Cision

DECEMBER 21, 2015

The Facebook ecosystem (which includes Instagram and WhatsApp ) offer unprecedented social utility, and Facebook is expanding its native services substantially in 2016. The changes to Facebook in 2016 are new to Facebook, but aren’t new to the social landscape. Facebook Live Video (for all).

Facebook 48

Facebook Nonprofit Enterprise Google 48

Konnect Agency

NOVEMBER 14, 2022

As social media platforms continue to emerge and evolve, each innovation drives industry trends, and advertisers must quickly adapt to create and maintain relevancy with consumers in order to keep their brands top of mind. Influencer Marketing Agency Breakdown of Video Content Evolution.

Video 98

Video Agency Strategy Marketing 98

Contently - Strategy

OCTOBER 4, 2018

If you’re curious about brand voice, the first thing you should do is think about Tom Hanks. Like the personality of a human, your brand has to retain some elasticity to appeal to different people in different places. Your brand may have a central personality, but it needs to be able to convey different tones.

Brand 111

Brand Branding LinkedIn Instagram 111

PR 20/20

NOVEMBER 19, 2015

billion monthly active users on Facebook, 396 million on LinkedIn, 307 million on Twitter, 100 million on Pinterest … and that’s just a shortlist. Brands have already realized the significance of a social presence. There are more than 1.23 Social media made the “selfie” possible, and has even given us a window into space.

Social Media 40

Social Media Tools Pinterest Media 40

Stephen Waddington

JUNE 5, 2017

The ability to target and measure ad performance makes digital ads attractive to brands. Conversion, revenue, amplification and brand awareness are all used as metrics to measure success. #6 The rise of ad blocking was the story of Meeker’s 2016 report. Google Lens and Pinterest Lens show the potential of this technology. #11

Publicity 122

Publicity Marketing Healthcare Television 122

wiredPRworks

APRIL 3, 2017

Facebook Branded Content Updates. Facebook announced three updates for branded content that are a direct result of feedback from our partners: Enabling more Pages to share branded content on Facebook. Updating the branded content tag. Pinterest Social Media News April 2017. Rethinking Pinterest as a Catalog.

Social Media 49

Social Media Pinterest Media Instagram 49

Karen Freberg

OCTOBER 13, 2019

I had a chance back in 2015/2016 to work on updating the Advanced Social Media Strategy certification materials as well with Bill as well (Btw – I was paid for these material contributions along with Bill). Pinterest Academy (Free). Yes, it was just announced that Pinterest has developed their own academy for their platform.

Social Media 72

Social Media Media Pinterest Education 72

Stuart Bruce

OCTOBER 6, 2016

The PRCA Digital PR and Communications Report 2016 reveals a sharp rise in digital PR budgets, but continuing concern over the lack of investment in training. The biggest in-house platform losers are Pinterest and Google+, with a drop of 14% and 11% in usage respectively over the past year.

Training 119

Training Digital PR Media Training Education 119

Beyond PR

FEBRUARY 13, 2018

When crafting campaigns, brands often have reaching various language groups on their radar. Census Bureau reported that between 2015 and 2016, the African-American population grew by 1.2 LinkedIn is as popular, and Facebook and Pinterest are less popular. Brands often fear the fallout if they get it wrong.

Television 72

Television Education Groups Community 72

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. As a PR guy who himself has been a guest on her show, I’m a fan. Good question.

Radio 89

Radio Instagram Pitching Interviews 89

Beyond PR

SEPTEMBER 6, 2016

At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. Just because you’re a B2B company doesn’t mean you need to avoid traditionally B2C channels like Instagram, Snapchat and Pinterest. lXerqF1BDC.

Marketing 40

Marketing Content Marketing Television Storytelling 40

MaccaPR

FEBRUARY 2, 2016

Want to take your blogger-brand relationships to the next level? According to a recent Maxwell PR study (see infographic below), 35 percent of top food bloggers reported spending more than 35 hours per week on blogging and 43 percent estimated that they’ll prepare more than 20 sponsored blog posts in 2016. Bonus Tip: Be flexible!

Trends 48

Trends Blogging Brand Branding 48

Cision

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 310

Writing How To Infographics Pinterest 310

Cision

DECEMBER 11, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 293

Writing How To Infographics Pinterest 293

Cision

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. What type of content are they creating? Your Challenge?

How To 198

How To Real Estate Web Case Study 198

PRSay

APRIL 19, 2016

Editor’s note: This post is a preview of the PRSA 2016 Strategic Collaboration Conference , May 24-25 in Chicago. To translate this for communications purposes, if the brand is using billboards or other outdoor signage, try finding local bloggers in that neighborhood and pitch them a story or some custom content.

Communications 79

Communications Pinterest Reddit Radio 79

5W PR

OCTOBER 9, 2017

Launching a new social media channel for your business or brand? Brand Awareness? 2 – Identify Your Brand Voice. Our recent blog post, Trends in Social: Authenticity , talks about the importance of brand voice: Brand voice is one of the most important elements of online and offline presence. comScore 2016 U.S.

