PR 20/20

SEPTEMBER 8, 2021

We will be making new investments over the coming months in talent and technology to advance the agency. Now imagine if every one of those activities could be intelligently automated to some degree with smarter marketing technology. But AI is not just in your consumer life. Invest in your future! Growing smarter.

Financial 52

Financial Conference Agency Resources 52

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Newspapers 71

Newspapers Mobile Media Facebook 71

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 52

Mobile Media Newspapers Local 52

Shift Communications

APRIL 27, 2015

The blue line indicates their growth rate, which ticked upwards a small amount from Q4 2014. Facebook, on a quarter-over-quarter basis, always looks worse off in Q1 due to the high spend in Q4 for consumer retailing. That’s an impressive number; in 2014, Google processed an approximate 5.7 Regional Growth. Christopher S.

Mobile 60

Mobile Facebook YouTube Video 60

MaccaPR

NOVEMBER 19, 2014

Eight years ago, Unilever’s Dove brand began exploring how its female consumers perceived beauty by using real women—of all shapes, sizes and backgrounds—as the faces of its marketing campaign from agency Ogilvy & Mather Brazil. Launched in June 2014, “Not Sorry” from agency Grey in New York asks: Why are women always apologizing?

Storytelling 75

Storytelling Consumer Pharmaceuticals Agency 75

Cision

NOVEMBER 6, 2015

Cisco forecasts that by 2019, video will make up 80 percent of all consumer Internet traffic, up from 64 percent in 2014. Also setting it apart from the crowd, it relies on subscriptions rather than advertising revenue. As of November, 2014, it had 170 million viewers and 25 million members.

Video 120

Video Trends YouTube Television 120

Sword and the Script

NOVEMBER 5, 2019

Every month when I go to write this PR technology summary, I’m surprised at just how many new tools and features are being brought to market. And now, here’s this month’s PR technology summary…. PR technology provider Meltwater unveiled a new interface aimed at simplifying the user experience and providing “enhanced self-help options.”

Internal 64

Internal International Data Media 64

Journalistics

MAY 26, 2015

More consumers are accessing all kinds of websites via mobile devices than from desktop computers. What’s surprising is how slow news organizations are adapting to the rise of the mobile consumer. They hit the site, consume the content they were looking for, and move on to the next shiny thing that catches their attention.

Mobile 40

Mobile Media Newspapers Local 40

Shift Communications

JUNE 19, 2015

In 2009, the Federal Trade Commission (FTC) came out with guidelines regarding disclosure of endorsements that were significantly updated to take into account the ever-expanding domain of online advertising and social media. The same is usually true if the endorser has been paid or given something of value to tout the product.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Prohibition

MAY 4, 2017

Just moments after the shocking biting incident in the 2014 World Cup, social media was abuzz with memes and brands jumping on the news from Snickers, to Listerine. Perhaps Luis’s avid followers can’t wait to see what the star does next? 5) James Rodriguez (@jamesdrodriguez) Twitter: 12.2m/Instagram: Instagram: 30.7m.

Sports 54

Sports Social Media Instagram Media 54

MaccaPR

MAY 28, 2015

Yes, yes - of course, we’re talking truth in advertising, of all things, but consider: When consumers watch the film, ‘Avengers 2,’ they know that Robert Downey Jr can’t really fly. So what precisely is the understanding between advertisers and their consumers as to honesty? Source: Hyundai ).

Film 48

Film Marketing YouTube Advertising 48

Sword and the Script

DECEMBER 26, 2023

Authentic storytelling continued to excel “For PR, authentic storytelling will continue to excel as consumers seek honest, genuine experiences and solutions. The prevalence of AI will increase but best, consumers and journalists will come to expect it, along the lines of having eco-friendly packaging.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

DECEMBER 20, 2022

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. Performance marketing and digital ad spending will continue to become less effective as consumer brands continue to fight for the same broad audiences.

