Sword and the Script

DECEMBER 21, 2021

This means PR pros will need to figure out how to have their clients mentioned in these outlets and learn how to measure their success.”. Brad Marley , Chief Storyteller, Yelram Media . This year, we’ve seen brands and agencies alike trying – and struggling – to find and hire strong PR pros. PR grows more in demand.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Flack's Revenge

OCTOBER 25, 2017

I enjoyed attending my third consecutive Social Tools Summit event in Boston last week, where I moderated a panel on branding and thought leadership. Branding and Thought Leadership. Nice bump from Best Tweeter 2016). Shareably storytelling/sharing. Simply Measured social analytics (“great competitor dashboard”).

Tools 120

Tools Enterprise Analytics Case Study 120

Contently - Strategy

JULY 28, 2021

One of the most impressive things about CarMax’s sophisticated content program is that it didn’t really exist until 2016. “Hero” content consists of bigger, flashier pieces that draw your audience in and build your brand. (To million keywords worldwide. Hero, Hub, Help.

SEO 103

SEO Automotive YouTube Video 103

Presspage

APRIL 12, 2018

In this digital age, many, many brands are still using press releases to connect their stories to media outlets. Are we seeing the demise of the traditional newsroom in favor of more automated measures? In 2016, Heliograf created more than 500 articles in the same time frame. That was 112 years ago and guess what? ” 5.

Company 111

Company Media Journalism Report 111

Waxing UnLyrical

DECEMBER 14, 2015

Can you believe it’s almost 2016? How to Develop Meaningful PR Measurement. Storytelling through the Eyes of a Child. 3 Tips for Getting Your Online Video Act Together for 2016. 3 Tips for Getting Your Online Video Act Together for 2016. 6 Rules of Thumb for Successful Brand Publishing. ” 5.

Storytelling 0

Storytelling Video Leadership Writing 0

MaccaPR

JULY 24, 2019

Corporate Social Responsibility (CSR) campaigns are on the rise as brands explore how they can stand out in a crowded, noisy marketplace, position themselves apart from their competition and make a statement with consumers. The most successful CSR initiatives are authentic, engaging and further the brand’s mission. Which do you choose?

Corporate 116

Corporate Retail Policies Employee 116

Sword and the Script

DECEMBER 4, 2018

13) Storytelling the hottest trend in PR in 2018. In January, a survey of communications professionals found most felt the following concepts would be more important to PR in 2018: 79% of respondents said storytelling; 71% said content marketing; and 67% said thought leadership. 42% to maintain or secure additional budget.

Survey 104

Survey Marketing B2B Content Marketing 104

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships. ” ~ Morgan McLintic , CEO, Firebrand Communications 6.

Writing 192

Writing Communications Marketing B2B 192

Waxing UnLyrical

MARCH 23, 2016

I enjoyed interacting with the community and learning more about the PR ecosystem and the importance of measurement in PR. From design tools to understanding analytics, measurement and the changing face of PR in the digital era, the Twitterati have definitely been my guiding light. . Since then there was no looking back.

Meeting 40

Meeting Communications Marketing Community 40

Beyond PR

SEPTEMBER 6, 2016

At one point, they were all part of a brand new audience for your organization. We must follow Hamill’s lead and take a multichannel approach to promoting our brand. Similarly, content marketers should not be afraid to take risks with their storytelling and distribution strategies. Mark Hamill (@HamillHimself) September 4, 2016.

Marketing 40

Marketing Content Marketing Television Storytelling 40

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 189

Marketing Content Marketing Data Social Media 189

Sword and the Script

DECEMBER 22, 2020

A study by a marketing analytics firm found “On average, brands that increased media investment [during a recession] realized roughly a 17 percent growth in incremental sales, and more than half saw subsequent improvements in year-over-year ROIs over a two-year period during the recession.”. Source: 3 Studies Branding and Marketing ).

Survey 176

Survey Marketing B2B Study 176

Sword and the Script

DECEMBER 10, 2019

3) Brands blur the lines between company and friend. We’re used to seeing communications and interactions with brands that are personalized. Similar to the algorithms which drive many of our online purchases, brands will begin to communicate with their customers as if they have personal connections with them.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

ImPRessions - Crenshaw Communications

NOVEMBER 13, 2018

PR practitioners have long helped clients amplify video content through social media promotion and earned media coverage, but they may be underusing video as branded content. As noted in our post on long-form content , a CEO can help influence a corporate image as well as build a personal brand through regular video communications.

