Marketwired

FEBRUARY 26, 2016

For example, in 2011 Google created Panda, its content algorithm. As evidence of the increasing importance of content marketing, according to the CMO Council , 90% of consumers find custom content useful, while 78% believe organizations providing content are interested in building good relationships with them.

Trends 105

Trends How To SEO Google 105

Ishmael's Corner

MAY 5, 2015

operation back in the 2011/2012 timeframe. Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. One of the more visible efforts comes out in SlideShare and decks like “ Return of Storytelling vs. Corporate Speak ” and “ The Blurring Line Between Digital Marketing and PR.”.

Storytelling 60

Storytelling SEO Agency Leadership 60

Doctor Spin

MAY 30, 2023

His innovative marketing techniques and relentless pursuit of the extraordinary laid the groundwork for many modern public relations strategies. This was done by embracing controversy, using storytelling to his advantage, and sometimes, pushing ethical boundaries. Phineas Taylor (P.T.) Barnum had a knack for creating buzz.

Publicity 52

Publicity eBook Ethics Resources 52

Sword and the Script

SEPTEMBER 5, 2017

The story stems from a 2011 commercial for the Volkswagen Passat – the “Darth Vader Super Bowl commercial.” If you enjoyed this post, you might also like: What Does It Take to Implement Content Marketing Effectively in B2B? Admiral Motti’s larynx. Many years later the commercial is still making news and conversation. Talk to Us!

Brand 70

Brand Branding B2B Exercises 70

Karen Freberg

JANUARY 14, 2021

storytelling, etc) to the dark side of social media (ex. Now, it’s more specific to focusing on insights, influencer marketing, creative executions, and more. Now, as we enter 2021, we have lots of books covering social media, management, and key areas in the field like measurement, influencer marketing, and more!

Social Media 88

Social Media Media Resources Creativity 88

ReimaginePR

JULY 25, 2016

Snapchat was initially released in 2011, but it didn’t gain much traction until recently. As someone who believes in the power of storytelling, this platform is high on my radar. To help you choose, I’ll give you a brief explanation of each of the main social media platforms and discuss why they’re great options for every business.

Social Media 120

Social Media Technology Pinterest How To 120

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. When I attended a concert in her Speak Now World Tour in 2011, I couldn’t believe how everything was choreographed to a T. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. We find inspiration in life, work and relationships.

Leadership 185

Leadership Storytelling Viral Banking 185

Waxing UnLyrical

DECEMBER 28, 2010

In 2011, let’s make our stories terrific. Anyway, thats my 2 cents :) Thanks so much for all your support in 2010 and the best to everyone in 2011. Looking forward to seeing where you take SGJ in 2011. Storytelling is the magic ingredient that gets people engaged. I mean, look at me. So, come on, then.

Publicity 95

Publicity Facebook Twitter Measurement 95

PR Conversations

AUGUST 18, 2011

Perhaps even more dangerous, the remit of PR is restricted to a smaller, subservient role under the marketing tent. Internal communications often say they are corporate storytellers. Marketers look to champion consumers…to tell their companies’ stories. I used it three times in Public Relations 2011.

Construction 40

Construction Internal International SEO 40

Waxing UnLyrical

OCTOBER 28, 2010

It’s the reason I was really happy that BNET chose me to be its Startup Storyteller … and it’s what I do. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This is a topic that is near and dear to my heart, though. Wanna Subscribe? Shall We Tweet?

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

DECEMBER 24, 2010

Jesus as the ultimate storyteller Regardless of the accuracy of the story of Jesus (when exactly he was born, who the Magi were, etc.) Portugal is getting to the upfront line on innovation and creativity on software, webdesign and marketing too. Here are three. Thanks for sharing! Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)"

Publicity 86

Publicity Creativity Measurement Twitter 86

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR Conversations

JANUARY 20, 2015

Where they excel, however, is at storytelling—and this can offer tempting opportunities as the market for corporate or brand journalism grows, thanks to the explosion of organizations using “owned media” strategies. Journalists often have steep learning curves in PR, as most have not had to develop their skills as business counsellors.

