How PR Can Treat Every Company Like a Start-Up
ImPRessions - Crenshaw Communications
APRIL 12, 2016
For example, a medical device client launched with a heavy b2b focus for their products and services, only to migrate a year or so later to a more consumer-oriented positioning. Some companies have been out of the limelight long enough to have missed the rise of “thought leadership” as a PR tool to building reputation.
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