Video 149

Video Case Study Agriculture B2B 149

PR Conversations

MAY 9, 2017

Currently my team and I work at the strategic level, and we’re heavily into research and measurement. I will offer that Canada as a country has good public relations, and a solid brand. Which real, historical or fictional person or brand would you like to give a reputation makeover? Speech writing. Strategic planning….

Energy 53

Energy Measurement Internal International 53

Sword and the Script

JULY 16, 2016

There is never enough budget, the pressure and time necessary to measure ROI is ever more pressing and yet production is expected to rise. Measuring Marketing Returns. Measuring ROI is always a challenge because the buyer’s journey is rarely linear. Also see: One Bold Content Marketing Prediction for 2016.

Content Marketing 60

Content Marketing B2B Marketing Trends 60

Sword and the Script

DECEMBER 12, 2017

Convenience’ (more of it) and ‘friction’ (less of it) are going to be critical terms for brand messaging in 2018, whether through marketing or PR efforts. People want to buy from brands that they can trust and feel that share the same values. Ecommerce brands use their app to offer discounts, free shipping, etc.

Marketing 102

Marketing Content Marketing Crisis Management Data 102

ImPRessions - Crenshaw Communications

NOVEMBER 30, 2017

We empathize with those handling the public relations for NBC’s “Today” show, entrepreneur Russell Simmons, or any brands touched by scandal, but it’s time for a break. This year the brand has gone one step further and is working with Invisible People. It also helps the brand’s PR and social efforts.

Corporate 149

Corporate Nonprofit Mobile Storytelling 149

MaccaPR

FEBRUARY 23, 2016

As the new president of Minnesota PRSA, what advice do you have for your fellow PR professionals about advancing their careers in 2016? Corey duBrowa, SVP of Global Communications at Starbucks, says that 2015 was the year of the “ Democratization of Storytelling.” But I feel that the term “storytelling” has become a cliché.

Storytelling 48

Storytelling Corporate Case Study Measurement 48

ReimaginePR

SEPTEMBER 21, 2016

Plus, since the agreement took seven years of negotiations with big corporations, Hollywood lobbyists, and very few democratic representatives, there are more critics than supporters, including both 2016 presidential candidates. The EFF notes that, “U.S.

Telecommunications 120

Telecommunications Privacy Software Data 120

MaccaPR

MARCH 2, 2017

Where can public relations and marketing pros like you learn the best and worst times and days of the week to post branded content to Facebook or Twitter? It’s all guided by author Mike Stelzner, whose own personal branding with 149k Twitter followers deserves study. 9 (More) Lessons From the World’s Best Content Marketing Brands ”. “

Blogging 48

Blogging Marketing YouTube Content Marketing 48

Contently - Strategy

JANUARY 2, 2019

A study by Beckon found that the top 5 percent of branded content garners 95 percent of all engagement. Set goals and KPIs and measurement framework. Joe Lazauskas is Contently’s head of content strategy and co-author of The Storytelling Edge. I highly recommend you check it out. The seven key components are: 1.

Case Study 85

Case Study Content Marketing Strategy Facebook 85

Beyond PR

DECEMBER 5, 2017

Brands who blog have more indexed web pages, which boosts SEO. An active blog authenticates your brand, revealing your personality, expertise, and values, which helps to build your subscriber base and sparks customer loyalty. Customers purchase based on the trust and confidence they have in your brand, product, or service.

Infographics 72

Infographics Case Study Video Survey 72

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 91

Social Media Marketing Media Creativity 91

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. Podcasts are great for the delivery of credible information and analysis, and storytelling. Marketing predictions. Time to focus on blocking and tackling.

Marketing 168

Marketing Employee Content Marketing Training 168

Masters in Communications

FEBRUARY 12, 2022

If not religious in nature, then it could be a written form of word-of-mouth storytelling as many early pictorial depictions tended to be. It is designed to measure the relief of concern, stress, and rage while imparting a sense of calm and relaxation. So, it remains in the public perception. A huge spike in sewing classes followed.

Ethics 52

Ethics Communications Print Television 52