 2017 and both are healthy and strong (one of her sons had a heart transplant last year and is doing great!). All too often in the agency world, operations leaders are seen as an impediment to creativity and innovation. Let’s stop giving them “the mom” job in the agency. From: Nathan Eide.

Agency 68

Agency Creativity Leadership Industry 68

Deirdre Breakenridge

NOVEMBER 23, 2016

She was asking me about different careers in PR … what type of PR would suit her best and whether she should pursue agency or in-house communications work. Maybe, you’ll choose to review one or two books and / or discuss a few research studies in your social media communities. The Shout-Out.

Skype 150

Skype Industry Storytelling Interviews 150

Karen Freberg

NOVEMBER 1, 2017

This was a conversation I had back in late 2016, and it continued on for 2017. It’s going to be a learning community where we will operate like a dynamic, energetic, and strategic agency that has skills, creative abilities, and innovative approaches for education and thought leadership for each task, client, and activity we have.

Social Media 40

Social Media Media Exercises Education 40

PR 20/20

OCTOBER 10, 2019

Brands will need to become more human with greater resources dedicated to listening, relationship building, ethics, empathy, creativity, culture and community. Event Sponsors and Attendees: To take the community to the next level, we launched a global event in 2019: the Marketing AI Conference —or MAICON for short.

Case Study 42

Case Study Storytelling Study Engineering 42

PR 20/20

NOVEMBER 30, 2022

Publishing regular content on a blog platform is great for SEO, thought leadership, and establishing internal subject matter experts. Or use these events to drive media relations and community conversation. If you were called upon by leadership to prove marketing ROI (MROI) and tie performance back to spend, could you do it?

Marketing 52

Marketing Technology Internal International 52

Karen Freberg

JUNE 24, 2019

It was this trip back in 2017 that sparked the idea of creating and launching an Educators Summit at Cannes Lions. Others promoted this broadly, but certain opportunities were only available if you were friends with key leadership members of the organizing group. I had only attended Cannes Lions once before, and it was amazing.

Education 64

Education Creativity Pinterest Facebook 64

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

These are human (beings) who are dying, members of our community who are dying in senseless tragedies and we can do something about that.”. Here’s a bit more perspective on that truth: in 2017, 39,773 Americans were killed by gun violence. 1,637 children were killed by guns in 2016.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Sword and the Script

DECEMBER 20, 2022

There are so many thoughtful contributions – from people working on both the in-house and agency sides. And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Strengthening community-building and connections.

Marketing 192

Marketing Content Marketing Data Social Media 192

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Weather events are increasing in severity, and average temperatures and weather conditions are causing additional problems for energy grids. It’s not just hurricanes presenting problems.

Healthcare 40

Healthcare Insurance Insurance Energy 40

Cision

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 245

Sports Agency Industry Creativity 245

Sword and the Script

DECEMBER 26, 2023

This year, we saw in-house teams get downsized and agency budgets get reduced. High demand for experienced communicators “Corporate communications professionals will continue to advance into top organizational leadership roles as their unrivaled combination of business strategy and stakeholder insight continues to become more essential.

Writing 194

Writing Communications Marketing B2B 194

ZudePR

MARCH 22, 2018

This too is well worth a read (mine’s not an industry how-to book but the principles hold): The Ultimate Thought Leadership: How To Write an Industry ‘How-to’ Book. #3 September 2016 saw progress halted and by July 2017 it was in danger of dying a withering death. As this article went to press a new post popped into my inbox.

Writing 83

Writing Google Blogging Exercises 83

Beyond PR

JUNE 1, 2017

This can be found from the smallest agencies to the largest corporations. KD: The most memorable milestone in my career was taking a leap of faith and starting my own agency, Powerhouse Communications. The traditional agency model is failing.

Sports 81

Sports Agency Industry Creativity 81

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Wise content marketers can consider participating or even creating a Google+ Community.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Journalistics

MARCH 18, 2016

I also think you should never allow agencies to register accounts on your behalf.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. 22. “One use of social media is to help you calm down senior leadership.

Social Media 45

Social Media Media Storytelling Local 45

ImPRessions - Crenshaw Communications

MAY 10, 2018

A strong corporate communications officer monitors his organization’s reputation by analyzing what’s coming in — customer attitudes, social content, media coverage, and more. How is a business viewed in the community? The post 5 PR Myths Debunked appeared first on Crenshaw Communications.

Corporate 136

Corporate Reputation Pitching Trends 136

Journalistics

MARCH 18, 2016

I also think you should never allow agencies to register accounts on your behalf.” With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. 22. “One use of social media is to help you calm down senior leadership.

Social Media 40

Social Media Media Storytelling Local 40

Stephen Waddington

NOVEMBER 19, 2017

It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Finally, there’s a growing community of practice between academics, teachers and practitioners, around issues such as diversity, gender and fake news. 10 Communities as media. Action: Participate in an online community.

Publicity 164

Publicity Ethics Data Community 164

Cision

APRIL 5, 2017

Reported by Wendy Glavin, CEO & Founder, Wendy Glavin Agency and powered by CommPRO. Breaking Down the State of the Media in 2017,” was a fascinating and discouraging examination of the lack of trust in the media. Chris Lynch: We’re often asked how the PR community is doing? It’s fun but it’s advertising. We must get this.

Report 225

Report Media Advertising Advertising 225