PRSay

MAY 16, 2016

The reputations of the brands and organizations that we represent can be strengthened or tarnished in an instant. Leadership is needed to help PRSA guide its members to succeed and thrive during this critical period of opportunity. News and information travels faster than ever before. Follow Joe on Twitter @ jcohenPR.

Travel 104

Travel Leadership Reputation Industry 104

Cision

JUNE 15, 2017

Lorie has been with the organization since 2014 and is thrilled to lead this group of the foremost Hispanic public relations practitioners in the U.S. With the diversity we see in America and the cross-cultural impact of Hispanic America, most brands have the foundation of a product or service that appeals to Hispanics.

Automotive 245

Automotive Resources Strategy Consumer 245

ImPRessions - Crenshaw Communications

SEPTEMBER 8, 2016

And a strong reputation usually engages consumers over time. Brands must earn the trust of customers, and that’s where good PR can play a role. One tactic that supports that positioning is a thought leadership event. Brand influence is born in a community. Yet it’s a tricky question. Educate Prospects.

Education 120

Education Leadership Viral Consumer 120

Melissa Agnes

AUGUST 12, 2014

In today’s “trust economy”, your company’s reputation is your most valuable asset. Yet the 2014 Edelman Trust Barometer shows that consumer trust in executives (and government) is at an all-time low. Put some thought into these important questions and launch your personal brand intelligently. Stay tuned!

Crisis Communications 251

Crisis Communications Crisis Communications Energy 251

Critical Mention

JUNE 12, 2018

Brazil suffered a humiliating 7-1 loss to Germany in 2014. Takeaway : Coach Scolari demonstrated leadership by taking ownership for the loss, offering a quick and concise response, and tried to win back the public by asking for forgiveness and offering a sincere apology. Coach Scolari of Brazil accepts responsibility for defeat.

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

Flack's Revenge

NOVEMBER 29, 2017

Then, I met Mark Traphagen , who participated in my panel on branding and thought leadership at the Social Tools Summit in October (where he won a Social Guru award). By 2014 it was obvious that video was the rising star of content marketing. We consider these videos to be mostly top-of-funnel, brand-awareness builders.

Video 153

Video B2B Film Marketing 153

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

Originally written for Jaffe – the legal industry’s leading full-service PR and marketing agency (July 2014). How can law firms use social media to attract more clients and further their public reputations? And, up until now, the outlet for thought leadership has been traditional media, i.e., print, radio and television.

Social Media 60

Social Media Media Television Radio 60

Buzzstream

JANUARY 22, 2024

Then, in 2014, Google warned about the potential harm of guest posting if its main purpose was solely link building. Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. One practice sits squarely in Google’s gray area: guest posting sites.

Analysis 90

Analysis SEO Guidelines Google 90

Doctor Spin

APRIL 17, 2023

This policy encourages customers to try products without fear of commitment and builds trust with the brand. To create these “zombie loyalists,” Shankman recommends focusing on exceptional customer service, going above and beyond to ensure every customer has a positive experience with your brand. McGraw-Hill Education.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 193

Writing Communications Marketing B2B 193

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. 2 Discover how to leverage PR (Personality and Reputation) to minimize an identity crisis, maximize registration and optimize participation.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Communications Conversations

MAY 30, 2018

I resigned my last full-time PR job in December 2014, as vice president of communications and public affairs with Berkshire Hathaway Energy (BHE). I’m also a consultant to Sprosty Network, and we’ve together worked over two years to build the brand for its RetailXelerator (RX) program (an innovation pipeline program for major corporations).

Apparel 106

Apparel Public Affairs Training Corporate 106

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 190

Marketing Content Marketing Data Social Media 190

PRSay

OCTOBER 21, 2022

From 2006–2014, Taylor Swift released albums on a consistent two-year cycle. Waiting to release your news gives you time to regroup, while also sparking curiosity around what your brand will do next. The lesson: To capture people’s interest, try something unexpected. Take a breath and revisit. Don’t get discouraged; get creative.

