Shift Communications

DECEMBER 11, 2015

PR and Marketing finds itself living “in interesting times.” It feels like the definition of integrated is moving to a business term vs. marketing one. It feels like the definition of integrated is moving to a business term vs. marketing one. Right now Apple owns the device, Google the browser and Facebook the app.

Marketing 60

Marketing Mobile Pinterest Analysis 60

Shift Communications

DECEMBER 28, 2016

Our top posts from the second quarter of 2016 focused on PR and marketing technology skills, Facebook branded content, and measuring influencer performance. Let’s take a look: PR and the Marketing Technology Skills Gap. So how does the PR and Marketing team members at SHIFT keep our heads above the water?

Technology 83

Technology Facebook Measurement Policies 83

Cision

APRIL 5, 2016

As a content marketer, you spend tremendous time and money to create content – be it brand awareness, thought leadership or lead generation pieces. Facebook has over 1 billion active daily users. 1.038 billion in January 2016, to be exact. If Facebook were a country, it would be the third largest on earth!

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

DECEMBER 28, 2015

You don’t need a new year’s resolution for your Twitter presence in 2016. Here are eight ways you can differentiate your brand from your competition on Twitter in 2016: 1. More than even Facebook, Twitter is the preferred social network for social care. Put resources into fast social care (customer service).

Twitter 120

Twitter Brand Branding Customer Service 120

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Marketwired

JANUARY 5, 2016

Take a look at our suggestions for staying on top of your PR game in 2016. According to our content marketing survey, 64% of PR pros are planning to increase their time, resources, and efforts spent on content marketing in 2016. How can you make sure you’re ready to capitalize on more micro-moments in 2016?

Mobile 100

Mobile Content Marketing Survey Infographics 100

Cision

APRIL 19, 2016

Bigger and better than ever, Social Media Marketing World 2016 didn’t disappoint on day one. Back-to-back sessions on social media, content marketing, customer service, employee advocacy and social tools hosted over 3,000 social media marketers from across the globe. SocialMedia Examiner (@SMExaminer) April 19, 2016.

Social Media 0

Social Media Marketing Media Customer Service 0

Sword and the Script

DECEMBER 31, 2016

The year of 2016 brought a fairly significant evolution for this website. In May 2016, the blog Sword and the Script became the digital foundation of an Atlanta-based PR and marketing agency: Sword and the Script Media, LLC. Over the course of 2016, I published some 84 posts, on PR , marketing and social media.

Blogging 110

Blogging Content Marketing B2B Social Media 110

Sword and the Script

NOVEMBER 22, 2016

If you’re not using Facebook ads because you don’t think they work in B2B marketing , then you are among thin ranks. Several surveys reviewed by eMarketer suggest social media advertising continues to advance – and Facebook is often voted the most effective paid platform – even for B2B. req.) – by Regalix found.

B2B 60

B2B Facebook Marketing Social Media 60

Cision

JANUARY 11, 2016

In 2016, Twitter may make some changes that impact how marketers and communication professionals are able to use the platform. Twitter will allow a lot more characters (rumored March 2016). This is probably not the last ad change that you’ll see from Twitter in 2016. Conversational ads (and other ad products).

Twitter 72

Twitter Reddit Advertising Advertising 72

Shift Communications

NOVEMBER 2, 2017

Facebook, the largest social network and arguably the largest product ever made for the human race intentionally, released its 3Q 2017 earnings. After passing 2 billion monthly active users last quarter, Facebook notched another 72 million or so new monthly active users for 3.29% growth. What Else is Coming From Facebook?

Facebook 87

Facebook Social Media Mobile Media 87

Shift Communications

FEBRUARY 1, 2018

Facebook, the largest social network and the largest product ever made for the human race intentionally, released its 4Q 2017 earnings report. 97% of Facebook’s user base uses a mobile device to access the service at least part of the time: We see that 1.5 Facebook is mobile, and for many users, a primary mobile experience.

Facebook 92

Facebook Mobile Advertising Advertising 92

Konnect Agency

NOVEMBER 14, 2022

An influencer marketing agency can help brands understand current trends and how they should be incorporating these trends into their influencer marketing strategies to drive success and accomplish goals. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Cision

JANUARY 6, 2016

It’s alive and well in the marketing space. Check out these stats: Email marketing is nearly 40 times more effective at acquiring customers than Facebook and Twitter combined. Email marketing yields an average 4,300 percent return on investment for businesses in the United States. Direct Marketing Association ).

Retail 120

Retail Customer Service Software Mobile 120

Agility PR Solutions

JUNE 1, 2020

As video was accelerating 258 percent on Facebook between 2016 and 2017, Mark Zuckerberg was quoted as saying, “I see video as a megatrend.” The post Brand tips for tapping Twitter’s video marketing explosion appeared first on Agility PR Solutions. That describes the skyrocketing popularity of video on social media platforms.

Video 78

Video Twitter Brand Branding 78

Cision

SEPTEMBER 26, 2017

Content marketing has never been more important. A report from Content Marketing Institute (CMI) conducted in 2016 found that 47 percent of enterprise marketers planned to increase their budgets for content marketing over the following 12 months. Content Marketers Have Insufficient Resources.

Content Marketing 240

Content Marketing How To Marketing Infographics 240

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 196

Marketing Content Marketing Data Social Media 196

The Stalwart Blog

JANUARY 8, 2016

Each year, the constant flow of new platforms, features and trends, leaves many social marketers scrambling to stay ahead of the game. If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . 2015 was a big year for video, 2016 will be even bigger.

