Burrelles Fresh Ideas

MAY 9, 2023

An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process. Source ] The communication industry may always struggle with who does what, especially when it comes to marketing/advertising and PR.

Measurement 40

Measurement Comparison Advertising Advertising 40

Sword and the Script

JANUARY 7, 2020

All in all, I had access to the platform for about two months and several phone and email exchanges – questions and answers – with both marketing and support representatives. Later, in 2016, the Agility platform was divested to Innodata as part of a ruling by the DoJ, when Cision acquired PR Newswire for $841 million in 2016.

Tools 83

Tools Comparison Media System 83

Sword and the Script

SEPTEMBER 20, 2016

Teaching and Relevance: The Last Mile in Marketing. If we look at California with Apple vs. Chevron, there is a large discrepancy between market value and total revenues. Apple’s market value as of March 31, 2015 was $724 billion while Chevron’s was only (and we use “only” lightly) $197 billion. The post Apple vs.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* Marketing Strategy: The Looming Knowledge Crisis. Many of the studies I review on a regular basis suggest to me growing enthusiasm for the broad outlook on marketing.

Survey 73

Survey Corporate Comparison Financial 73

Sword and the Script

APRIL 2, 2019

It mirrors a trend that’s already underway in PR’s sibling departments in marketing and advertising. For example, there have been numerous surveys and a pile of anecdotal evidence that CMOs are bringing more marketing work in-house. The in-housing trend in PR isn’t entirely surprising. The In-House Effects on Law Firms.

Agency 93

Agency Trends Marketing Survey 93

Beyond PR

JUNE 9, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Smith , a self-confessed connoisseur of IR websites, is Director of Marketing and Shareholder Communications at PR Newswire / Cision. Initially, it was predominantly retail investor-based. Author Bradley H.

Comparison 66

Comparison Study Retail Financial 66

MaccaPR

APRIL 20, 2016

That place is Social Media Marketing World. Social Media Marketing World started with a captivating keynote from. Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. The Year Of (Live) Video for Social Media Marketers. Let’s dive in!

Social Media 48

Social Media Trends Media Facebook 48

Beyond PR

MAY 26, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Smith , a self-confessed connoisseur of IR websites, is Director of Marketing and Shareholder Communications at PR Newswire / Cision. Initially, it was predominantly retail investor-based. Author Bradley H.

Comparison 49

Comparison Retail Study Tools 49

Beyond PR

MAY 12, 2017

This is sales & marketing to fuel their due diligence research that you are a real company with a professional presentation like our clients [link] and [link] proudly offer. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Depends on the news/catalyst. Author Bradley H.

Comparison 40

Comparison Study Retail Financial 40

Sword and the Script

DECEMBER 20, 2022

Marketing and PR predictions aren’t merely forecasts, but often a reflection of our aspirations and perhaps advice – mistakes we’ve made we’d like to help others avoid. “Be Pay to pay, content grows; influencer marketing cools. “I d) Influencer marketing to cool off as far as the amounts of money companies are paying influencers.”.

Marketing 189

Marketing Content Marketing Data Social Media 189

Beyond PR

MAY 5, 2017

Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Tasks that seek-and-find investors. The IR website is an essential but passive tool. The mosaic.

Comparison 40

Comparison Financial Study Retail 40

Norton's Notes

APRIL 21, 2016

The annual comparison between the X-Factor and Strictly has become rather tiresome but the media seem to love that story. The latest statics identified that marketers have noticed this reach and engagement restriction and have started sharing their videos more widely in Facebook than in YouTube.

YouTube 28

YouTube Advertising Advertising Television 28

Sword and the Script

JANUARY 28, 2020

The media contacts section works completely differently than any other solution that I’ve seen on the market. Here’s an example of coverage over time: Here’s a look at some of the competitive reports, like share-of-voice, and a comparison of coverage over time: 7) Pricing and customers. 3) Connect: beyond a media contact database.

Software 115

Software Tools Publicity System 115

Beyond PR

APRIL 28, 2017

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).

