Sword and the Script

DECEMBER 22, 2020

Effect of thought leadership on reputation and sales. According to a study by Edelman, “48% of decision-makers spend an hour or more reading thought leadership content each week. In addition, “89% of decision-makers say thought leadership “can be effective in enhancing their perceptions of an organization.”

Survey 178

Survey Marketing B2B Study 178

Sword and the Script

DECEMBER 20, 2022

Internal comms takes center comms stage in hybrid work. With the new dynamics of hybrid work established worldwide, Public Relations – as a professional who builds and consolidates relationships – becomes an even more strategic professional regarding the internal audience. CISOs turn to comms pros for comms help.

Marketing 190

Marketing Content Marketing Data Social Media 190

PRSay

AUGUST 8, 2016

It might be a bit of an understatement to say that 2016 has been an interesting year – and we are only a bit more than halfway through. Volunteer and staff leadership teams are firing on all cylinders and the new regional reps are helping bring PRSA National even closer to our members. Diversity is a reality, not a policy.

Conference 60

Conference Leadership Meeting Internal 60

Sword and the Script

DECEMBER 26, 2023

Social media platforms Bluesky and Threads will continue to become attractive substitutions for X (formerly Twitter).” ~ Marc C. Clear and present AI “A renewed focus on and commitment to internal communications. Leaders have to care about and communicate with their internal team just as much as their external audiences.

Writing 194

Writing Communications Marketing B2B 194

Bianchi Biz Blog

MARCH 7, 2022

Vesna Brajkovic has been covering the transportation industry since 2016, including trucking, railroading, the automotive aftermarket and aviation. It was an internal struggle deciding because I felt my heart was in community stories. Feel free to follow me on Twitter and Instagram, and connect with me on LinkedIn.

Meeting 81

Meeting Automotive Media Transportation 81

PRSay

OCTOBER 28, 2020

Although Election Day is fast approaching, the lessons from 2016 have yet to sink in, said Nina Jankowicz during her General Session at PRSA’s ICON 2020 virtual conference today. And what about the response of the technology sector, most notably Facebook and Twitter?

Government 132

Government Conference Education Exercises 132

Critical Mention

JANUARY 3, 2019

In 2014, as I started to share my experiences on LinkedIn, Twitter, and my on Blog, I was recruited to speak at anti-bribery and compliance conferences. I would do so via a live satellite feed, providing insights, and sharing my experiences at international conferences from London to Shanghai. Most of this happened in the U.S.

Interviews 105

Interviews Ethics Government Internal 105

Business Wire

JANUARY 19, 2017

With over 50 years of industry leadership, Business Wire has established irrefutable trust from within the news market and has proven its thorough understanding of the needs of the digital age by creating a technologically sophisticated, patented distribution network. LONGEVITY One sure way to maintain visibility is to also ensure longevity.

Financial 164

Financial Video Consumer Data 164

Beyond PR

JANUARY 16, 2018

The platform now measures and analyzes content from Facebook, Instagram, Twitter and YouTube. Using Cision’s URL tracking, the retailer might notice that content posted directly from the Miami Dolphin’s Twitter handle performed better than coverage from popular sports networks.

Data 70

Data Retail How To Sports 70

Communications Conversations

MARCH 29, 2019

A North Minneapolis native, Tess excelled in her journalism program at Drake University, during which she presided over the Coalition of Black Students and interned in business development with The Integer Group and in marketing/group sales with Iowa Events Center.

Social Media 128

Social Media Agriculture Marketing Media 128

PRSay

AUGUST 1, 2016

In 2016, the Committee launched a revised version of the D&I Toolkit, which was presented to the chapters in late spring. The Committee also promotes awarding the PRSA Chapter Diversity Awards annually during the PRSA International Conference Diversity Mixer.

Resources 60

Resources Education Ethics Corporate 60

Sword and the Script

AUGUST 22, 2017

2) The 2016 PR Week salary survey indicated about one-fifth of PR pros have earned an MBA and the numbers are trending up. What do you think is the role of internal communications in this polarizing environment? . 5) You seem to do a lot of international work. I love working on international projects.

Internal 70

Internal International Interviews Trends 70

Communications Conversations

MAY 3, 2016

For this year’s list, I approached a number of profs via Twitter–easiest way for me to do it (big thanks to Karen Freberg for compiling a great list of PR profs on Twitter). Read through these descriptions–I’m glad I didn’t have to compete against these kids coming out of school!

Sports 0

Sports Leadership Internal International 0

Maxim Behar

SEPTEMBER 5, 2021

Well, I usually respond that in such case we couldn’t cooperate, because these days the communication between the brand and the audience happens exactly through Facebook, Instagram, LinkedIn, Twitter, TikTok, etc. Now the leadership is horizontal. What is the biggest trend right now? - How do you think PR agencies will change? -

Meeting 98

Meeting Advertising Advertising Agency 98

Contently - Strategy

MAY 20, 2019

All of this might make you want to use a meme like this one, which has become very popular on Twitter: Don’t just blindly create content about something for “awareness.” It’s okay if it’s not a core value in your marketing, as long as you’re practicing it internally.

