Shift Communications

JANUARY 28, 2016

The largest social network in the world – practically a planet unto itself – released its Q4 and 2015 calendar earnings. Let’s see how Facebook closed out 2015. One change from previous State of Social reports: our charts are now interactive and embeddable. Hover over any data point to see exact numbers.

Mobile 60

Mobile Facebook Social Media Instagram 60

Shift Communications

FEBRUARY 11, 2016

The 140 character social network released its Q4 2015 earnings. The growth story is the headline: for the first time in recent memory, a major publicly traded social network experienced negative monthly average user growth, quarter-over-quarter: As shown above by the green bars, growth fell to -0.65%, or 2 million users.

Twitter 60

Twitter Social Media Analytics Mobile 60

Cision

APRIL 5, 2016

Hope is a terrible strategy. B2B marketers, in particular, are missing a huge opportunity with social advertising to promote content. Facebook makes money by selling advertising. But the social advertising model looks nothing like the traditional shotgun approaches we are used to. And then…no one sees it.

Advertising 120

Advertising Advertising Facebook B2C 120

Cision

APRIL 5, 2017

Far from a secret pheromone added to the air in a clothing retailer — or subliminal cues placed in television advertising — emotional, truth-based storytelling plays on a consumer’s state of mind and makes them want to believe. Who’s doing it right: A powerhouse example is the 2015 Always’ Like a Girl campaign.

Brand 252

Brand Branding YouTube Social Media 252

Shift Communications

FEBRUARY 5, 2016

LinkedIn, the former dark horse of social media, has not only grown past Twitter, but is a serious publishing platform in its own right. LinkedIn’s membership continues to grow, passing 400 million registered users: Above, we see sustained 4% quarter over quarter growth, indicating a still-healthy social network.

LinkedIn 60

LinkedIn Social Media Mobile Media 60

The Proactive Report

FEBRUARY 3, 2015

In the ‘old days’ advertising and marketing a SuperBowl commercial was prized because it had the most eyeballs and the most engaged audience. million) and is being shared liberally on social media. https://www.spredfast.com/social-marketing-blog/tweets-ads-data-recap-2015-social-super-bowl.

Digital PR 100

Digital PR Social Media Media YouTube 100

Shift Communications

OCTOBER 28, 2015

The 140 character social network released its Q3 2015 earnings. The more effective Twitter is at advertising, the more ad revenue it collects. The more effective Twitter is at advertising, the more marketers can rely on the service to ensure that marketing messages are reaching audiences. If it’s working, no.

Twitter 60

Twitter Analytics Comparison Mobile 60

The Hoyt Organization

NOVEMBER 16, 2023

The Barcelona Principles have since been updated twice – in 2015 (Barcelona 2.0) They shape a framework that is: Transparent, consistent, and adaptable to the rapidly growing media landscape. As a result, it facilitates more effective communication strategies. version covers all relevant channels including social media.

Publicity 100

Publicity Measurement Privacy Guidelines 100

Sword and the Script

DECEMBER 21, 2021

Engage with the blogger on social media first, personalize your outreach, read and follow any requirements, and provide high-quality content. Social media livestreams will become acceptable as mainstream ‘news.’. As a former journalist, I struggle with this blurring of the lines between earned and paid media.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Doctor Spin

APRIL 17, 2023

The extra mile PR strategy is simple yet powerful. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. link] Graham highlights the necessity of recruiting users manually in the early stages, as waiting for users to come is not a viable strategy. Ritz-Carlton.

Strategy 52

Strategy Customer Service Airlines Hotels 52

David PR Group

NOVEMBER 14, 2014

What Bacardi is doing actually fits with my main marketing theme for 2015. We may already have a great message, but we need to make sure our channels are working for us, whether we are talking about advertising, promotions, publicity, or some new and different social medium. Bacardi and its channel partner are all in.

Hotels 71

Hotels Marketing Strategy Advertising 71

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. Regardless, this is an area for further exploration as part of a news organizations multimedia strategy.

