ImPRessions - Crenshaw Communications

MARCH 21, 2017

But while competitors may be sharpening their knives for Uber while the brand is down, there are some concrete steps a company can take to mitigate a crisis, rehabilitate its image and even emerge from the ashes stronger than ever. There are other important measures to employ at the first signs of negative press as well.

Airlines 136

Airlines Reputation Product Launch Crisis 136

Landis PR

JUNE 26, 2023

Since Amazon Alexa launched in 2014, we’ve used AI to bring efficiency to various household tasks. By analyzing sentiment analysis, media coverage, and social media conversations, AI-powered tools can help PR teams monitor brand reputation, identify emerging trends, and measure the impact of their campaigns.

Publicity 52

Publicity Training Data Tools 52

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

Engage PR

JANUARY 6, 2018

in the next five years (1* Chief Marketing Officers Survey, 2014 ) social activity is becoming more integral to brand perception and business performance. Core to the delivery of an effective social media strategy is understanding your target audience, setting clear objectives and knowing what you’re going to measure and why.

Social Media 60

Social Media Strategy Media Survey 60

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). By 2014 it was obvious that video was the rising star of content marketing. We consider these videos to be mostly top-of-funnel, brand-awareness builders.

Video 153

Video B2B Film Marketing 153

Stephen Waddington

JANUARY 17, 2019

Gini Dietrich first described the relationship between different forms of media as four overlapping circles in 2014 in her book Spin Sucks: Communication and Reputation Management in the Digital Age. Brands bid against peers targeting the same behaviour, demographic or keywords. Its simplicity is compelling. Test and learn.

Media 103

Media How To Advertising Advertising 103

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. Major PR objectives like reputation management , relationship and task management can be streamlined by building out an employee network on social media.

Employee 40

Employee Measurement Social Media Product Launch 40

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? In the digital age, law firm management shouldn’t be asking whether social media is right for them.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? In the digital age, law firm management shouldn’t be asking whether social media is right for them.

Social Media 60

Social Media Media Television Radio 60

PR Conversations

OCTOBER 28, 2014

It also means that public relations professionals have to operate everywhere within the organisation , looking at structures, processes, physical premises, ways of working—everything—because these are where principles are really lived and this is where the organisation or brand narrative is really written, not by the keyboard of a brand journalist.

Leadership 111

Leadership Publicity Government Journalism 111

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. This policy encourages customers to try products without fear of commitment and builds trust with the brand. Host a themed party or event that aligns with your brand and values.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 26, 2023

In addition, this same disruption – led by the 2024 election, the speed of misinformation and continued economic uncertainty – will require a strong measure of GRIT. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships. Without it, customers and partners will lose loyalty to your brand.

Writing 193

Writing Communications Marketing B2B 193

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. Check Traffic Organic traffic is one metric that most tools can provide, though they are estimations of traffic, not exact measures. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 90

Analysis SEO Guidelines Google 90

Waxing UnLyrical

FEBRUARY 19, 2014

By the same measure, “monitoring” sounds less sinister than surveillance, but they’re really the same thing. An organization’s reputation really depends on the quality of its products or services, the effectiveness of its marketing, what it’s like to work there, and how it does business with others. Monitoring is surveillance.

Social Media 96

Social Media Privacy Media Training 96

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

Prohibition

DECEMBER 17, 2021

A crisis occurs when there is a severe risk or threat to the reputation, business, and organisational viability. A crisis can negatively impact your brand and reputation on multiple levels if it’s left unaddressed. Crisis communications is an important aspect to tackle as a business owner.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Sword and the Script

OCTOBER 8, 2019

But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and. Leads to a reputation for thought leadership. Here are three easy measures. This measure is useful for making the case to invest in content marketing.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

Sword and the Script

DECEMBER 26, 2017

Marketing measurement statistics. While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 10) Two sides of the political issue for brands. 10) Two sides of the political issue for brands. Brands in Politics ). Corporate Reputation ). Proving Value ).

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

ZudePR

MAY 31, 2015

“Value is subjective: it’s impossible to measure the value of a public relations programme until it’s been running for a while (and even then it’s still hard). I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. “How?

Communications 81

Communications How To Blogging Content Marketing 81

ZudePR

JUNE 6, 2016

I'll find myself researching something that's neither important nor urgent, like keynote speakers for two events time or which t-shirt people reckon is the best for getting branded up. In 2014 we did 13 different conferences; in 2015 we did three. I measure my productivity and outputs in many different ways. From his hammock​.

Writing 114

Writing Social Media SEO Blogging 114

Cision

JULY 25, 2016

Just because there are superusers that engage your brand doesn’t mean that they will engage it in a meaningful way. And if a superuser is adversarial to your brand, even superfluous engagement may be damaging to a brand’s reputation. Measurement enables adaptability. Thoughtful measurement.

Facebook 120

Facebook Instagram Measurement Twitter 120

The Proactive Report

JANUARY 30, 2015

Daniel Lemin, President, One Good Brand. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. SF: Online Reputation Management. Good visuals work. year-over-year.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University.

Study 99

Study Measurement Survey Education 99

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 92

Social Media Marketing Media Creativity 92

Katie Paine's Measurement Blog

MARCH 29, 2023

Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics? NASA’s heritage and enduring reputation helped it recover. Or, rather, blamed on the organizational or brand being clueless about (or ignoring) social media. Neither did I. That’s a sign of a crisis well-handled. Under Armour suits were blamed for the U.S.

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

Sword and the Script

DECEMBER 15, 2020

Efficient marketing execution and measurement. Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. Forward-thinking brands and organizations can tap into the screen-cautious with community stories that support the values they espouse.

Marketing 169

Marketing Employee Content Marketing Training 169

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. But when it comes to most types of reputation crises, they are decidedly unwelcome. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation.

Reputation 130

Reputation Viral Employee Customer Service 130