Marketing 111

Marketing Guidelines Video Brand 111

PRSay

AUGUST 15, 2016

Domestic and international terrorism, in all its manifestations, can cause extreme anxiety, feelings of helplessness, and xenophobic and racial mistrust. PRSA leadership has made the decision to address these issues in order to provide our membership with ways to cope, and offer messages of understanding, and healing. Rochelle L.

Ethics 60

Ethics Leadership Resources Employee 60

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,

Insurance 45

Insurance Insurance Healthcare Communications 45

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Stage-managing communications to internal performers and audiences.

Employee 40

Employee Internal International Corporate 40

Scott Public Relations

AUGUST 27, 2019

Major current events, from the vote on Brexit to the American elections in 2016, seem driven by misinformation—but is this a realistic perception? Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. How is it that misinformation could spread so rapidly? Cailin O’Connor, Ph.D.,

Healthcare 40

Healthcare Insurance Insurance Communications 40

Beyond PR

MARCH 8, 2017

For example, during the International Home and Housewares show in 2016, they had a talk called “How Millennials Make Themselves at Home.” Follow Caterina at @VPOEventZone , our Twitter channel dedicated to the trade show industry.

Trade Shows 66

Trade Shows Product Launch How To Conference 66

Scott Public Relations

APRIL 2, 2020

According to a just released study by the Knight Foundation, more than 100 million Americans did not vote in the 2016 election, representing 43% of the eligible voting-age population. Why is this important? Those who are less inclined to vote include people of color, people who are poor—especially women—and young people. The post Homebound?

Insurance 71

Insurance Insurance Healthcare Technology 71

MaccaPR

DECEMBER 19, 2016

If you've produced a handful of content already, create a dedicated web space for your thought leadership pieces. Sales/Internal Champions - Make sure your entire sales department and other internal champions of your content know when it launches. Resources Library - Amp up your web devotion to content marketing.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Scott Public Relations

MAY 13, 2019

The NRA’s response to physicians’ concerns was to inform them via Twitter to “stay in their own lane.” 1,637 children were killed by guns in 2016. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. And, apparently, we are supposed to ignore the health consequences of gun violence.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

Scott Public Relations

MAY 13, 2019

The NRA’s response to physicians’ concerns was to inform them via Twitter to “stay in their own lane.” 1,637 children were killed by guns in 2016. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. And, apparently, we are supposed to ignore the health consequences of gun violence.

Healthcare 40

Healthcare Insurance Insurance Pinterest 40

PRSay

SEPTEMBER 2, 2016

Coming out of college I came across an opportunity as a communications intern at Tennis Canada. And all of the leadership positions that we’re taking. Mikolich is the Founder of npm | pr ( www.npmpr.com ) and the Public Relations Society of America (PRSA) Entertainment and Sports Section 2016 Chair.

Sports 68

Sports Education Construction Television 68

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. It’s not just hurricanes presenting problems. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Scott Public Relations

AUGUST 16, 2019

The duration of power outages nearly doubled in 2017 compared to 2016, and hurricanes including Maria and Florence disabled energy grids for months. Follow Scott Public Relations on LinkedIn , Twitter , Facebook , Pinterest , and Google+. It’s not just hurricanes presenting problems. Like what you’ve read?

Healthcare 40

Healthcare Insurance Insurance Energy 40

Flatiron Communications

NOVEMBER 28, 2018

Rather than come clean quickly with the facts as they knew them when they knew them, The Times alleges that Facebook’s leadership purposely misled the public (and its own board) in an effort to downplay the depth of the Russian breach of its global social influence platform. disregarded the core tenets of crisis PR.

Facebook 44

Facebook Public Affairs Crisis Crisis Management 44

PR Conversations

MAY 9, 2017

Next, it was internal communications, and I loved that area, too. When it comes to specific (international and national) organizations, the Red Cross and Médecins Sans Frontières‎ come to mind. It’s from a talk given by American General Mark Welsh where he says, “Leadership is a gift, given by those who follow.”. Speech writing.

Energy 53

Energy Measurement Internal International 53

Sword and the Script

DECEMBER 13, 2016

Jeff Perkins (@jeffperkins8) December 7, 2016. Whether your primary speaker is internal or external, carve out time for a 30-minute interview. For internal speakers, where a webinar is just one more additional duty, an interview like this can be a helpful creative exercise for them as they develop a presentation.

B2B 60

B2B Infographics Interviews eBook 60

Communications Conversations

AUGUST 31, 2018

I was most recently an anchor/reporter at WHO-TV in Des Moines, from 2005-2016. I also spend time each day responding to media inquiries, posting to our Life Time Newsroom Twitter and LinkedIn pages and monitoring media coverage of Life Time by compiling reports for our company leadership.

Media 112

Media Journalism Report Video 112

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. The root of the problem is always internal. She moderates monthly Twitter chat #PRprochat.​. Three – including the New Rules of Marketing and PR – are international bestsellers.

Writing 114

Writing Social Media SEO Blogging 114