Critical Mention

JUNE 12, 2018

These epic World Cup fails show us what NOT to do when it comes to best PR practices and how to use crisis communication strategies to quickly recover. The key to crisis management is to have a plan ahead of time, respond immediately, take responsibility, and ensure everyone in the organization knows his or her role. Until next time!

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

prTini

AUGUST 22, 2014

How to Manage an Internal Crisis Without Losing Your Mind. 2014 Edition. ICYMI, this week’s issue of A fresh AP [PR] OACH shared how brands of any size can elevate their PR/social media campaigns by remixing and sampling big-brand ideas to work within their budget/resources. Social Media Press Release 3.0:

Case Study 49

Case Study Retail Resources Twitter 49

Solo PR Pro

JUNE 6, 2017

Communication professionals will need to ensure that brands are delivering a consistent message and experience across platforms. Our roles may also involve working across more internal groups, with 58% of companies indicating that they have a dedicated mobile marketing team ( Salesforce ). Share of voice has a whole new meaning.

Trends 49

Trends Mobile Video B2C 49

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stuart Bruce

JANUARY 7, 2016

Just 66% of small and mid-cap quoted companies say they have formal corporate reputation risk and crisis communications management plans in place and 25% of those that do have plans don’t even review their plans at least every year. Advisers to the sector believe that companies are overstating even these poor findings.

Reputation 60

Reputation Company Corporate Crisis Communications 60

wiredPRworks

OCTOBER 9, 2015

At IMEX America 2014 , I presented on Panoramic PR. Thanks, also, to MPI [Meeting Professionals International] for booking me as a Smart Monday speaker. With over 360 million members, LinkedIn offers a high-performance personal branding platform you activate, design, and manage. This is will be my third IMEX conference.

LinkedIn 49

LinkedIn Trends Marketing Meeting 49

Sword and the Script

DECEMBER 26, 2023

To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content. Expanded brand collaboration “Partnership Paradise: 2024 will be the year of brand partnerships.

Writing 198

Writing Communications Marketing B2B 198

Sword and the Script

DECEMBER 20, 2022

They enable consumer brand marketers to connect with influencers who have large followings on Instagram, TikTok, and YouTube, in a straightforward transactional manner. I predict brands will look to the PESO model (which stands for paid, earned, shared and owned media) to make more of their owned media.

Marketing 196

Marketing Content Marketing Data Social Media 196

ZudePR

JULY 20, 2016

In 2014, a whopping 581,000 businesses started up in the UK. But people also buy brands that speak to them, and it’s far easier to speak in an authentic voice if you’re the sole representative of your brand. Easier in the sense of humanising your brand, and easier in terms of consistency of tone and quality. Yes, be nice.

Digital PR 60

Digital PR SEO Small Business Blogging 60

PR Conversations

SEPTEMBER 22, 2015

One would hope so; however, an article published in August 2014 in the American magazine, The Atlantic , pondered the outsized numbers (and how they related to career trajectory) of women in PR, demonstrating that the debate remains current. Précis about having a second post on Italian women in PR. Public relations remains important.

Interviews 40

Interviews Enterprise Corporate Internal 40

Melissa Agnes

DECEMBER 8, 2014

This was an avoidable – preventable – crisis. This needed to be a prevented crisis. Analyzing Uber’s response to this crisis. This crisis reflects upon them after all, not the New Delhi government. It is not possible to foresee and prevent every type of crisis scenario. Update: December 31, 2014.

Crisis 100

Crisis Company Government Transportation 100

Cision

MAY 12, 2016

By relying on outdated measurement strategies, brands cannot prove which campaigns need work. In fact, 53 percent of public relations professionals claim measurement is their biggest skills weakness, a 6 percentage point increase from 2014. Internal and external events prevent everything from being nice and neat.

System 120

System Measurement Software Data 120

PR Conversations

DECEMBER 19, 2014

As a result of the recent course, I’ve been reflecting on how in 2015, professional use of social media and digital communications will be essential for anyone working in PR, internal communications, public affairs, marketing and many other functions, in almost every type of organisation.

