Beyond PR

FEBRUARY 13, 2018

The fact is companies that ignore African Americans risk missing out on an increasingly affluent, well-educated and well-connected group of consumers. percent in 2013 and exceeding the numbers for both whites and Hispanics. population , spending more time with television, magazines and radio. But what about African Americans?

Television 72

Television Education Groups Community 72

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). How big is “significant”?

Newspapers 71

Newspapers Mobile Media Facebook 71

Lauri Pehar Borsh

AUGUST 9, 2014

In today’s new media world, leaders – including law firm managing partners – have the added responsibility to be the face of their organizations on social media just as they are expected to represent the company offline. It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

Lauri Pehar Borsh

AUGUST 9, 2014

In today’s new media world, leaders – including law firm managing partners – have the added responsibility to be the face of their organizations on social media just as they are expected to represent the company offline. It was reported in 2013 that 70 percent of Fortune 500 CEOs still were not using social media.

Social Media 60

Social Media Media Television Radio 60

David PR Group

NOVEMBER 30, 2014

Amazon Prime, though launched in 2005, reached new heights in the past year as it enables customers who pay an annual membership fee to receive free two-day shipping on many products as well as access to a vast array of online movies, television, music, and cloud storage. Jack Ma. Levin and TMZ are at the forefront of this change.

Groups 74

Groups Television Retail Survey 74

Bianchi Biz Blog

SEPTEMBER 26, 2022

I started my career at Adweek covering the television business and competing against huge established newsrooms like The New York Times and the Wall Street Journal. In 2013 a friend suggested we start an automotive site for women and I declined; I didn’t see the automotive market as very friendly toward women.

Meeting 74

Meeting Automotive Media Journalism 74

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). How big is “significant”?

Mobile 52

Mobile Media Newspapers Local 52

Cision

SEPTEMBER 10, 2015

As of 2013, 3 percent of the U.S. Certain kinds of smart televisions can “overhear” conversations. Search engine optimization for content will become even more integral to media relations and PR and will emphasize metadata and schemas as much as the text and images. Want to make standout content?

Trends 120

Trends Mobile Web System 120

The Stalwart Blog

JANUARY 28, 2016

During my time, I was able to witness firsthand, how valuable transparency can be across an organization from the top down, and how important a supportive and cohesive team environment is when executing against company goals. Brianna Bruinsma , Stalwart summer 2013 intern. This is critical and has stuck with me to this day. .

Internal 60

Internal International Retail Ethics 60

Journalistics

MAY 26, 2015

According to the report, digital ad revenue grew 18% in 2014 from 2013 – to more than $50 billion. Five technology companies took half of all display ad revenue, with Facebook accounting for 24% (it looks like Facebook has figured out how to make money). How big is “significant”?

Mobile 40

Mobile Media Newspapers Local 40

Critical Mention

APRIL 26, 2017

Falk Endowed Professor of Sport Management at Syracuse University’s Falk College in July 2013. He has helped create an internationally regarded “Who’s Who in Sports” advisory board that consists of 26 members, including 16 company presidents, founders and CEOs. Michael Veley was named the inaugural Rhonda S.

Sports 60

Sports Internal International Enterprise 60

Where the Fishermen Ain't

OCTOBER 25, 2013

The “operating system” (OS) of PR exists in a semi-proprietary form across various companies, agencies and practitioners. of room for companies to make people participants. The top two over the past two years: academics (or otherwise subject-matter experts) and technical experts within companies. By Phil Gomes. Not necessarily.

Publicity 39

Publicity Wikipedia System Community 39

ImPRessions - Crenshaw Communications

MARCH 10, 2017

Any company blogging today must have a strategy for boosting the visibility of their content and ensuring it is shareable and shared. Once you have decided on the top keywords or keyword phrases for your company, it’s important to employ them judiciously. Here’s what we recommend to maximize the impact of your posts.

Blogging 136

Blogging Writing Engineering Analytics 136

Mindful Marketing

DECEMBER 12, 2020

”—It’s often the first question consumers ask and one that companies like to avoid until after they’ve described their products’ features and benefits. A leading insurance company, however, has decided not only to buck that communication wisdom but to promote another precarious pricing strategy.

Insurance 86

Insurance Insurance Retail Sports 86

PR in High Definition

OCTOBER 19, 2017

While the intention was to drive empathy with the victims among Facebook’s audience as Zuckerberg discussed what his company is doing to help the island, the approach missed the mark. Don’t take the easy route: In planning a stunt or campaign, do yourself and your company a favour by taking your time to be thorough.

How To 69

How To Crisis Groups Facebook 69

Sword and the Script

JUNE 26, 2018

Whereas second screen devices distract from television shows or even conversations, listening is one of the few consumption activities we can do while engaged in another: commuting, exercising or doing chores. Podcasts, indeed audio, may represent the last slice of (mostly) undivided attention available in marketing. weekly | ~20 minutes).

Marketing 85

Marketing B2B Interviews Content Marketing 85

Contently - Strategy

FEBRUARY 1, 2019

On one hand, that’s a little disturbing—ideally humans should know and care when they’re being sold a product, and companies like Facebook have already been caught taking advantage of Gen Z’s mindset. On the other hand, this opens opportunities for ethical, useful content marketing in the next few decades.

YouTube 111

YouTube Instagram Ethics Film 111

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

PR Conversations

APRIL 8, 2015

In serialising chapters from the 1948 book Your Public Relations since October 2013, I have been struck by the relevance of the authors’ thinking and practice, often in total contrast to arguments that PR today is more strategic than in the past.

Retail 40

Retail Radio Advertising Advertising 40

Maxim Behar

MARCH 11, 2021

10.03.2021 Maxim Behar, the Honorary Consul General of Republic of Seychelles in Bulgaria, made a guest appearance in the television show “In Development” on Bloomberg TV Bulgaria with host Veronika Denizova. Everything we remember from our past, before March 13, 2013, does not work today.

Tourism 52

Tourism Government Hotels Travel 52

Sword and the Script

DECEMBER 11, 2018

“The cultural divide due to ‘fake news’ and distrust of media will deepen in 2019 forcing marketers and PR to push harder on content distribution with their own consumer channels as the most direct line of communication with the company or client. Performance marketing companies will work to build out their creative capabilities.

Social Media 91

Social Media Marketing Media Creativity 91