Newspapers 71

Newspapers Mobile Media Facebook 71

MaccaPR

OCTOBER 22, 2014

social media stuff, that is!?. At last week’s MIMA summit, final keynote speaker Amy Webb of digital strategy agency Webbmedia shared a cleverly concocted look at what’s to come for the latest and greatest(?) social media network, Ello, which I’ll share below. Social Media'

Social Media 54

Social Media Media Facebook Conference 54

Stuart Bruce

JANUARY 5, 2015

Why in 2015 are we still asking what is PR? Most people who don’t work in public relations have a very poor grasp about what PR actually is and those working in related disciplines, such as advertising and marketing, often have the weakest grasp in that they think they know what it is, but are actually often wrong.

Reputation 60

Reputation Corporate Ethics Communications 60

Cision

DECEMBER 29, 2015

Ann primarily writes about social media and growth hack strategies, SEO and e-commerce. But when everyone is trying to capture the fancy of today’s discerning audiences, how will you make sure your content marketing strategies make you stand out from the crowd? Social Media. The answer is simple!

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

Mindful Marketing

AUGUST 5, 2023

” – AdAge “I am concerned that Musk will continue to make random changes to the platform, either alienating more casual users of the service who tend to be people my company would market to, or change the advertising tools that allow us to target users.”

Twitter 100

Twitter Consumer Newspapers Social Media 100

Cision

NOVEMBER 30, 2015

Black Friday 2015 has come and gone, and one trend dominated all others: more and more people are purchasing online rather than shopping at brink-and-mortar retailers. There is not an all-encompassing “social media” Black Friday 2015 was the most social Black Friday on record.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

APRIL 7, 2015

Content marketing is a crucial piece of content strategies. As technology becomes ever-present, content strategies should include video, podcasts, games, comics, events and more. A successful content strategy in 2015 and beyond will include brands differentiating themselves by thinking outside the traditional content marketing box.

B2C 120

B2C Content Marketing B2B Mobile 120

Deirdre Breakenridge

MAY 24, 2016

With the dramatic increase in podcast listening hours in the US, and the rise of mobile usage, marketing professionals are exploring the world of podcasting; how to launch a show and the strategies to attract and build a large community of engaged listeners. In 2015, Americans listened to approximately 21.1

Energy 190

Energy Mobile Community Measurement 190

Stuart Bruce

JANUARY 6, 2015

Offensiveness is thus built in to the official campaign strategy. Writing on Labour Uncut David Talbot makes an excellent job of highlighting Alexander’s ineptitude by showing how his exciting new campaign strategy for 2015 was almost exactly the same as his exciting new – and failed – campaign strategy for 2010.

Communications 60

Communications Case Study Interviews Study 60

5W PR

AUGUST 1, 2019

Perhaps the biggest change the Barcelona Principles wrought on the PR industry is the rejection of Advertising Value Equivalents (AVE), a concrete statement that PR is not advertising; a news story is not an ad. In terms of the free market, countless billions of dollars are spent on TV, internet and print advertising each year.

Measurement 60

Measurement Advertising Advertising Guidelines 60

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. The major theme from this year’s report is the rising challenge news organizations face managing mobile and social media audiences.

Mobile 52

Mobile Media Newspapers Local 52

Cision

MARCH 30, 2015

The check-in may be dead on Foursquare, but the app is alive and well – and increasing Twitter’s “social media on steroids” effect for brands. Twitter (@twitter) March 23, 2015. Social media is one limitless and boundless universe of customer conversation,” Nicole said. “It Coming soon!

Twitter 120

Twitter Social Media Retail Groups 120

Cision

MARCH 3, 2016

Motion PR turns 10 years old this month, capping off a whirlwind 2015 in which they moved into the penthouse suite of Chicago’s LaSalle-Wacker Building, grew the business significantly with high profile client wins, and hired PR industry vet Wheatley Marshall as senior vice president. Motion PR grew by 60 percent in 2015.

Newspapers 120

Newspapers Creativity Mobile Agency 120

Cision

MAY 19, 2015

Attendees of New York Fashion Week share photos across social media. Use technology and social media to extend it as much as you can. Develop a content creation strategy because you will have lots of content creation opportunities before, during and after the event. Native Advertising.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Journalistics

MAY 26, 2015

One of my favorite annual reports is the Pew Research Center’s State of the News Media 2015. Now in its 14th year, the report is one of the best indicators of the health of the news media industry. Regardless, this is an area for further exploration as part of a news organizations multimedia strategy.

