2016 Measurement Technology Webinar 
The Stalwart Blog
NOVEMBER 6, 2015
If you’re a professional in the PR or Marketing industry, you’re likely in the planning stages for 2016. Did you know technology reporter Shira Ovide left the Wall Street Journal and is now at Bloomberg Business’ Gadfly? For example, do you want to learn more about Periscope and incorporate it into campaigns in 2016?
Sword and the Script
FEBRUARY 15, 2020
43% of respondents said growing brand awareness was their top concern; measurement followed next at a distant 24%. 21% of respondents cited a skills gap as the top barrier to using technology in marketing. This was followed by marketing operations and technology (71%) and creative (38%) in a distant third. Hey, Google!
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Beyond PR
JUNE 21, 2016
As we head into the second half of 2016, video’s role in PR and marketing continues to heat up. Across paid, earned, social, and owned channels, it’s not only becoming easier to distribute video, but also measure and prove its value. The Fast and The Focused. “Your video consumers are moving fast,” says Larry.
ZudePR
JULY 20, 2016
1: Make Technology Your Friend When you first set up as an independent PR consultant, you’re bombarded with an array of decisions. I think that was because I was doing the same races year-on-year, and starting to measure myself against others in my locale; a self-limiting pastime. 2016 Goals,” it says. I have eight goals.
Sword and the Script
DECEMBER 10, 2019
We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Craig Dekshenieks | Aderant. 10) A pullback on PPC.
Sword and the Script
DECEMBER 22, 2020
The survey found, “The top three areas live event budgets will be reallocated to are content creation (43%): hosted webinars (40%); and search marketing (33%).”. The top PR challenge facing communicators is measuring impact, proving value and demonstrating ROI, according to 50% of respondents. Source: PR Measurement ).
Cision
JUNE 20, 2016
You need to engage your audience using the right platforms, innovative technology and targeted communication. At their recent webinar, “ Are Your Grassroots Efforts Generating Enough Buzz? Measure, analyze, send and repeat. But if you can’t make your audience pay attention, how will you convince them to take action?
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