Burrelles Fresh Ideas

MAY 9, 2023

And in 2016, it launched its interactive Integrated Evaluation Framework (IEF) tool. Using prominence and quality rating scores (using your criteria), we can provide value to the coverage beyond volume comparisons and AVEs. We also offer share of voice with the ability to show several market comparison levels (e.g.,

Measurement 40

Measurement Comparison Advertising Advertising 40

NewsWhip

NOVEMBER 2, 2021

Nicholson explains that in 2016 “outright false stories were going viral” and now it has become harder to identify. The research shows that companies managing a brand crisis often have an opportunity to get ahead of the most damaging narratives before becoming immortalized in public opinion. Rising audience-side misinformation.

Crisis 78

Crisis Brand Branding Airlines 78

Sword and the Script

MARCH 7, 2017

The survey found the median salary for PR professionals was $91,000, which is a small drop compared to the median salary reported in 2016 survey of $92,125.* At the time of this writing, the 2016 data presented in the graphics included with the 2017 PRWeek story conflict with the numbers originally reported a year ago.

Survey 72

Survey Corporate Comparison Financial 72

Sword and the Script

JANUARY 5, 2016

The volume of PR and marketing predictions reached an apex as we rounded the corner on a New Year and into 2016. In 2016, expect editors and reporters to be informed by metrics that help them decide what to cover, like Mashable’s predictive analytics tool. The word millennials will finally die a death in 2016. by Frank Strong.

Banking 60

Banking Marketing Wireless Advertising 60

Beyond PR

JUNE 9, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based. Author Bradley H.

Comparison 66

Comparison Study Retail Financial 66

Beyond PR

MAY 26, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based. Author Bradley H.

Comparison 49

Comparison Retail Study Tools 49

Practical Law Construction

JANUARY 5, 2021

By comparison, the end of the transition period came upon us rather suddenly and, although there was considerable chatter about the terms of any trade deal, even that sorted itself out in the end. I also wondered what the next major event in construction law was likely to be (excluding the obvious elephant in the room ).

Construction 59

Construction Comparison 59

MaccaPR

APRIL 20, 2016

Social Media Examiner’s Michael Stelzner, during which he identified top trends impacting social media in 2016. Note: Statistics mentioned below come from the Social Media Examiner 2016 survey of 5,100 social media marketers. Sixty-seven percent of marketers will increase their Facebook marketing efforts in 2016. April 18, 2016.

Social Media 48

Social Media Trends Media Facebook 48

Norton's Notes

APRIL 21, 2016

The annual comparison between the X-Factor and Strictly has become rather tiresome but the media seem to love that story. I think we all know advertising on television, is not what it once was, with people using PVR’s and live TV getting much lower numbers.

YouTube 28

YouTube Advertising Advertising Television 28

Practical Law Construction

MARCH 18, 2022

I acknowledge that the Ukraine crisis is at the forefront of our minds at the moment and I confess it feels somewhat strange to be writing a blog about a construction dispute, which pales into insignificance in comparison.

Comparison 52

Comparison Construction Blogging Examples 52

Beyond PR

MAY 12, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based. Author Bradley H.

Comparison 40

Comparison Study Retail Financial 40

Beyond PR

MAY 5, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based. Author Bradley H.

Comparison 40

Comparison Financial Study Retail 40

Sword and the Script

NOVEMBER 12, 2016

When it comes to data sources, the report says most B2B marketers rely on secondary research: “In a September 2016 study by Annuitas, more than 60% of B2B enterprise marketers surveyed said they used secondary research from analysts or sales team recommendations to develop buyer personas , the two most popular answers.

B2B 114

B2B Marketing How To Survey 114

Sword and the Script

SEPTEMBER 20, 2016

I looked at the footnotes of the Broadview post and saw my clue: despite the reference to 2015 in the headline and dateline, the revenue comparison was based on 2014 data. That’s exactly what’s happening here — data from 2014 being passed around in 2016 like it’s breaking news.

Content Marketing 60

Content Marketing Marketing Comparison Data 60

Beyond PR

APRIL 28, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Comparison 45

Comparison Construction Study Retail 45

Sword and the Script

JANUARY 28, 2020

Here’s an example of coverage over time: Here’s a look at some of the competitive reports, like share-of-voice, and a comparison of coverage over time: 7) Pricing and customers. Initially, the company focused on social media management, but it made two small acquisitions in 2016, and later broadened its focus to included PR in 2017.

Software 113

Software Tools Publicity System 113

Flatiron Communications

JULY 5, 2022

As impressed as the number of fourth estate influencers, they pale in comparison to the volume of venerable VC firms looking for potential portfolio companies. what emerged in 2015/2016 was that this world, this conference, tech, was also a major player in our world. The platforms were reshaping our world and reshaping our politics.

Conference 36

Conference Journalism Web Comparison 36

Sword and the Script

JULY 2, 2019

The comparison to Meltwater makes a lot of sense to me, but Kantar Media is focused paid, rather than earned, which is the focus Cision defines for investors in this presentation. e) The industry is growing: Employment for PR pros is up 9% from 2016 via Muck Rack. “As That said, the distinction is blurry and overlaps in several areas.

Trends 60

Trends Media Report Technology 60

Sword and the Script

SEPTEMBER 3, 2019

And here’s the Meltwater deals: “Meltwater’s total costs around acquisitions since 2016 could total $69.8 By comparison, WeWork is valued at $44 billion. That sum includes $2 billion paid up front in cash, $241.5 million paid in stock and $15.9 million of deferred and contingent consideration payable mainly in cash…”.