Journalism 40

Journalism Reputation Ethics Corporate 40

PR 20/20

FEBRUARY 6, 2020

You guessed it, they’re each an opportunity to become a more educated marketer and professional. ??????. And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. This Old Marketing. and Epic Content Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Contently - Strategy

OCTOBER 15, 2021

Great content marketing has the power to do that. Lately, innovative marketing teams have been thinking beyond the standard blog post. We analyzed the entire B2B content marketing landscape, talked to experts, and broke down case studies from companies like Google, Microsoft, HubSpot, and more. Assess your marketing maturity?

B2B 57

B2B Content Marketing Trends Marketing 57

ImPRessions - Crenshaw Communications

AUGUST 23, 2017

The unofficial kickoff of the digital PR industry goes back to late 2011 and early 2012, when Google’s Panda and Penguin algorithm updates turned the SEO category upside down. Today we’re challenged to use digital storytelling techniques where visual impact is even more important than persuasive writing.

Digital PR 168

Digital PR SEO Storytelling Analytics 168

Deirdre Breakenridge

FEBRUARY 1, 2016

According to a Marketwired survey in November 2015, PR and marketing professionals plan to increase their content marketing programs by 64% in 2016. According to the same survey, 79% of these professionals have a content marketing plan in place. Discovering new design techniques for content creation.

Community 150

Community Creativity Content Marketing Infographics 150

Contently - Strategy

OCTOBER 15, 2020

Lately, innovative marketing teams have been thinking beyond the standard blog post. Data like that is powerful evidence for B2B marketers who can optimize their sites to take advantage of a keyword inefficiency. Assess your marketing maturity? Identify untapped markets? Great content has the power to do that.

B2B 130

B2B Trends Video Course 130

PR 20/20

SEPTEMBER 21, 2017

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20.

Marketing 53

Marketing Software eBook Technology 53

Stephen Waddington

JUNE 15, 2017

Central to the overall management and direction of the IPC, they are masters of storytelling and, at a time of crisis, are trusted with navigating us through choppy waters to calmer seas.”. Craig Mackey – Deputy Commissioner of the Metropolitan Police since 2011 and Acting Commissioner during the Westminster terrorism attack.

Publicity 118

Publicity Corporate Reputation Community 118

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. With all the moves from brands that addressed sobering issues like racial injustice or gun violence, it was refreshing to see marketing PR news made by the Payless shoe brand.

Fashion 255

Fashion Reputation Social Media Brand 255

ZudePR

DECEMBER 30, 2016

Quite simply the best marketing book I’ve ever read (and I’ve read a few). Their lasting power lies in the fresh, imaginative, daring, surprising storytelling of their creators. If you’re an entrepreneur, own a business, or are interested in digital marketing, this book’s a must. #4: Cialdini PH.D.

Writing 84

Writing Google Meeting Airlines 84

Cision

MAY 21, 2015

But why is podcasting important to PR and marketing professionals? Welcome to The #AskGaryVee show, where I answer your questions about marketing, social media, and entrepreneurship. Tools, tips and tactics on everything marketing and social media related. SocialZoomFactor is a podcast created for business and marketing leaders.

Social Media 120

Social Media Marketing Pinterest Media 120

Waxing UnLyrical

JULY 17, 2015

As of 2011, the BLS reported that only 8.7 percent of Hispanics/Latinos possess jobs in the fields of advertising, marketing and public relations.” percent of African-American/Blacks, 7.3 percent of Asian-Americans/Pacific Islanders and 15.3 ” ~ Global Alliance.

Agency 40

Agency Report Training Leadership 40

Stephen Waddington

NOVEMBER 19, 2017

Action: Investigate the changing media landscape in the market or sector in which you operate. Public relations and marketing practitioners use this data to discover and identify audiences and publics, and understand their motivation. Twitter is the largest ever market research exercise that no one ever commissioned.

Publicity 164

Publicity Ethics Data Community 164

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. of households in the US-owned at least one television set in 2011.

Ethics 52

Ethics Communications Print Television 52