Marketing 190

Marketing Content Marketing Data Social Media 190

David PR Group

JANUARY 14, 2016

Many of the traditional marketing models are broken and discombobulated due to the proliferation of messages and advancements in technology. They surveyed 6,000 consumers aged 18 to 64 and modeled data from 52,000 brand evaluations to quantify the key components that drive intimacy.

Brand 40

Brand Branding Reputation Financial 40

Waxing UnLyrical

APRIL 13, 2016

Content is evolving and so are the ways in which people consume it. A 2014 Influencer Marketing status report states that the challenges in influencer marketing include: Identifying relevant influencers for a brand and campaign (61%). Being a certified digital marketer, he understands how modern technology shapes the PR industry.

Marketing 40

Marketing Viral Fashion Product Launch 40

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. But it’s not advertising, and it’s not ‘influencer marketing’ in the Kardashian style. Podcast advertising revenue will exceed $1 billion in 2020. 5) Marketers will slow down.

Marketing 101

Marketing Content Marketing Advertising Advertising 101

Cision

SEPTEMBER 5, 2017

With nearly 91 percent of people saying advertisements are more intrusive today than they were two years ago, earned media or word-of-mouth approach provides an excellent opportunity to improve conversion rates and generate sales. You can even get your consumers or social media followers to create content for you. Twitter: [link].

Strategy 244

Strategy How To Media Measurement 244

Cision

OCTOBER 14, 2015

Subscriptions and advertising are down for most media, and there is no single model that can replace them across the sector. Cracked , a pop culture-focused humor site, started adding occasional serious topics, such as war refugees from Syria, home foreclosures and sexual assault to its coverage in 2014 and increased the number in 2015.

Journalism 120

Journalism Trends Local Print 120

Shift Communications

JANUARY 5, 2015

Content marketing, the darling of 2014, continues to be the dominant form of marketing, but brands who don’t do it well will find even more rapidly diminishing returns. For brands with some advertising budget, the paid media world offers more choices and power than ever before. Vice President, Marketing Technology.

Marketing 60

Marketing SEO Data-Driven PR Advertising 60

Sword and the Script

DECEMBER 12, 2017

Today’s buyers (whether an organization or consumer) are more informed and choosy about who they decide to do business. As an aside, it’s why I ended up working with Gatsby as they are a marketing technology startup that’s focusing on that issue. December 2014: 6 Pragmatic Content Marketing Predictions for 2015.

Marketing 104

Marketing Content Marketing Crisis Management Data 104

Frederik Vincx

DECEMBER 11, 2015

Invest in automation and technology. PR teams need to adapt to the changing consumer. All communication teams are striving for the attention of the fickle consumer. And you are not just competing against other PR teams for budgets, but also against advertising, digital, and marketing. Invest in automation and technology.

How To 60

How To Software System Employee 60

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Consumers trust others of similar ilk. 8) Creativity over productivity.

Social Media 93

Social Media Marketing Media Creativity 93

Stephen Waddington

DECEMBER 5, 2018

Top tip: Using earned media as part of a Paid, Earned, Shared and Owned (PESO) or Search campaign Trust in earned media may be dented but it remains higher than other forms of media, notably paid such as advertising or promotional editorial. Broadband internet access became a mainstream consumer proposition in 2000.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

NOVEMBER 4, 2014

billion giant Bose – one of the consumer electronics industry’s most acclaimed technological innovators – off its game? In this age of Pinterest, Instagram, Vine and other visual branding channels, Bose has struggled to find graphic images that will reinforce – rather than undermine – its appeal to today’s consumers.

YouTube 118

YouTube Brand Branding Crisis 118

Sword and the Script

DECEMBER 15, 2020

2021 will see an increase in podcasts, with more brands and institutions harnessing the power of this very intimate form of communication as some consumers attempt to ration their screen time. 2020 accelerated the invasion, and in 2021, every technology in your marketing stack will be powered by AI on some level. Susan Kostal | Stet.

Marketing 169

Marketing Employee Content Marketing Training 169