Comparison 45

Comparison Construction Study Retail 45

Sword and the Script

JULY 2, 2019

Q4 sells customizable investor relations (IR) websites, webcasting, for quarterly earnings with analysts, and marketing intelligence. As I’ve pointed out over and over, this has, in part, contributed the need for PR to get serious about *true* content marketing. d) 10 Sure Shot Tips to Turn Brand Advocates into Marketers via Mention.

Trends 60

Trends Media Report Technology 60

Sword and the Script

SEPTEMBER 3, 2019

Most PR vendors try to serve as an email marketing tool, and they do a clunky job. And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 Finally, it’s worth noting that Burton Taylor published a study earlier this year that estimated the market for PR software at about $4 billion.

Analytics 68

Analytics Report Technology Pitching 68

Flatiron Communications

JULY 5, 2022

As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. I gravitated to the Centre Stage, but checked out the PandaConf (ad/marketing), and FourthEstate (media/journalism) stages.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

APRIL 9, 2019

This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. 2016: $92,125. Here’s a look at a handful of hot markets and they’ve changed over time: Be careful with how you use these numbers because sampling issues start to appear when you drill down to specific geographies.

Publicity 93

Publicity Survey Comparison Report 93

Sword and the Script

JULY 9, 2019

Source: Marketo, The Definitive Guide to Engaging Email Marketing (2013). Twice in a week, I found myself having a conversation about email marketing. What’s the typical click-through rate on marketing emails? The truth is I haven’t looked at a current email marketing study in a while. Why turn to email marketing vendors?

Study 92

Study Marketing Data Analysis 92

Communications Conversations

JULY 18, 2017

Now, those stats pale in comparison to platforms like Snapchat (301 monthly active users), Instagram Stories (200 million monthly active users) and even Twitter (313 million active monthly users). By the end of 2016, that number was at 130 million. And if you don’t, maybe these stats will help paint the picture.

Instagram 60

Instagram Comparison Video Marketing 60

Sword and the Script

APRIL 4, 2017

Email remains a top channel for producing leads in B2B marketing , according to a survey data from a report by Chief Marketer titled Top B2B Lead Gen Trends. That’s no surprise perhaps for veteran marketers, but it’s the mix and integration that often matters most and goes missing. Content marketing: 51%. Last click: 27%.

B2B 63

B2B Study Marketing Survey 63

Mindful Marketing

APRIL 23, 2023

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Roasting is a nice way to bring out the natural flavors of things like meats, vegetables, and coffee, but does it bring out the best in people? Check out Mindful Marketing Ads and Vote your Mind!

Insurance 99

Insurance Insurance Social Media Comparison 99

Cision

MAY 5, 2017

Exactly like any of the content a corporation produces from any communications group (PR, marketing, scientific), IR needs to evaluate and use earned channels. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Tasks that seek-and-find investors. The IR website is an essential but passive tool. The mosaic.

Infographics 120

Infographics Comparison Financial Study 120

Cision

MAY 12, 2017

This is sales & marketing to fuel their due diligence research that you are a real company with a professional presentation like our clients [link] and [link] proudly offer. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). Depends on the news/catalyst. Since 2012, the study has evolved.

Infographics 149

Infographics Comparison Retail Study 149

Cision

APRIL 28, 2017

Since the day I marketed my first IR website in 2000, I’ve been a staunch evangelist for the product. It’s a hellava smart and simple marketing tool that combines superb, reliable content with a professional presentation of your financial brand. In 2016 we added a Wall Street v Main Street comparison (CLICK HERE).

Infographics 174

Infographics Comparison Construction Study 174

Cision

AUGUST 8, 2016

This is a pretty profound observation for marketing and communication professionals: these platforms that we perceive as a low-cost or high-tech means to communicate with a broad, targeted audience have actually become gatekeepers to these audiences. Kind of like an abbreviated “state of social media” as of August 2016.

Instagram 120

Instagram LinkedIn Advertising Advertising 120

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. Now, businesses use them to market products and services.

Ethics 52

Ethics Communications Print Television 52