Social Media 90

Social Media Trends Communications Crisis Management 90

Sword and the Script

DECEMBER 26, 2017

While that percentage is a plurality, the next highest priority, brand building, trailed with 24% of the votes.”. 10) Two sides of the political issue for brands. 10) Two sides of the political issue for brands. Brands in Politics ). 12) Emotion in crisis communications works. Brands in Politics ).

Content Marketing 126

Content Marketing SEO Social Media Marketing 126

Cision

SEPTEMBER 30, 2015

Prepare in advance for crisis. Learn “How to Plan and Manage Crisis Communication in a Social World” today! A study published in 2014 found that of the U.S. Engaged stakeholders don’t care about a branded process or newness of an innovation, they care about how many lives were changed.

Media Relations 120

Media Relations Trends Media Corporate 120

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Do what makes the most sense for your brand. #6. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. That means my best crisis comms advice and experience can’t be fully disclosed as some of it has helped clients avoid a crisis and therefore talking too much about it risks actually bringing it out into greater prominence!”

Communications 81

Communications How To Blogging Content Marketing 81

Cision

AUGUST 17, 2015

The order of most to least trusted remained the same in 2014 and 2015: NGOs. Internal Crisis/Inefficiency Management. This allows company workers to feel genuinely included and listened to, allowing them to be more forthcoming as to the causes of crisis and or inefficiency. Government. Recruitment of Thought Leaders.

Study 120

Study Engineering Mobile Crisis 120

Frederik Vincx

DECEMBER 11, 2015

It is full of practical advice to get your team on board during workshops, internal presentations, and pilot projects. The highest skills gaps were reported as measurement (53%), budget management (44%), crisis management (37%), and digital communications/social media (35%). Doing new work requires new ways of working. Discover Prezly.

How To 60

How To Software System Employee 60

Katie Paine's Measurement Blog

MARCH 29, 2023

And, conversely, if you are open and honest, then you can survive a crisis more easily. In one of my earliest columns, I applauded Nabisco for getting in front of a budding crisis by sending a “Cookie Inspector” into a classroom to publicly count chips. Remember Under Armour’s crisis at the Sochi 2014 Winter Olympics?

Crisis 52

Crisis Pharmaceuticals Social Media Comparison 52

MaccaPR

NOVEMBER 4, 2014

But that head-to-head contest could hardly be as savage as the current brand battle between Beats Electronics’ Beats by Dre headphone line and the venerable audiophile company, Bose. The NFL’s effort to defend Bose’s investment by punishing athletes for going brand AWOL boomeranged into a PR bonanza for Beats by Dre. The lesson?

YouTube 118

YouTube Brand Branding Crisis 118

Sword and the Script

FEBRUARY 4, 2020

In response to the breaking crisis, Avast shut down Jumpshot. In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. Burrelles has been working to modernize both its brand and technology.

Software 104

Software Analysis Data Tools 104

Contently - Strategy

JANUARY 23, 2019

On the contrary, if you route to an outlet like Vox and search the term “Brexit,” you’re greeted with this: Britain’s roiling Brexit crisis, explained (and updated regularly). Vox launched in 2014, around the time ESPN acquired FiveThirtyEight, the data-explainer site run by Nate Silver.

Media 111

Media Journalism Content Marketing Education 111

Communications Conversations

MAY 13, 2015

She graduates this spring summa cum laude , and has already secured a position as an account executive intern at Skyya Communications in New York City. She currently interns at Paradise Communications where she assists in writing and researching press materials for clients such as the Dali Museum and Visit. Pete/Clearwater.

Groups 60

Groups Internal International Conference 60

Sword and the Script

DECEMBER 15, 2020

Brand-to-brand collaboration. Likely see more brand-to-brand and brand-to-influencer collaborations. 2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time.

Marketing 174

Marketing Employee Content Marketing Training 174

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130