Strategy 156

Strategy How To Video Reputation 156

Sword and the Script

DECEMBER 26, 2017

5) Thought leadership builds trust and drives sales. 82% of respondents to an Edelman study “said thought leadership has increased their trust in a vendor organization.”. Thought Leadership Influences Sales ). While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”.

Content Marketing 124

Content Marketing SEO Social Media Marketing 124

Communications Conversations

JUNE 25, 2015

I was researching social media brand voice examples on behalf of a client the other day, and I stumbled across the Sharpie accounts. For those who have been paying attention, Sharpie has been widely heralded as one of the more progressive and “hip” brands when it comes to social media. And, this from a brand with: 1) 3.6

Social Media 60

Social Media Case Study Media Study 60

PR Conversations

DECEMBER 19, 2014

Securing a reputation for content leadership. Content creation and curation need to step up a gear in 2015 as only the best will secure a reputation for content leadership and cut through the morass of online clutter. The next class starts in February 2015; access full details here on t he PR Academy site.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

OCTOBER 8, 2019

But he also notes that content marketing lets you have your cake and eat it too because it supports softer metrics that at the same time: Builds brand; Drives engagement; and. Leads to a reputation for thought leadership. There are a few benefits I’d add to that: a) Media relations. b) Integrated marketing.

Content Marketing 81

Content Marketing Marketing Comparison Measurement 81

ZudePR

MAY 31, 2015

I think there’s a mutual professional interest as well as enlightened self-interest; to improve the value and reputation of what we do. Moving the needle of thought, in regards to reputation and relationships, for an increasing number of organisational stakeholders.” I get to learn from those more experienced than me.

Communications 81

Communications How To Blogging Content Marketing 81

ImPRessions - Crenshaw Communications

AUGUST 25, 2020

And most CEOs acknowledge the benefits of social engagement for their personal and corporate brands. One of the better studies is from 2016, with data collected in 2014 – quite a long time in digital media years. Social content has a humanizing effect on a brand, making it and the resulting conversation more authentic.

Social Media 380

Social Media Leadership LinkedIn Corporate 380

ImPRessions - Crenshaw Communications

AUGUST 2, 2017

As all PR and social media pros know, a brand’s digital presence is both very powerful and very fragile. A flippant attitude or a risky tweet can take a brand even further. The fast-food brand is famous for its sassy social media voice, and what’s more, its strategy has won it praise and coverage in mainstream media.

Social Media 136

Social Media Brand Branding Airlines 136

ZudePR

JUNE 6, 2016

The lessons were largely "by example", but his integrity and leadership made a distinct impression on me. #12: I'll find myself researching something that's neither important nor urgent, like keynote speakers for two events time or which t-shirt people reckon is the best for getting branded up. When I am not, I am not.

Writing 114

Writing Social Media SEO Blogging 114

Waxing UnLyrical

JULY 17, 2015

Yet, despite our increased awareness, the Society for Human Resource Management (SHRM) reported as recently as April 2014 that many companies still lack diversity training, budgets and metrics. A strong example of this can be seen on PRWeek ’s 2014 Agency Business Report. At least not in 2014; and 2014 wasn’t light years away.

Agency 40

Agency Report Training Leadership 40

PR Conversations

SEPTEMBER 18, 2014

This is according to a Report of the Generally Accepted Practices (GAP) VIII Survey (Canadian) presented to CPRS members and other practitioners in early September 2014, by lead researcher Amy Thurlow, PhD, APR , associate professor at Mount Saint Vincent University. strong acceptance of the strategic value of PR.

Study 99

Study Measurement Survey Education 99

Mark My Words

JUNE 17, 2015

Reputation matters: Varney gave the order for the park to be kept shut for the day after and, for the ‘foreseeable future’ promised full refunds for those who’d pre-booked. Varney put his money where his mouth is- a seven figure sum has been reportedly been set aside (Merlin’s theme park revenue in 2014 was £331m).

Interviews 60

Interviews Travel Crisis Reputation 60

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. 9) Brands across the aisle. “I What this does to the customer experience and brand loyalty is significant.

Social Media 92

Social Media Marketing Media Creativity 92

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 169

Marketing Employee Content Marketing Training 169