Sword and the Script

SEPTEMBER 19, 2017

In my travels around the web in those days, one of the legal marketers I’d consistently run into was Larry Bodine. He started his web and marketing consulting business in 2000 after working 9 years as the marketing director at Sidley Austin , LLP in Chicago. See Review Marketing Becomes Top Priority for 2017 ). – SEO.

Marketing 62

Marketing SEO Pharmaceuticals Google 62

Communications Conversations

DECEMBER 19, 2017

I thought I’d start by taking ideas directly from the #HeForShe web site, as they have a list of potential topics and conversation starters. But, here we are in 2017 and both are healthy and strong (one of her sons had a heart transplant last year and is doing great!). So, here goes! Natalie had twin boys some 14+ years ago.

Agency 68

Agency Creativity Leadership Industry 68

Cision

APRIL 27, 2017

Communicators need to learn a new language: One of the biggest themes was addressing the elephant in the room: earned media (PR/communications/media relations) budgets do not get as much money allocated to them as owned media or paid media (internal content or advertising) do – despite the fact consumers trust earned media the most.

Data 264

Data Leadership Tools Advertising 264

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. A reset on advertising spend.

Marketing 190

Marketing Content Marketing Data Social Media 190

Sword and the Script

DECEMBER 26, 2023

Traditional journalists and publishers still chafe at such practices, but as the economics of publishing become ever more challenging, particularly for niche industry trade publications, editors will increasingly turn to this practice in order to attract advertisers and pay the bills.” ~ Tom Pick , Digital Marketing Consultant, Webbiquity LLC 12.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

OCTOBER 31, 2017

In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. If you look at your web analytics, chances are most businesses, many of those visitors are new rather than returning. Tips for inviting raised hands: Advertising on your own platform. Internal links. Reporting on data.

Engineering 62

Engineering Content Marketing Marketing Analytics 62

Maxim Behar

JANUARY 24, 2022

For a couple of years, we have been observing a very dynamic and fast merging of the three main elements of the public communications business – advertising, public relations, and digital. His first graduation was from Prague University on International Economic Relations. in Global Public Relations Changes at Sofia University.

Ethics 52

Ethics Creativity Leadership Crisis Management 52

Cision

APRIL 18, 2016

E-Commerce/Advertising Improvements – Changes that give businesses opportunities to spend more money on Facebook as an advertising and eCommerce platform. ” Implementation of this appears to be operating system specific, available using iOS , Android , and mobile/desktop web. Instant Articles Open to All.

Facebook 0

Facebook Mobile Analytics Advertising 0

Shift Communications

OCTOBER 14, 2016

executive predictions on what 2017 will bring, and the often-dreaded End of Year reporting exercise. To combat issues with sentiment and inaccurate data, SHIFT recommends tracking metrics in five key areas of your business – search, social media, paid advertising, owned content and earned media.

Measurement 60

Measurement How To Trade Shows Analytics 60

Sword and the Script

APRIL 27, 2019

2017: 3 PR Takeaways from the (2017) State of the Media Report by Cision. 77% said social media influencers; 67% said internal employees and spokespeople; 65% said journalists; 59% said bloggers; 53% said customers; 53% said external experts; and said 30% celebrities. 2% said “personal safety and security issues.”.

Survey 93

Survey Journalism Study Pitching 93

MaccaPR

DECEMBER 19, 2016

In 2017, let's all agree to maximize the ROI of our writing efforts by focusing equal efforts on distribution. Landing Page - Maximize the web visibility of your content with a dedicated landing page. Resources Library - Amp up your web devotion to content marketing. It's ready for primetime!

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Bianchi Biz Blog

MAY 17, 2021

This was at the Cummins event in 2016 when they introduced the X15 engine, which had extensive internal changes in order to reduce its fuel consumption. I have a son who does computer graphics and puts advertisements and commercials together and has photographed stars like Jude Law and Kelsey Grammar for the Tony Awards.

Meeting 65

Meeting Automotive Engineering Media 65

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. PR manager shows organizations how to leverage web networks for business development purposes. In this case, PR manager plans and runs advertising campaigns.

Infographics 63

Infographics Corporate Policies Reputation 63

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. Based on funding velocity through August 2017, these companies alone would be forecasted to take in more than $450 million in funding this year. Draft social media updates.

Marketing 53

Marketing Software eBook Technology 53

Sword and the Script

DECEMBER 24, 2019

Read more: Would you Run Your Internal Data Through this Media Monitoring AI? Advertising is a distant third. Web traffic originating from media coverage outperforms other sources. Web traffic originating from media coverage outperforms other sources. Here are the top ten: Web traffic / web analytics: 73%.

Marketing 78

Marketing Publicity Survey Study 78

Cision

MAY 29, 2017

Fast forward to 2017, the search engines have become even smarter. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. Moreover, about 20 percent millennials are no longer using their desktop to access the Web.

How To 129

How To Content Marketing Engineering Advertising 129

Sword and the Script

FEBRUARY 4, 2020

The free anti-virus company Avast suddenly shut down Jumpshot, a company that aggregated and sold anonymized web data to marketers. The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. How did it work?

Software 103

Software Analysis Data Tools 103

Beyond PR

MAY 30, 2017

Fast forward to 2017, the search engines have become even smarter. The next question is how can brands, publishers and advertisers benefit from content discovery? How Content Discovery Helps Brands, Publishers and Advertisers. Moreover, about 20 percent millennials are no longer using their desktop to access the Web. .

How To 40

How To Engineering Content Marketing Advertising 40

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. I’ve also published a blog of key international events in the public relations calendar as part of the project.

Publicity 164

Publicity Ethics Data Community 164

HMA Public Relations

DECEMBER 29, 2017

So, my first prediction is, I think in 2017, we started to see, you know, Chinese manufacturers and sellers come on to Amazon in a somewhat meaningful way. That was on 2016 maybe, you saw a little bit of that, and in 2017, you started seeing them actually come on. Bill : And disclaimer, I’m not trading any of this. And I agree.

Retail 49

Retail Facebook Real Estate Google 49