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One IPO, One M&A and the Best Media Monitoring Solutions for 2021 [PR Tech Sum]

Sword and the Script

Things are definitely picking up though and from where I sit, there’s a renewed sense of optimism across the PR and marketing community. SEMrush started trading on the NYSE under the ticker SEMR on March 29, 2021. G2 names best media monitoring solutions for 2021. million in AI services in 2021. SEMrush goes IPO.

Media 106
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20 PR and Marketing Predictions for 2022

Sword and the Script

As I’ve done for the last several years , I solicited and compiled a list of predictions from professionals across the PR and marketing community. Issues from 2021 to carry-over. Several trends that started in 2021 will grow to carry over into 2022. 2016: 11 Shrewd PR and Marketing Predictions You Can Bank On.

Marketing 214
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Public relations and professionalism: work to do to realise full potential

Stephen Waddington

billion to the UK economy (Public Relations and Communications Association, 2021). billion in 2016 (Public Relations and Communications Association, 2016). Practitioners and academics operate in almost entirely separate communities. In five years, it has grown from 83,000 people and £12.9

Publicity 167
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“Post Truth.” Navigating Misinformation and Managing Reputations

Reputation Us

Not only is “post-truth” in the Oxford Dictionary, the organization actually selected it as the word of the year in late-2016. A 2016 study that analyzed 376 million Facebook users’ interactions with more than 900 news outlets found that people seek information that aligns with their views. How Real is your Reputation? Your staff?

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Planting Hope: A Journey From Prison to Purpose with Cheryl Armstrong

PR for Anyone

A pivotal moment came in 2016 when Cheryl completed her master’s degree amidst personal tragedy and significant legislative changes regarding juvenile sentencing. After her release in March 2021, Cheryl wasted no time in bringing her vision to life.

Energy 130
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How can brands benefit from TikTok influencers?

Prohibition

As the most downloaded app of 2021, TikTok has surpassed over one billion active users on the platform, providing endless centertainment from creators around the world. This powerful marketing tool has been on the rise since 2016 and is continuing to grow, with the sector valuing at over £12.57 billion globally this year!

Brand 118
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Target for BME diversity in public relations underestimates issue

Stephen Waddington

PRCA data from 2016 suggest nine percent. 83,000 people work in public relations in the UK according to the PRCA 2016 Census. With the 2021 census looming, we would expect to see an increase in the number of BME people living across the UK.”. Thanks for stopping by.