Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 190

Marketing Content Marketing Data Social Media 190

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. You had a vibrant and long career in PR, working in almost every possible setting–from corporate to agency to non-profit. Corporations and non-profits are not that different from each other. I was a solo corporate comm. Many times, this backfires.

Publicity 174

Publicity Leadership Corporate Agency 174

Critical Mention

JANUARY 3, 2019

My goal was to simply share my story and experience on-line through a blog, and to then re-share on social media. While I started engaging on social media channels, I realized that blogging and writing about my experiences would be central to sharing my story. But I never assumed that anyone wanted to hear my story.

Interviews 105

Interviews Ethics Government Internal 105

Waxing UnLyrical

JULY 30, 2015

Experiment with blogging and writing outlets to start broadcasting your thoughts. measurePR Recap (July 2015): Internal Communications is a post from: Shonali Burke Consulting, Inc. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. See you all there!

Internal 40

Internal International Communications Measurement 40

Sword and the Script

NOVEMBER 9, 2021

Twenty-nine months ago, when I started writing these monthly summaries , there weren’t many PR software companies talking about artificial intelligence (AI). This month, as I perused through the vendor websites and blogs, I noticed a lot more of it. Intrado was formerly known as West Corporation. billion PR software market.

Software 94

Software Banking Technology Data 94

Sword and the Script

DECEMBER 21, 2021

I believe when people write predictions, they aren’t just saying what they think will happen but revealing a reflection of sorts. As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. 2015: 6 Pragmatic Content Marketing Predictions for 2015. Blogger outreach gets personal.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Sword and the Script

NOVEMBER 4, 2014

Corporate crisis communications provides a demonstration because there are very clear constraints: Unknown unknowns – the effort to understand what is happening. As a corporate sponsor this was Chevy’s big moment to showcase some of the finer points about the vehicle they were about to handover to the World Series MVP.

Crisis Communications 116

Crisis Communications Creativity Crisis Communications 116

Communications Conversations

OCTOBER 31, 2019

Not even American Family’s Jack Salzwedel (although he is great– I wrote about him first in 2015 ). It’s free or corporate jargon. The other half were either a branded graphic of some sort or a link image to a blog post or other GM online entity. They want leaders who feel, act and write/speak like real people.

LinkedIn 94

LinkedIn Employee Creativity Enterprise 94

Deirdre Breakenridge

FEBRUARY 25, 2016

The following article originally appeared on the AirPR blog. . Thank you Meredith Fineman for keeping me relevant), I have pulled together everything a PR person may have done in 2015 that they don’t need to do anymore, while giving y’all some guidance for 2016. Ahhh, the new year. Not wanting to be left out (FOMO alert. I promise.

Wireless 150

Wireless Analytics Data Trends 150

Communications Conversations

JULY 23, 2019

But, you just can’t have an event recognizing the best of our industry and completely exclude the people in corporate, non-profit and solo settings. who work for corporations or non-profits or are solo practitioners that I believe deserve the spotlight (some nominated by me; others nominated by friends). “Nerland Co.

Transportation 122

Transportation Social Media Corporate Agency 122

Cision

APRIL 20, 2015

Write “good” content. You could develop a content marketing strategy , but that doesn’t mean that it will be a good strategy, or that it is related to the corporate goals in any meaningful way. His advice: Write for power skimmers. I had the opportunity to write a guest post for a PR blog recently.

Content Marketing 120

Content Marketing Marketing Mobile YouTube 120

Deirdre Breakenridge

JANUARY 7, 2016

In November 2015, Marketwired, a news distribution and social communications company, created a survey, “Are You A #ContentMachine?” to find out exactly how PR and marketing professionals felt about their content efforts in 2015, and to also see how they plan to approach content marketing in 2016. Will you blog more frequently?

Survey 90

Survey Marketing Content Marketing Measurement 90

Marketwired

FEBRUARY 16, 2016

This is post 1 of our 5-part #CreativePR blog series. Our spring blog series will dive into this topic. Rethink writing: Michelle Messenger Garrett. Add life using quotes: Some quotes sound “canned”—try to liven up your quotes by writing them the way a person would actually talk.

