Cision

OCTOBER 10, 2017

Let’s examine three ways of distributing content and how to get them up to date. Press Release Distribution. It’s necessary to take a much more proactive approach to ensure your content gets seen by people who care about what you have to say. . Distributing your press releases to the right people is just the tip of the iceberg.

Strategy 251

Strategy Case Study Instagram Print 251

Shift Communications

DECEMBER 4, 2017

As we wind down 2017, our gaze inevitably turns to the horizon. In this series, we’ll examine some of the major trends we see ahead and how PR practitioners of all stripes should prepare. Press Releases Continue Their Slow Demise. The venerable press release continues its decline into irrelevancy. The Big Picture.

Trends 161

Trends Publicity SEO Advertising 161

PRSay

JUNE 9, 2021

Publicis Health acted solely as an advertising agency. Our role was limited to implementing Purdue’s advertising plan and buying media space. Did [Publicis Health] have an ethical duty to refrain from promoting a dangerous and addictive drug by ‘humanizing opioids, creating vignettes about typical patients?’” Custin said.

Crisis 164

Crisis Ethics Publicity Marketing 164

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 22, 2016

Before we start making New Year’s resolutions for 2017, let’s first celebrate the things we’re grateful for, especially in the amazing digital marketing world we currently live in. Today’s customers are actively telling their social circle about brands they love, which makes our work easier. We’re No Longer Reaching in the Dark.

Marketing 120

Marketing Analytics Television Tools 120

Deirdre Breakenridge

DECEMBER 12, 2017

Wanting to learn more about industry trends in marketing, public relations, and social media, I searched for influencers, editors, thought leaders, and publications. As of third quarter 2017, Twitter averaged 330 million monthly active users, which means a lot of content. I was hooked. Using Twitter makes me smarter.

Twitter 208

Twitter Software Retail Agency 208

ImPRessions - Crenshaw Communications

MAY 10, 2018

Alas, PR’s greatest fictional ambassador – and its smartest portrayal – was probably the president’s press secretary C.J. ” Some think PR is all about getting the word out. PR is about schmoozing. Cregg from The West Wing. After all, “public relations” is a nebulous term, and it’s very reductive.

Corporate 136

Corporate Reputation Pitching Trends 136

Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brands and PR teams that know how to leverage affiliate networks will be a step ahead. Luciana Lima , PR and Press Coordinador, Palavra Comunicação | Reserva Paulista .

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

JUNE 19, 2017

According to the 2017 Edelman Trust Barometer , at 65 percent consumer trust lies with academics, analysts, journalists, and other experts — only second to friends and family. In fact, 88 percent of consumers say direct advertisements have little or no influence on their actual purchasing decision (Forrester).

Strategy 158

Strategy Marketing Media Consumer 158

Sword and the Script

DECEMBER 31, 2016

1) 3 Strategic Ways to use Press Releases for Meaningful Influence. Think press releases are dead? Salaries say a lot about how a business values communications. Even if you pay for advertising space or promotion, business communications today is a loop. It’s not about price, but value. Happy New Year!

Blogging 110

Blogging Content Marketing B2B Social Media 110

Cision

NOVEMBER 3, 2016

Of course, PR professionals have long been trained to be mindful of the consequences of unintended recipients of critical information, and they know how to counsel clients not to engage in the worn out ‘off the record’ argument. In sum: if you do not wish to see it published in the press, do not say it. That’s media training 101.

Social Media 120

Social Media Media Reputation Training 120

Beyond PR

APRIL 26, 2017

Cision’s annual survey of more than 1,550 North American journalists and influencers reveals key findings on how journalists use news releases and multimedia to tell better stories. RISING 2017 MEDIA TRENDS. Journalists cited press releases and story leads as their #1 most valuable PR resource. About Nick Bell.

Infographics 72

Infographics Brand Branding Video 72

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. These won’t be used for major bylines, important press releases, and other critical missives where every word counts. AI-written content adds more noise. “PR

Marketing 196

Marketing Content Marketing Data Social Media 196

Sword and the Script

NOVEMBER 11, 2017

The assumption is that sales and marketing have agreed on a definition of a lead, how to prioritize and route leads, and there’s a plan for nurturing those that are interested but non-committal. The complete report, which was conducted by Bizible , is available with registration: 2017 State of Pipeline Marketing Report.

Study 65

Study Marketing B2B Apparel 65

Maxim Behar

JANUARY 3, 2021

Maxim Behar shares his experience as an author and interesting facts about his best-selling books for Ramona Portelli's Maltese online media in section Author Interviews. This time I did not find the good one, I just found the best – Allworth Press and also, they found the best distributor in the world – Simon & Schuster.

Local 52

Local Writing Social Media Interviews 52

Beyond PR

DECEMBER 5, 2017

Ah, the “boring press release” — we’ve all read them, and most of us are guilty of writing one. I mean, yes, hiring a new chief operating officer is newsworthy, and it warrants a press release. According to HubSpot’s 2017 State of Inbound, the top challenge marketing faces is generating more traffic and leads. Blog Posts.

Infographics 72

Infographics Case Study Video Survey 72

PR Conversations

JULY 5, 2017

The 2017 European Communications Monitor report has been published recently detailing challenges facing strategic communicators in 50 countries. For instance, many people believe PR is only about socializing, being “likable” and wearing nice clothes. In this case, PR manager plans and runs advertising campaigns. Copywriting.

Infographics 63

Infographics Corporate Policies Reputation 63

Maxim Behar

MAY 28, 2023

However, the most important thing is to be able to feel the changes around you and think - even for five minutes a day - about how they impact your life. It's hard for me to talk about the book, I think the readers are the ones who can appreciate it best. And so, I strive as much as I can to become better and better.

Education 52

Education Meeting Course Creativity 52

Sword and the Script

OCTOBER 31, 2017

In fact, some 80% of respondents say they are doing content marketing according to 2017 survey data. Yet I worry about some of the efforts I’ve seen or heard about. You can also think about these in stages of content marketing maturity, though I’d caution, you never done with any given stage. Reporting on data.

Engineering 63

Engineering Content Marketing Marketing Analytics 63

Sword and the Script

AUGUST 6, 2019

For reference, I’m tracking 27 different vendors and if you work a vendor, this page has everything you need to know about how to get tracked, how this works, and how to get in touch to share news and views. OnePitch is a new startup in PR tech that has been running a free beta program since September 2017.

Marketing 64

Marketing Pitching Corporate Tools 64

Communications Conversations

DECEMBER 19, 2017

A few weeks ago, I made a pledge to support #HeForShe and my female colleagues by blogging about ideas relevant to this issue on a monthly basis. But, I have to talk about one person I admire. But, here we are in 2017 and both are healthy and strong (one of her sons had a heart transplant last year and is doing great!).

Agency 68

Agency Creativity Leadership Industry 68

Sword and the Script

JANUARY 1, 2019

This blog published about 60 new posts in 2018. While some years have seen more, and some years have seen less, that’s about on par with the average over the last few years. This was flat with the $91,000 median originally reported in 2017 and the $92,125 originally reported in 2016. Native ads are not content marketing.

Content Marketing 60

Content Marketing Survey B2B Google 60

Sword and the Script

DECEMBER 13, 2016

Data from BrightTALK , another webinar platform provider, puts the registrant-to-attendee conversion rate about one-third. In my experience, the webinar organizers in marketing tend to be focused on logistics and immediate marketing goals and simply don’t have the bandwidth to think about anything else. Use this sparingly.

B2B 60

B2B Infographics Interviews eBook 60