Sword and the Script

FEBRUARY 15, 2020

43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. Just 12% are optimizing their content for voice search, even though Google reported in 2016 that 20% of searches are made by a voice interface. Content production to grow 25%. “58% KPIs and past performance. Hey, Google!

Study 78

Study Marketing Brand Branding 78

Sword and the Script

NOVEMBER 22, 2016

For example, a survey of 342 B2B marketers – the State of B2B Social Media Marketing 2016 (reg. For example, I once worked for a company that promoted a webinar in native advertising. In aggregate, the entire campaign produced one of the highest webinar registration counts that business had ever seen. I put $100.00

B2B 60

B2B Facebook Marketing Social Media 60

Sword and the Script

JULY 19, 2016

That’s according to a recent survey published by Ascend2 titled 2016 State of Content Marketing Survey Summary Report. The study found the vast majority of the 219 respondents to the June 2016 survey were fairly upbeat on content marketing effectiveness. Marketers are reporting better results stemming from content marketing.

Survey 60

Survey Content Marketing Marketing B2B 60

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Host free webinars or workshops on a topic related to your industry. With consistent growth, even small numbers can become substantial over time. Grand Central Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Beyond PR

JUNE 21, 2016

As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value. The Fast and The Focused. “Your video consumers are moving fast,” says Larry.

Content Marketing 73

Content Marketing Video Trends Marketing 73

ZudePR

JULY 20, 2016

I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. But the thing is, in 2016, geography shouldn’t limit you. 2016 Goals,” it says. And maybe that’s the same for you in your work? Or so the thought process goes. I have eight goals.

Digital PR 60

Digital PR SEO Small Business Blogging 60

Deirdre Breakenridge

MARCH 23, 2016

Measurement. If you’re interested in learning more about Romancing the C-Suite, you can check out the CommPRO free webinar on April 6, 2016 at 1:00 p.m. Earned (publications like The New York Times). Newswires (press releases). Owned (company blogs). Text (long or short form). Video (amateur or professional). Benchmarking.

Communications 150

Communications How To Analytics Public Affairs 150

Cision

DECEMBER 8, 2015

If you want more, she ’ s hosting a Cision webinar, “ From A to Z: Blogging and Content for PR ,” today at 2 p.m. But I’ve never strayed from my mantra that you can measure the types of things that we do and I work really, really hard to prove it. Q: What will be the biggest change we see in 2016? It said, “ Yes.

Content Marketing 120

Content Marketing Analytics Blogging Education 120

Sword and the Script

DECEMBER 22, 2020

The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ).

Survey 174

Survey Marketing B2B Study 174

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Media struggle for income gives rise to desperate measures.”.

Marketing 99

Marketing Content Marketing Advertising Advertising 99

Cision

JUNE 20, 2016

At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? Measure, analyze, send and repeat. Cision’s State of the Media 2016 Report found that 92 percent of journalists said that their companies were already mobile-ready. Use your findings and send different messages to different audiences.

Mobile 159

Mobile Public Affairs Infographics Government 159

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. Also see: One Bold Content Marketing Prediction for 2016.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Cision

AUGUST 26, 2015

Watch her on-demand webinar today! 11 Digital Marketing & PR Events to Help You Succeed in 2016 [link] — Lee Odden (@leeodden) August 19, 2015. Social Media Measurement 101 for Small Business [link] via @divahound | One to read! Watch Gary’s free on-demand webinar today! John Haydon – @johnhaydon.

Social Media 120

Social Media Twitter Media Nonprofit 120

Sword and the Script

FEBRUARY 21, 2017

It’s required for successful and measurable outbound efforts, and it’s generated from inbound efforts. If you don’t measure you can’t improve, strategize, or produce reports of substance. In 2016 account-based marketing (ABM) was a widely-publicized solution for marketing and sales alignment as well as positive ROI.

Marketing 64

Marketing System Data Tools 64

Sword and the Script

OCTOBER 6, 2015

That’s my sense after reading the new B2B Content Marketing 2016 Benchmarks, Budgets and Trends – North America report. In terms of effectiveness, the top five tactics included in-person events (75%), webinars (66%), case studies (65%), white papers (63%) and videos (62%). Content Marketing Goals and Measures. by Frank Strong.

Content Marketing 60

Content Marketing Survey B2B Marketing 60

Sword and the Script

OCTOBER 1, 2019

The Agility platform was originally part of PR Newswire but was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016. Notified (monitoring and measurement).”. (NASDAQ: INOD ). The company’s product page has some additional product descriptions and visuals.

Pitching 61

Pitching Analysis Report Video 61

PR 20/20

MARCH 30, 2016

Check out more information about PR 20/20’s Marketing Growth Hackathon model in this blog post or this free webinar. Sometimes, we just need a little inspiration to prove measurable success. How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016. 15 Free Infographic Templates in PowerPoint.

Resources 40

Resources Marketing Pinterest eBook 40

Sword and the Script

APRIL 13, 2019

Similarly, we also are responsible for helping the CMO carry it out – to execute that strategy, iterate, measure and improve. Statistics that stood out: With the exception of B2B product companies (7%), marketing budget growth slowed to 5% where it’s been ruining at 6% or better since August of 2016.

Study 113

Study Survey Infographics B2B 113

Cision

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Webinars are one of the most engaging, personable types of content. Cision helps to solve this multi-faceted problem.

Infographics 235

Infographics Case Study Content Marketing Video 235

Contently - Strategy

JANUARY 2, 2019

At the state of content marketing webinar I co-hosted last month, attendees submitted 50 questions, which means we either did something terribly right or terribly wrong. Set goals and KPIs and measurement framework. It started far too early (9 am) for me, so it’s possible I hallucinated the whole thing. Conduct a gap analysis.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Beyond PR

DECEMBER 5, 2017

Implementing an A/B segmentation to strategically distribute blog content over the wire, PhRMA was able definitively to measure the impact Cision Distribution by PR Newswire had on driving traffic to their blog. Webinars are one of the most engaging, personable types of content. Cision helps to solve this multi-faceted problem.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 2, 2017

Content Marketing Institute – Joe Pulizzi, the Godfather of content marketing, generates a freakishly vast amount of podcasts, e-books, white papers and webinars on his discipline. Other top posts: “ Think Like a Performance Marketer: 8 Tops to Better Measure and Optimize Your Content ”. Content and Inbound Marketing Blogs.

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Make your team members track everything that matters within your marketing department – blog views, cost per lead, conversion rates at every stage, webinar attendance rate, paid search efficiency… and report their own KPIs up to you. Marketing predictions. Test, test, test.

Marketing 167

Marketing Employee Content Marketing Training 167