Analytics 67

Analytics Report Technology Pitching 67

Sword and the Script

APRIL 2, 2019

In 2016, Bob Ambrogi , a lawyer, and a highly-respected legal journalist, began chronicling the rise of legal technology startups. It’s not exactly an apples-to-apples comparison but it’s enough to pay attention. Okay, it’s probably not quite that easy. The number had grown from 412 to 1,094 in just two years.

Agency 92

Agency Trends Marketing Survey 92

Sword and the Script

APRIL 9, 2019

This is flat in comparison to the median salaries PRWeek reported* over last several years: 2019: $95,000. 2016: $92,125. The editor told me the firm that conducts the survey on their behalf does this to make a like comparison. PR Salary: What’s a PR Pro Worth in 2016? (click image for higher resolution). 2018: $95,000.

Publicity 92

Publicity Survey Comparison Report 92

Sword and the Script

DECEMBER 20, 2022

AI-enhanced writing platforms like Grammerly and Wordtune seem dated in comparison to ChatGPT, which generates high-quality written materials quickly and accurately. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On. 2016: One Bold Content Marketing Prediction for 2016. AI writes the editorial calendars.

Marketing 187

Marketing Content Marketing Data Social Media 187

Communications Conversations

JULY 18, 2017

Now, those stats pale in comparison to platforms like Snapchat (301 monthly active users), Instagram Stories (200 million monthly active users) and even Twitter (313 million active monthly users). By the end of 2016, that number was at 130 million. And if you don’t, maybe these stats will help paint the picture.

Instagram 60

Instagram Comparison Video Marketing 60

Cision

MARCH 8, 2016

Nearly half of the reporters surveyed in Cision’s State of the Media 2016 Report stated they used video- and image-based content in their stories. Revisit your data over time to make year-over-year comparisons and identify industry trends. Then, think of an interesting way to present the statistics and insights. Survey The People.

How To 84

How To Pitching Survey Comparison 84

Mindful Marketing

APRIL 23, 2023

” However, those periodic jabs pale in comparison to what Wendy’s did in 2018, when it created its only holiday of sorts, “ National Roast Day ,” during which it invites individual and organizations to volunteer themselves to be roasted by the restaurant.

Insurance 99

Insurance Insurance Social Media Comparison 99

Practical Law Construction

OCTOBER 26, 2021

Firstly drawing comparisons to the widely accepted and successful statutory adjudication regime in England, Wales and Scotland, it will then refer to other contractual alternatives such as expert determination and dispute adjudication and avoidance boards. Considering the merits of the EPP. The use of EPP has increased.

Internal 52

Internal International Construction Engineering 52

Cision

MAY 5, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Infographics 120

Infographics Comparison Financial Study 120

Cision

MAY 12, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Infographics 149

Infographics Comparison Retail Study 149

NewsWhip

NOVEMBER 13, 2020

As a comparison, we also like to use the NewsWhip Analytics feature at times to go back for historical reference. So for example, if we wanted to look at the range of rhetoric during the 2016 election? What were the topics that we felt had sticking power? How long did those live in the cycle?

Agency 78

Agency Creativity Instagram Trends 78

Cision

APRIL 28, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Infographics 174

Infographics Comparison Construction Study 174

Sword and the Script

APRIL 4, 2017

Product/service comparison: 39%. This study was conducted by email in June 2016. What sort of content does B2B marketing find effective? According to the survey, the top five content types are as follows: White papers: 52%. Blog post: 44%. Webinars: 32%. Research: 28%. Agencies comprised just about one-fifth of respondents.

B2B 63

B2B Study Marketing Survey 63

Sword and the Script

JULY 9, 2019

In 2016, an email marketing agency in the UK called AlchemyWorx tested 21 billion emails and found no real difference in the subject line length. A 2016 study by Boomerang found, “ Subject lines with only 3-4 words (excluding email conventions like Re: and Fwd:) received the most responses.” Email open rate comparison tool by HubSpot.

Study 91

Study Marketing Data Analysis 91

Cision

JUNE 9, 2017

In 2016 we added a Wall Street v Main Street comparison (CLICK HERE). From these tactical answers, IR teams can sculpt their shareholder communications efforts and budget. Since 2012, the study has evolved. Initially, it was predominantly retail investor-based.

Infographics 153

Infographics Comparison Study Retail 153

NewsWhip

AUGUST 18, 2020

For comparison, news about President Trump on the week of his acquittal in the Senate saw only around 230 million engagements. . This fits in with our observations that it is very rare for outright ‘fake news’ to go viral in 2020 in the same way as it did in 2016. Coronavirus and Black Lives Matter. the numbers.

Web 78

Web Comparison Facebook Community 78

Communications Conversations

APRIL 20, 2016

Much different than they were 16 years ago (wanted to keep it to 2000 for comparisons). Except it’s 2016. Seismically. Media share news differently now. Media create news differently now. Media are different. And sure, the PR world has adapted the way they pitch and work with the media. To varying degrees.

Media Relations 60

Media Relations Media Comparison Pitching 60

MaccaPR

OCTOBER 17, 2016

Refer back to General Mills’ 2016 Global Responsibility Report (mentioned in my first post ) to see an effective use of GRI G4 standards in its reporting. The statistics are important for trending and tracking improvement and progress, but they pale in comparison to the people and the processes behind the numbers. Leverage it!

Corporate 48

Corporate Report Infographics Pharmaceuticals 48

Mark My Words

APRIL 21, 2017

By recruiting the services of campaign guru Sir Lynton Crosby we can expect the Tories to have a line that evokes fear of instability, something that worked well in 2015 but less well in the London mayoral election in 2016. Butler pulled a rare feat of making Corbyn look media savvy by comparison.

Comparison 60

Comparison Radio Retail Interviews 60