Sword and the Script

DECEMBER 20, 2022

This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”. There is a new corporate scenario that directly impacts all audiences and communication channels. As Meta (Facebook) languishes, new platforms are emerging to meet the opportunities ahead.

Marketing 192

Marketing Content Marketing Data Social Media 192

Ishmael's Corner

JANUARY 27, 2015

Sure, the White House engages Twitter, Google +, Facebook, Tumblr, Flickr, SlideShare … and the list goes on. Exhibit A occurred on December 2, 2014 when the White House cracked the Techmeme Leaderboard , the algorithm-driven list of the most syndicated online “media properties” when it comes to covering the tech industry. It’s a Bird.

Industry 60

Industry Storytelling Journalism Corporate 60

Cision

AUGUST 17, 2015

Not a “pay to play” network as much as Facebook or Twitter. Buyable Pins are currently limited to iOS apps , and a few corporate and e-commerce platforms but are expected to expand in the future. Promoted Pins are an advertising product that allows brands to increase reach of specific Pins by selected targeting criteria.

Pinterest 120

Pinterest Banking Mobile Trends 120

Waxing UnLyrical

JULY 14, 2014

12 B2B Content Marketing Examples and Case Studies for 2014. Lee Odden showcases the best campaigns of 2014 thus far. Social media advertising is useless (or is it?). area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Shock, horror!

SMB 77

SMB Case Study Social Media Nonprofit 77

MaccaPR

JANUARY 6, 2015

Since MaccaPR first launched in late 2012, we''ve averaged a new blog post nearly every week for our loyal chief marketing and PR officer, corporate communication directors and marketing professional subscribers. Top 10 MaccaPR Blog Posts of 2014. #1. Is it website or Web site?

Blogging 48

Blogging Wikipedia YouTube Content Marketing 48

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. If education is part of your organization’s mission or corporate social responsibility plans, what kinds of educational resources could you create or sponsor? Growth in traffic, volume and influence.

Video 120

Video Trends YouTube Television 120

Sword and the Script

DECEMBER 15, 2020

Stressed corporate teams can hire extra PR and marketing muscle to supplement themselves, often without committing to long-term benefits and employment packages. 2021 will be a year in which both internal and external (corporate and PR) communications will have to continue to rethink and reinvent how they set to accomplish their goals.”.

Marketing 170

Marketing Employee Content Marketing Training 170

Waxing UnLyrical

DECEMBER 11, 2013

Due to tight marketing spends, even advertisers are shortening their commercials while maintaining or increasing the number of times they are aired, to ensure maximum spread for their ad spends. 2,938 crore (~$473.8M) by the end of 2014. 2,938 crore (~$473.8M) by the end of 2014. 94 crore (~ $15.1M) in FY 2012 to Rs.300

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Advertising, production, and distribution have all fundamentally changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

JANUARY 17, 2014

January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. shonali @wittlake Related to that, there’s a growing “melting pot” for marketing, PR, advertising, & now social. Twitter Facebook Google+ LinkedIn #measurePR Recap: Chatting with Eric Wittlake. Can you believe it?

Measurement 72

Measurement B2B Community LinkedIn 72

Flatiron Communications

SEPTEMBER 17, 2014

Even more crucial than the owners are the corporate sponsors who comprise the lion’s share of the revenue that flows into the players’, teams’ and League’s coffers. billion advertising sponsorship deal it assigned in 2011. — SportsBlogNewYork (@SportBlogNYC) September 16, 2014.

Corporate 31

Corporate Hotels Sports Policies 31

Sword and the Script

DECEMBER 11, 2018

I believe there will be an acceleration towards humanizing brands, putting individuals in front of a corporate identity, in an effort to emotionally connect with customers.”. – BJ Schaknowski | Vertafore. Facebook will be used more as a mass marketing tool, like a television station. . – Betsy Hindman | Hindman Company.

Social Media 93

Social Media Marketing Media Creativity 93

Waxing UnLyrical

MARCH 4, 2015

A company immediately differentiates itself from the herd when it links its corporate brand with a human being: Apple and Steve Jobs; Virgin and Richard Branson; Facebook and Mark Zuckerberg. Twist Image, acquired by WPP in mid-2014, is one of North America’s most recognized digital marketing agencies. It’s not just marketing.

Content Marketing 40

Content Marketing Marketing Engineering Advertising 40

Flatiron Communications

SEPTEMBER 17, 2014

Even more crucial than the owners are the corporate sponsors who comprise the lion’s share of the revenue that flows into the players’, teams’ and League’s coffers. billion advertising sponsorship deal it assigned in 2011. — SportsBlogNewYork (@SportBlogNYC) September 16, 2014.

Corporate 28

Corporate Hotels Sports Policies 28

Waxing UnLyrical

MARCH 30, 2015

Most viral April Fools videos of 2014. And because “April Fools is a great time for companies to get a bit playful with their advertising,” says Chris Quigley as he examines some campaigns that generated buzz last year. Twitter Facebook Google+ LinkedIn Monday Roundup: Buzz Marketing a la Spring.

Viral 40

Viral Marketing Web Big Data 40

The Proactive Report

JANUARY 30, 2015

Rob Six, Senior Vice President of Corporate Communications, Roll International. Last year the amount of video from people and brands in Facebook’s News feed increased 3.6X Posts on Facebook brand pages with photos saw the most engagement—accounting for 87% of total interactions. Daniel Lemin, President, One Good Brand.

Content Marketing 100

Content Marketing Groups Facebook Reputation 100

MaccaPR

JULY 20, 2015

If you’re a social media marketer, the latest buzz isn’t circling around just Facebook, Twitter, Instagram, Pinterest or even LinkedIn. October 2014-April 2015 , brands used Sponsored Stories with the intention of reaching all Snapchat users, regardless of whether or not they followed the brand’s account. Now, it’s all about snapping.

Brand 48

Brand Branding Marketing Mobile 48

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. Based in the Washington, D.C.,

Leadership 40

Leadership Report Media Video 40

MaccaPR

NOVEMBER 4, 2014

In contrast, Bose’s Twitter, YouTube and Facebook pages had been topped by this image - a bleakly depressing, black-and-white photo of what looks like a parking lot next of a half century-old office building (above). It’s marketing gold for Beats,” Zimmerman Advertising Z Sports & Entertainment agency’s Scott Becher told Advertising Age.

YouTube 118

YouTube Brand Branding Crisis 118

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Eric Wittlake (@wittlake) January 7, 2014. Should PR be tied to sales?

Measurement 40

Measurement How To Analytics Customer Service 40

Sword and the Script

FEBRUARY 4, 2020

The data is seen by some, like Rand Fishkin , as one of the few alternatives to the data that Google and Facebook collect for their own advertising products. In 2014, the company was acquired by a subsidiary of a PE firm called GTCR. How did it work? She also supports programming for 10 social media channels.

Software 103

Software Analysis Data Tools 103

Waxing UnLyrical

AUGUST 7, 2015

I shared these thoughts on Facebook a couple of weeks ago, so some of this might sound familiar, if you saw it there. in July 2014: 61 comments. I love what Shelly Kramer said in response to my Facebook query: “I think that measuring the ‘success’ of a blog based on comments has always been an ineffective measurement.

Measurement 40

Measurement System Blogging Facebook 40

PR Conversations

JULY 20, 2015

The majority of artists have a website, Twitter or Facebook account—sometimes personal accounts, sometimes by company and just as often, both. Interestingly, the only performance I found with an advertised Twitter hashtag in the print program book was the UK’s James and Jamesy #HighTea show. The social Fringe community.

Community 40

Community Print Twitter Creativity 40