Creativity 100

Creativity Pitching Writing Conference 100

Sword and the Script

JANUARY 28, 2020

Listen is where you establish searches and monitor media, including social media; Connect is the media contacts database – with an interesting twist; Publish allows you to publish releases, blogs and send pitches; Amplify allows you to showcase user generated content – like social media posts; and. Measure is the dashboard and analytics.

Software 117

Software Tools Publicity System 117

Deirdre Breakenridge

OCTOBER 20, 2015

On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations. I am going to share what I learned from this informative chat in two separate blog posts because there’s a lot to be covered.

Education 150

Education Training Course Social Media 150

Cision

OCTOBER 31, 2016

Writing for The Wall Street Journal, Jay Greene writes that LinkedIn’s objective is to increase engagement with the site , which is why they’ve built out such a rich complement of features. Although this is new to LinkedIn, it is an integration of the Lynda library (which LinkedIn acquired in 2015). Writing for HuffPo, J.D.

LinkedIn 60

LinkedIn How To Mobile Course 60

Barokas

MAY 30, 2017

It’s true that Google changed their tune on the value of press releases in 2015, when the search engine announced their algorithm would allow companies’ own statements to appear atop searches, which was good news for proponents of the press release. The question is, is this a genuine response or a tactic used to shew eager publicists quickly?

SEO 68

SEO Pitching Corporate Report 68

MaccaPR

OCTOBER 14, 2015

As of July 2015, on average, a typical post reaches professionals in 21 industries and nine countries. As opposed to only writing on your company blog, your content has a higher chance of being discovered on LinkedIn Pulse, because your content will be specifically curated to certain networks with an audience that’s already built for you.

LinkedIn 48

LinkedIn Content Marketing Marketing Engineering 48

Communications Conversations

DECEMBER 8, 2022

Holly is now the vice president of corporate branding and partnerships at Polaris. Her start : Writing intern, Ronald McDonald House Charities. Where is she now? She’s had six different jobs at Polaris in her 10+ years with the company. What makes Holly’s journey so interesting? Maggie Lamaack. An interesting career twist.

Marketing 60

Marketing Leadership Creativity Internal 60

Waxing UnLyrical

DECEMBER 21, 2015

Given that many of you are new(er) to WUL, I figured it would be fun to focus the last roundup of 2015 (WUL will go on vacation just like SBC) on WUL over the years. It took me about 4 hours to write, I think; it’s almost 2,000 words long. I had a lot of fun writing this post. Is it Shortsighted Not to Host Your Own Blog?

Analytics 40

Analytics Community Measurement Writing 40

PR Conversations

NOVEMBER 5, 2014

In fact, they are practised by some major corporations—selling everything from enterprise software for collaboration to video conferencing, from strategy consulting to office furniture. Perhaps Melcrum or the IABC could bring back medieval penalties for those purveyors of snake oil in the internal realm at their 2015 conferences.

Employee 103

Employee Communications Internal International 103

ReimaginePR

JUNE 10, 2015

That’s why I decided to write about it, to see what a difference a year makes. I think I’ll stop using that bit of corporate jargon altogether. That last point is relevant to me because I was privileged to witness the presentation at the CPRS 2015 conference in Montreal. Thankfully, this isn’t just a story about those things.

Video 120

Video Government Healthcare Viral 120

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. When you’re just blogging away but see no increase in your traffic? 11 Sure-Fire Ways to Get Millennials Reading Your Blog. Image: Search Engine People Blog via Flickr, CC 2.0. ” 2.

Content Marketing 40

Content Marketing Blogging Trends Engineering 40

MaccaPR

NOVEMBER 18, 2020

So what can you as a marketer or corporate communications professional learn from the magicians’ world of levitating supermodels and vanishing Bengal tigers? Too much marketing content – from blog posts to YouTube videos – is sleep-inducing and humorless. Here’s proof: 1. Focus Narrowly to Achieve Greatness.

Marketing 62

Marketing Agency Video Brand 62

MaccaPR

OCTOBER 26, 2015

It was a time when the very words “public relations” were scrubbed from the titles of corporate PR Directors. Even today, a Google search on the words “Death of Public Relations” generates 108,000,000 results - including giddy articles titled “The Many Deaths of Public Relations,” “The Death of PR Agencies,” and “Corporate PR Is Dead.”