Social Media 112

Social Media Media Mobile Pinterest 112

Cision

AUGUST 26, 2015

Branding, Social Media, Marketing, PR & Professional Coach. Social is branding, but unlike traditional advertising—it’s more human. Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Only 13% of ‘online’ adult males use #Pinterest. ” https://t.co/XuswAAsGAo.

Social Media 120

Social Media Twitter Media Nonprofit 120

The Stalwart Blog

DECEMBER 18, 2015

▪ A notable 61% of respondents said they are using influencers and brand advocates to help amplify their content, reach new audiences and increase engagement. Instagram, YouTube and Pinterest are popular choices as well, and social networking newcomers Snapchat, Periscope, Vine, and Meerkat also made the list.

Content Marketing 60

Content Marketing Marketing Infographics Pinterest 60

Sword and the Script

DECEMBER 26, 2017

While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 10) Two sides of the political issue for brands. 10) Two sides of the political issue for brands. Brands in Politics ). 25) Thanks to programatic, “brand safety” is a thing. “30%

Content Marketing 123

Content Marketing SEO Social Media Marketing 123

MaccaPR

DECEMBER 19, 2016

Insider Tip: If you have a large employee base interested in promoting your content, explore a social media service like GaggleAmp or PostBeyond that enables employees to share approved brand content with their personal social networks. For business-to-consumer (B2C) brands, Facebook and Instagram tend to be the most powerful channels.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Norton's Notes

SEPTEMBER 16, 2016

We all now understand that social media marketing without a clear strategy is dangerous and I am amazed at how many big well-known brands still don’t really have a clear strategy. It’s 2016 and social media marketing is not unique or new anymore – hell everyone now thinks there an expert. IDENTIFY YOUR COMPETITORS.

Social Media 28

Social Media Pinterest Media Analytics 28

Buzzstream

JANUARY 17, 2018

Interestingly, between 2010 – 2016, the sales of ebooks in the U.S. Design Custom Visual Content to Share on Pinterest. With over 200 million monthly users , Pinterest is a great place to share your content. According to The Wall Street Journal , approximately 71% of Pinterest’s 72.5

eBook 108

eBook Infographics Pinterest How To 108

Beyond PR

JUNE 2, 2017

This post is an excerpt from the e-book, Listen: 5 Social Audiences Brands Can’t Afford to Ignore. If you want to go a bit deeper and have the time, ask similar questions to those above about other social media properties such as Pinterest, SlideShare and even Periscope. It’s a big web world and growing at an exponential pace.

Real Estate 57

Real Estate How To Web Case Study 57

Beyond PR

DECEMBER 12, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 75

Writing How To Infographics Pinterest 75

Beyond PR

AUGUST 14, 2017

Generating and distributing your brand’s vital news is an important part of how you stay relevant in the minds of the media and your wider customer base. The most important aspect to remember when crafting your news announcement is that it is not just about you or your brand. Why is the news important to your reader?

Writing 79

Writing How To Infographics Pinterest 79

Communications Conversations

APRIL 4, 2016

These brands are thinking about their newsroom differently. All things people regularly consume on the more visual web of 2016 (and, all the things media are looking for now, too, by the way). Actually, it looks a lot like a Pinterest or Instagram page. Blog posts, on the other hand, tend to be more visual. Take a peek.

Corporate 60

Corporate Strategy Pinterest Web 60

PR 20/20

MARCH 30, 2016

How to Meet People Who Are Smarter Than You: 16 Marketing & Tech Events to Attend in 2016. The Essential Guide to Branding Your Company. 24 Awesome Facebook, LinkedIn, Twitter, Instagram & Pinterest Features You Didn't Know Existed. 4 Steps & 60 Minutes to Help You Manage Your Brand Online.

Resources 40

Resources Marketing Pinterest eBook 40

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. Social media: Create content visuals for Facebook, Twitter or Pinterest, or turn to image-heavy networks like Instagram or Tumblr. Helps build brand trust.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Journalists are excited about many of the newer visual storytelling platforms, including Instagram, Pinterest, Vine, Snapchat and Periscope.

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

I reviewed the report in detail, and turned the most interesting findings into an actionable set of nine media relations tips you can use to improve your results in 2016 and beyond. Journalists are excited about many of the newer visual storytelling platforms, including Instagram, Pinterest, Vine, Snapchat and Periscope.

Media Relations 40

Media Relations Media Mobile Pitching 40

ZudePR

JUNE 6, 2016

New habits were formed and reading Cal Newport's book Deep Work: Rules for Focused (sic) Success in a Distracted World (2016) crystallised my thinking. I'll find myself researching something that's neither important nor urgent, like keynote speakers for two events time or which t-shirt people reckon is the best for getting branded up.

Writing 114

Writing Social Media SEO Blogging 114

MaccaPR

NOVEMBER 4, 2014

The 2016 Presidential campaign between Hillary Clinton and her Republican challenger (insert name here) will no doubt be ferocious. But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

Flatiron Communications

JANUARY 15, 2016

Nonetheless, an admittedly unscientific look at who or what really moves the needle nowadays will likely reveal that those carefully crafted pieces of branded content contributed to Huffington Post, sponsored on Buzzfeed, or promoted on Twitter are often too ephemeral to make a meaningful (and measurable) impact on public awareness and behavior.

Content Marketing 28

Content Marketing Marketing Instagram YouTube 28