Prohibition

NOVEMBER 10, 2021

Sainsbury’s advert in 2014 was one that tugged on the nations heartstrings and perfectly captured the message the brand was trying to portray, ‘Christmas is for sharing’. GoPro changed the camera industry with their line of compact waterproof cameras perfect for those who love extreme sports and adventure. GoPro – Hero 6 .

Video 62

Video Sports Film Employee 62

Communications Conversations

MAY 30, 2018

“I’m done with agency life. You could replace “agency life” with “corporate life” and insert a whole other sub-set of people, too. So, sometimes people start talking about finding a job in another industry. It’s too many hours, too stressful and I have other things I’d like to do.”

Apparel 106

Apparel Public Affairs Training Corporate 106

PRSay

AUGUST 12, 2016

And, for the future trends of our industry, we should begin looking to analytics more in order to better determine what influences our media strategies, planning and implementation. Before my time at adidas they were actually my client, as I worked for the brand’s PR agency for almost three years.

Storytelling 60

Storytelling Social Media Sports Strategy 60

PR Conversations

APRIL 24, 2018

In terms of a sector or industry, I would like to do PR for a travel company. José Manuel Velasco is an executive coach and communication consultant, a member of the advisory board of the Latino American leading PR agency Llorente & Cuenca (and is its coaching practice lead), and serves as senior advisor of Thinking Heads.

Journalism 79

Journalism Ethics Film Construction 79

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. This year, we saw in-house teams get downsized and agency budgets get reduced. There’s no point in building a reputation if the startup is facing an existential threat.

Writing 198

Writing Communications Marketing B2B 198

Communications Conversations

MAY 3, 2016

Courtney is the director of Allen Hall PR our student run public relations agency at the University of Oregon and the president of the American Women in Sports Media chapter. She’s done an extensive survey and in-dedpth interviews. In addition, Kathryn is highly active in The Agency at Southern Miss, the student run firm.

Sports 0

Sports Leadership Internal International 0

PR Job Coach

NOVEMBER 26, 2020

Ageism, the practice of sunsetting experienced pros , has been with us in the work force for many years but today has become a routine practice in technology and many other industries. From 2008-2014, Scott was the first global head of social media and digital communications at Ford Motor Company, where he helped turn the company around.

Corporate 274

Corporate Leadership Advertising Advertising 274

Ishmael's Corner

DECEMBER 2, 2014

I highlighted some of my top 2014 posts on Monday, ranging from interviewing my Mom on the PR profession to using the Budweiser Puppy Love video to illustrate how teasing out tension in a story requires bad stuff. Here’s the rest of the list. I will likely recalibrate my model on annual basis to ensure I keep pace with the times. <div

Storytelling 157

Storytelling Chemicals Infographics Agency 157

PR 20/20

FEBRUARY 6, 2020

If you want to hear personal interviews with the songwriters behind Top 40 greatest hits, dive deep on the music of movies , or re-watch The Office alongside two of the show’s stars, there’s a podcast for that. Joe and Robert discuss the marketing news of the week each episode, offering a big-picture look at what’s happening in the industry.

Marketing 74

Marketing Conference Content Marketing Agency 74

PR 20/20

NOVEMBER 29, 2022

E ditor's note: This post was originally published in 2014 and has been updated to be more current and comprehensive. The evaluation phase gathers intelligence into historical performance, technology infrastructure, success potential, marketing assets, competitors, industry trends, and resources. Industry trends and reports.

Marketing 52

Marketing Analytics eBook System 52

MaccaPR

JANUARY 6, 2015

From brand strategies and social media tips to content marketing and the death of PR spin, below are the top 10 MaccaPR posts of 2014 based on the most total views and social media engagement. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Prohibition

DECEMBER 17, 2021

In some industries, it is even more crucial than in others. No matter the industry or incident, everybody needs a solid crisis communication plan in place. This is the individual that is most likely to be interviewed by the media, and therefore becomes the “face” of your organisation and the representative of your brand.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

ZudePR

MARCH 22, 2018

In 2014, I spent the entire year obsessed with SEO and digital marketing. I’d been business blogging since early 2014, and diligently sending out helpful stuff to my email list subscribers since early 2015. (I I swithered between doing interviews for the book and not, building out some sections in my mind, reducing others.