Content Marketing 48

Content Marketing Marketing Advertising Advertising 48

ZudePR

DECEMBER 30, 2016

Towards the end of 2015, I was feeling distracted. Reading this book inspired me to write this blog post , which has been shared more than 1700 times on social media. #2: Speak, write, blog, tweet, make videos — whatever. Being a good writer is about more than writing. You write it as soon as you wake up.

Writing 84

Writing Google Meeting Airlines 84

PR Conversations

JULY 20, 2015

It’s understood that the play’s the thing; however, it was the vibrant community found around each performance that proved an unexpected volunteer adventure at The Toronto Fringe festival 2015. Following are things observed or directly experienced during my volunteer stint at The Toronto Fringe 2015. Hello new #FringeTO Pals!

Community 40

Community Print Twitter Creativity 40

Mindful Marketing

DECEMBER 17, 2015

She blogs on public relations and marketing leadership issues for Fast Company. Members are experienced practitioners who have held senior positions in large PR agencies and/or corporations, but now put services first and work directly with clients. I love theater, good writing, tennis and skiing.

Communications 50

Communications Marketing Internal International 50

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. Note: Mr. Galant is the CEO of Muck Rack, which is also one of the companies I track for my writings on PR technology. Note: Talkwalker is one of the companies I track for my writings on PR technology.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

MaccaPR

FEBRUARY 25, 2015

If you’re a corporate communications or public relations executive in Minnesota, the status of our state’s largest newspaper – the Minneapolis-based Star Tribune , with more than 250 editors and reporters – is always of intense interest. A photo posted by Maccabee Public Relations (@maccabeepr) on Feb 25, 2015 at 6:08am PST.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Communications Conversations

SEPTEMBER 2, 2015

How many blog posts have you read with the “tip”: Activate your employees! I mean, do the people writing these “tips” NOT think we know that? This is 2015. It’s not as easy as many lead you to believe. They’re your biggest fans! How stupid do you think I am? I’m pretty sure about 99.9%

Employee 60

Employee Social Media Brand Branding 60

Waxing UnLyrical

AUGUST 7, 2015

Back in the day – and I’m talking not that long ago – the number of comments you got on your blog were a big deal. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. Does blogging still matter? How to get off your ass and start blogging , August 2015: 5 comments.

Measurement 40

Measurement System Blogging Facebook 40

ZudePR

MAY 31, 2015

Your blog is just not working and you’re wondering why. And they all blog. His personal blog is PR Studies and he edits a magazine called Behind the Spin. Author of 27 Blogging from Paradise books. You have a belief in the essential goodness of human nature. Still reading? One Where Good Guys Win. I wrote: 1.

Communications 81

Communications How To Blogging Content Marketing 81

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. With more brands and industries getting comfortable with digital communications (social, blog, e-blast, etc.) 17: Wendy Zajack.

Social Media 93

Social Media Marketing Media Creativity 93

MaccaPR

MAY 23, 2016

Leveraging publishers (bloggers, freelance medical writers) to write or disseminate content can help companies introduce public health campaigns and engage target audiences with your messages. November 3, 2015. 53 percent of Millennials would rather lose their sense of smell than their technology. Engage Publishers as Opinion Leaders.

Conference 80

Conference Healthcare Marketing Crisis 80

Stephen Waddington

DECEMBER 30, 2019

Vuelio named this blog the best PR and communications blog in 2019. Each corporate PRCA member will be expected to engage with a local school each year. In 2019 purpose continued to emerge as a theme in corporate leadership as a means of reconnecting organisations with society. Trust in the news has fallen 11% since 2015.

Government 103

Government Education Print Ethics 103

Frederik Vincx

DECEMBER 11, 2015

Hence, this isn’t a typical 500-word blog post with 10 tips to ( insert random PR activity ). Long form blog posts? It is simple: participants first write their ideas without discussion on Post-it notes. Read more about FINN’s journey to becoming a lean PR agency in founder Raf Weverbergh’s 3-part blog post.

How To 60

How To Software System Employee 60