Social Media 60

Social Media Trends Apparel Media 60

Cision

SEPTEMBER 12, 2016

What I want to do in this post is to discuss a sensible way to think about hashtags and how you use them in your communications and marketing. Sites like Facebook and LinkedIn don’t share this utility with the others. Hashtag where people contextually search. LinkedIn’s utility is built on professional relationships.

How To 120

How To LinkedIn Instagram Twitter 120

Prohibition

JULY 13, 2021

After Facebook conducted research into what consumers really want when it comes to likes being displayed on Instagram, users finally got to voice their say! Whilst this may be somewhat jarring to marketers, the ‘vanity metrics’ topic is still heavily debated. Facebook adds a new system to save users from receiving misinformation.

Social Media 62

Social Media Trends Pinterest Radio 62

Deirdre Breakenridge

APRIL 30, 2018

The Hispanic community is quickly becoming one of the most important consumer markets. First, it is important to recognize that marketing to Hispanics is more than just simply translating business campaigns into Spanish. A Guest Post By Stephanie Lopez, American University Student & PR Expanded Blog Contest Winner . population.

Marketing 184

Marketing Nonprofit Community Mobile 184

PR 20/20

MARCH 17, 2016

Marketers are especially into emerging mediums, as it’s imperative we build our activities and tactics around the latest and greatest innovations. Now that we’re nearing the end of the first quarter, we’ve noticed a reoccurring prediction for this year: video marketing. You can capture from mobile and upload with the click of a button.

Video 40

Video Marketing Mobile YouTube 40

Waxing UnLyrical

APRIL 22, 2016

– influencer marketing best practices, relationship-building, and measuring your efforts. They included: Gini Dietrich , CEO of Arment Dietrich and queen creator of the popular Spin Sucks blog community; Founder of the influencer marketing platform Traackr (my client), Pierre-Loic Assayag (my friend!)

Marketing 40

Marketing Nonprofit Measurement Banking 40

The Stalwart Blog

DECEMBER 18, 2015

A few months ago, our agency learned that more of our clients and prospects were in need of greater content marketing assistance. While we’ve always been a PR and Marketing agency, the majority of our work has primarily been focused on media relations. However, things are changing and that is no longer the case.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Communications Conversations

NOVEMBER 9, 2018

The theory: Brands no longer need to post 20 times a week to drive results in social media marketing. Back in 2016, this was actually a somewhat progressive concept. They had a whopping 39 posts in October on Facebook. Of course, Home Depot most likely has a slew of paid social media campaigns on Facebook each month.

Facebook 74

Facebook Brand Branding Social Media 74

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. For 90% of users , video quality is the most important aspect of a Facebook Live video. Before the live broadcast.

Facebook 70

Facebook Film Video Mobile 70

Cision

AUGUST 15, 2016

So what does this have to do with marketing and PR? Today’s buyers are exhibiting a high degree of cross-channel behavior – particularly in mobile, where 80% of time is spent in apps,” says Ken Wincko, SVP of Marketing at Cision and PR Newswire, in the article How to Map Your Marketing Content for Multichannel Promotion.

Marketing 120

Marketing Sports Facebook Mobile 120

ISEBOX

DECEMBER 7, 2016

Pharmaceuticals PR teams are all-too-familiar with both: Facebook, the social media juggernaut you can’t ignore when promoting your brand; Instagram, the fun, kicky image and video sharing network. There’s no question that their combination of engagement and reach make them go-to tools for pharmaceuticals marketers.

Pharmaceuticals 70

Pharmaceuticals Instagram Facebook Communications 70

Sword and the Script

DECEMBER 15, 2020

Dozens of marketing and PR professionals express aspirations for 2020 along with educated guesses about the future . I’ve grouped all predictions this year into categories, which is an effort to make it easier to read: Marketing predictions. Marketing predictions. Efficient marketing execution and measurement.

Marketing 174

Marketing Employee Content Marketing Training 174

Sword and the Script

FEBRUARY 15, 2020

To borrow from a quote , the professional’s feet should be planted in their role, but their eyes should survey the marketing landscape. As I’m wont to do on the occasional Saturday, I’ve picked out three, reviewed them carefully and present some of the findings in this roundup series that I call the Unscripted Marketing Links.

Study 78

Study Marketing Brand Branding 78

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Shift Communications

NOVEMBER 5, 2015

We’ve often said that Facebook is the largest nation on the planet. Nowadays, Facebook is its own planet, for all intents and purposes. billion people use Facebook monthly, and Facebook growth has leveled to about 3.5% billion people use Facebook monthly, and Facebook growth has leveled to about 3.5%

Facebook 60

Facebook Social Media Mobile Video 60

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook.

Instagram 84

Instagram Facebook How To Travel 84

Sword and the Script

DECEMBER 12, 2017

Here we go…20 insightful PR and marketing predictions for 2018 follows below. Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. 6) Finding a content marketing niche. 6) Finding a content marketing niche.

Marketing 107

Marketing Content Marketing Crisis Management Data 107

PRSay

JULY 10, 2018

It recently came to light that Cambridge Analytica , a political research firm, had gathered and exploited data on the likes and personalities of tens of millions of American Facebook users, to micro-target political messages to them before the 2016 U.S. companies that have web presences in Europe or market products there.

Ethics 249

Ethics Data Privacy Policies 249

Sword and the Script

DECEMBER 22, 2020

Here’s a look at statistics across PR, marketing, and social media that were surfaced in the various reports and studies covered on this blog throughout 2020. The list below is broken into four sections: Marketing statistics from 2020. Content marketing statistics from 2020. Marketing Statistics from 2020.

Survey 178

Survey Marketing B2B Study 178