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Pinterest or Instagram for Pharmaceutical Marketing? Spoiler: It’s Both.

ISEBOX

Especially since Pinterest and Instagram are basically the same: Both are image-driven social media platforms, using visuals in marketing that encourage sharing and engage your target audience. Pinterest: A platform that enables you to curate visual content that you’ve found online and would like to share with your community.

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64% of PR and Marketing Pros Will Increase Content Marketing Efforts in 2016: Marketwired Survey and Infographic

Marketwired

If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. Will you be a #ContentMachine in 2016? What are YOUR plans for content in 2016? We’re curious, too.

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5 Buzzworthy Social Media Trends For 2016

The Stalwart Blog

If this history and a handful of recently emerging trends are any indication, 2016 will be the host of yet another boom of social innovation. . Be on the lookout for these 5 social media trends in 2016: . 2015 was a big year for video, 2016 will be even bigger. Coming To You Live. Buy-Buy-Buy.

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2016: The Year of the (Marketing) Monkey

Shift Communications

2016 in the Chinese Zodiac is the year of the Monkey, whose attributes include being “smart, quick witted, frank, optimistic, ambitious and adventurous.” Instagram, Pinterest, YouTube – they all have or are rapidly advancing advertising components. That’s the good news: most likely you won’t be in a tear down, reboot mode in 2016.

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Guiding Customers from Inspiration to Action

Cision

“You need to map customer behaviors to solutions,” Eric Edge, head of global marketing, communications and industry relations at Pinterest said while speaking at this year’s Dx3 Canada conference. Pinterest achieves this with two new features on its platform: visual discovery and lens. Think beyond the purchase.

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Five new social media trends that all marketers should know about

Prohibition

Since the 2016 US presidential election the term ‘fake news’ has been an all too familiar phrase. Pinterest facilitates more than 5 billion searches monthly. Pinterest recently shared new insights into user search activity and how the search function has progressed over time to provide more accurate searches.

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The Difference Between Earned, Owned & Paid Media

Remote PR Jobs

For example, social media platforms such as Twitter, LinkedIn, Facebook, and Pinterest offer advertising options that can be leveraged to boost your exposure. We’ve found that LinkedIn and Twitter are the most effective promotion platform for our audience of B2B marketers, but you can utilize a similar strategy on Facebook or Pinterest.

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