Cision

OCTOBER 27, 2016

In fact, according to Edelman’s 2016 EARNED BRAND study , 86% of surveyed consumers rely on peer sources for learning about brands and 71% rely on peer sources for buying decisions. Buyers aren’t just in control of their own purchases; they’re influencing other people’s purchases.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

MARCH 16, 2016

I understand W Communication was recently chosen to handle PR activity for the V Festival 2016. Learn how to use real-time tactics with Cision’s free white paper! Don’t take no for an answer. What do you have planned for them? Are you prepared for crises?

Wireless 120

Wireless Creativity Industry Agency 120

Shift Communications

JUNE 19, 2017

Strengthened consent : Companies doing business with EU citizens will be required to vastly simplify consent requests – no more pages of unintelligible user licenses or tricks designed to mislead consumers into clicking/giving up their personal data. It was enacted into law in May 2016, and enforcement penalties begin in May 2018.

Publicity 163

Publicity Marketing Privacy Advertising 163

Cision

NOVEMBER 24, 2015

It ’ s 2016 (Almost) and thankfully you don ’ t have to convince your boss that social media is a good idea. Consumer habits and generational preferences are pushing toward an increased use of PR over advertising. Get Cision’s free white paper now! You now have a different, more exciting challenge. Changing Habits.

Pitching 120

Pitching How To Instagram YouTube 120

Beyond PR

DECEMBER 5, 2017

Journalists and consumers crave videos. Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

FEBRUARY 18, 2017

It shows “statistically significant improvements” in what consumers “have heard” about some brands and what they “have said” about fewer brands. Second, aim to nurture rather than make a hard sell; in B2B marketing that means pitching quality content, like reports, white papers and webinars. And later. “64%

B2B 66

B2B Marketing Advertising Advertising 66

Sword and the Script

NOVEMBER 29, 2016

It used to be that the salespeople, knew far more about a vehicle than the consumer ever could. Today, those sources go far beyond pricing guides like Kelley Blue Book or reviews like Consumer Reports. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Sword and the Script

JULY 9, 2016

Perhaps there’s a better way to nurture or otherwise engage the chap who registered to downloaded a white paper than three ( and often more) touches by sales within 24 hours. Why then, does marketing need more white papers, landing pages and registrations? Leyla Arsan (@leyla_a) July 1, 2016. And maybe there isn’t.

Content Marketing 68

Content Marketing Social Media Marketing Media 68

Sword and the Script

JUNE 11, 2019

— Tom Fishburne (@tomfishburne) March 13, 2016. In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages. The Middle Ground on Registration Pages. I’ve found that to be about right with registration pages too.

B2B 118

B2B Mobile Content Marketing SEO 118

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. Does your white paper offer provocative new viewpoints on an industry topic?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

MaccaPR

MARCH 7, 2016

It’s not surprising that a 2016 survey of print, television and digital journalists by TEKgroup found that 80 percent of the reporters said it was “very important” or “important” for a company to have an online newsroom and 92 percent of journalists said they’d find an online newsroom useful. Exhibit A: Starbucks.

How To 48

How To Media Print Real Estate 48

Beyond PR

NOVEMBER 1, 2016

With the sheer number of devices and platforms where news is being consumed, you want to make sure that your message is displayed properly on all of the technological wonders of the world. According to Pew Research Center, the portion of Americans who get their news on a mobile device has increased from 54% in 2013 to 72% in 2016.

Web 40

Web Mobile SEO Technology 40

MaccaPR

OCTOBER 26, 2015

million - had become the last successful, worst-polling candidates in the 2016 race. To understand the seismic impact of consumers opting out of advertising online, we spoke to Kathleen Petersen (left), media director with the Minneapolis digital marketing agency Nina Hale, Inc. What’s a marketer to do? “To They don’t block search ads.

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

PR 20/20

DECEMBER 6, 2016

The analyst firm says: “Business content, such as shareholder reports, legal documents, market reports, press releases, articles and white papers, are all candidates for automated writing tools.”. Siri and Alexa are two examples of consumer technologies that combine NLG and NLP. This is a startling claim.

Content Marketing 40

Content Marketing Marketing System Technology 40

PR Conversations

APRIL 21, 2016

Relationships with employees should be much more involved, intimate and long-term than similar ones with consumers and even B2B partners. 2016 Edelman Trust Barometer Employee Engagement missteps . Note its footer line: There is a significant gap between what consumers expect and how companies are performing.

Employee 40

Employee Internal International Corporate 40