Writing 83

Writing Google Blogging Exercises 83

MaccaPR

JUNE 18, 2014

The subtext of “Have It Your Way,” of course, was the intimation that BK rival McDonald’s (just named “Creative Marketer of the Year” at the 2014 Cannes Lions Festival ) was so rigid, they’d refuse to give you extra pickles if you sank to your knees and begged them for it. It’s OK to not be perfect.

YouTube 66

YouTube Agency Consumer Course 66

Flatiron Communications

JULY 25, 2014

Scott Mayerowitz , airline industry and travel reporter, The Associated Press: I use social media generally as a cheat sheet. About 30 of them got back to me…20 of which had good interviews about what they did…12 or 13 were used in the story. We think Dataminr is a very interesting tool for the news industry.

Airlines 37

Airlines Journalism Twitter Social Media 37

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “The lightbulb went off when I realised the blog was a great way to educate, raise awareness about pressing industry topics, and to collaborate with people I couldn’t normally reach.

Communications 81

Communications How To Blogging Content Marketing 81

Bianchi Biz Blog

FEBRUARY 8, 2024

Or media interviews arranged around your CEO’s appearance at IAA? Bianchi PR has been the Detroit automotive/mobility member of the Public Relations Global Network since 2014 and in the 10 years since joining, has worked with many of its partner agencies to give clients expert local PR assistance when and where they needed it.

Automotive 89

Automotive Local Public Affairs Agency 89

Frederik Vincx

DECEMBER 11, 2015

One of the big reasons that most agencies have not invested in reengineering their agency model is down to the money it has taken to do this (£500,000 by our last count) and also the lack of digital knowledge of most agency owners, who have grown up in a very traditional PR career. Doing new work requires new ways of working.

How To 60

How To Software System Employee 60

PRSay

OCTOBER 12, 2020

At the time of this scheduled interview with PRsay on Oct. I have eight interviews booked,” said the New York-based Garrett, who has long been in demand as a source for other writers and reporters. So, they will get their own industries to come up with something that can be used in their country but not anywhere else.

Viral 157

Viral Interviews Travel Government 157

Mindful Marketing

JULY 28, 2015

In terms of industry focus, healthcare, manufacturing and professional services are sweet spots for us. To us, storytelling is far more than a technique or tactic or cute parlor trick, though plenty of agencies that claim to be storytellers are mostly relying on story as one of those kinds of tools.

Interviews 50

Interviews Communications Storytelling Marketing 50

MaccaPR

JUNE 27, 2018

Under Armour can attest to that, given what happened when its CEO casually commented during a CNBC-TV interview (see below) that a business-minded president like Donald Trump “was an asset to the country.” For more insight from industry professionals, subscribe to our blog here.

Brand 70

Brand Branding Marketing Retail 70

MaccaPR

FEBRUARY 10, 2015

The Nashville-bred superstar has leveraged every element of her social identity – on Facebook, Twitter, Instagram, Tumblr, Pinterest, Vevo and YouTube – to make "1989" the #1 best-selling album of 2014. Paul Maccabee is president of Minneapolis-based Maccabee, a strategic public relations and online marketing agency.

Social Media 48

Social Media Marketing Media YouTube 48

Stephen Waddington

DECEMBER 5, 2018

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

FEBRUARY 4, 2020

Liesa Opitz provides several use cases for the tool on the Talkwalker blog , including this one for the auto industry (see screenshot below). Some of the conversation segments, like motorsports, are “predictable”, but others, like the “music industry,” are a surprise. Searching for an agency partner brings both expertise and execution?

Software 104

Software Analysis Data Tools 104