Mobile 40

Mobile Media Newspapers Local 40

The Proactive Report

OCTOBER 16, 2015

Over the past couple of years companies have been spending more of their marketing and communication budgets on digital and social media. 72% of the PR firms polled by the 2015 Holmes Report rated digital and social as one of their top three growth drivers. We’re now at 89%. Search is #1.

Industry 100

Industry Digital PR Training Agency 100

Cision

SEPTEMBER 28, 2015

I got some exclusive information before they launched their “find my phone” feature and occasionally get free products for helping to amplify awareness on social media channels (and here – although I mean to use it as an example and not a promotion). ” – Journal of Advertising Research 3.

Marketing 120

Marketing Groups Journalism Social Media 120

Marketwired

APRIL 12, 2016

In its 2015 study , Edison Research showed that podcast consumption grew from 11% of the U.S. population in 2006 to 33% in 2015 — a current total of 155 million Americans. Podcasts Can Help Advertisers Reach Niche Audiences. Most of the leading podcasts these days rely on the same group of advertisers.

Advertising 100

Advertising Advertising Television Radio 100

Doctor Spin

FEBRUARY 22, 2024

PR professionals craft compelling narratives and critical messages that resonate with stakeholders , influencers , and publics , and they disseminate these through various channels, including traditional media, social media , and direct communications. Develop the PR strategy and keep the PR plan updated.

Publicity 52

Publicity Public Affairs Journalism Corporate 52

Cision

AUGUST 11, 2016

The calculation takes into account a number of data points, such as social shares, SEO data and page rankings. Social Media Today. But what we do know is that data – social media data in particular – can reveal almost everything about us. Advertising Age Online. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Polaris

JANUARY 2, 2015

Hopefully we learn a few content marketing lessons by reviewing the past year, then use that information to develop even more effective editorial calendars in 2015. So I turned to Bill Hearn , Counsel, Davis LLP, a leading legal expert in competition, advertising and marketing law. Everyone wanted to understand the new rules.

Content Marketing 100

Content Marketing Blogging Marketing Storytelling 100

Shift Communications

JANUARY 13, 2016

Why would the “micro-blogging” platform take away one of its only unique characteristics in the ever-crowded social media space? The longer people stay on Twitter’s domain or within the mobile app, the more time Twitter has to sell those impressions to advertisers. One word: MONEY. The coherent narrative is the defining factor.

Twitter 60

Twitter Advertising Advertising Facebook 60

Stuart Bruce

OCTOBER 6, 2016

Given that the report was commissioned by the PRCA it’s hard to know what to make of the finding that 45% of in-house respondents claim the majority of content for digital and social media activity comes from the PR and communications department, although this has dropped from 52%. What digital and social platforms do PR people use?

Training 119

Training Digital PR Media Training Education 119

Shift Communications

APRIL 29, 2015

The 140 character social network released its Q1 2015 earnings. Here’s the big news and the reason Twitter’s stock took a beating on the after-hours market: The first quarter for all social networks is always a tough one compared to the way B2C advertisers spend like drunken sailors in Q4. Christopher S.

Twitter 60

Twitter Advertising Advertising B2C 60

5W PR

APRIL 8, 2021

Communication has been dramatically changed by social media. With companies still trying to figure out the best way to utilize the power of social media platforms, one of the most well-known marketing tools has transformed its original purpose. How to Write the Best Press Release? Newsworthy. No Sales Pitch.

Engineering 128

Engineering Writing Social Media Report 128

Cision

JUNE 10, 2015

In 2015, traditional media companies are expected to continue shifting towards rebranding, new media entrepreneurism, native advertising and the adoption of digital newsrooms. If you start from that spot, you have a completely different strategy. — Robert Udowitz (@RUdowitz) June 10, 2015.

Pitching 120

Pitching Policies Ethics Mobile 120