Polaris

NOVEMBER 20, 2014

Stories—and storytelling—are powerful. In 2011, Caine Monroy was a 9-year-old boy much like any other kid his age—except that he had built an arcade in his father’s auto parts store in East Los Angeles. The video quickly went viral, racking up over 1 million views the first day alone. Content Marketing'

Storytelling 199

Storytelling Reddit Video Creativity 199

ImPRessions - Crenshaw Communications

JANUARY 31, 2019

Everyone remembers their viral, bro-y YouTube ad in 2011 , for example. Sundial (marketers of the Shea Moisture and Nubian Heritage lines) identified an underserved market and developed products for it. As part of our strategy, we went after market leaders like Dropbox and Hightail.

Brand 136

Brand Branding How To Storytelling 136

Karen Freberg

JANUARY 14, 2021

With the past few years – I’ve had to change and address items AS I AM IN THE CLASSROOM because of breaking news, new platform changes, and campaigns that went viral. storytelling, etc) to the dark side of social media (ex. Props to Marketing Twitter and Twitter for this! It’s all worth it! Think about it.

Social Media 88

Social Media Media Resources Creativity 88

PRSay

APRIL 18, 2024

We are creators, storytellers and writers. When I attended a concert in her Speak Now World Tour in 2011, I couldn’t believe how everything was choreographed to a T. Her storytelling is personal and intimate and gives a glimpse of what she’s feeling at the moment. We find inspiration in life, work and relationships.

Leadership 185

Leadership Storytelling Viral Banking 185

ImPRessions - Crenshaw Communications

DECEMBER 31, 2018

Marketers may have differing opinions on Nike’s brand advertising campaign around former 49ers quarterback Colin Kaepernick this year. With all the moves from brands that addressed sobering issues like racial injustice or gun violence, it was refreshing to see marketing PR news made by the Payless shoe brand.

Fashion 255

Fashion Reputation Social Media Brand 255

Masters in Communications

FEBRUARY 12, 2022

So far, we've seen the development of targeted advertising, big data collection, analytics, and other digital tracking methods for more efficient marketing and information dissemination (called Big Data), all of which have potentially sinister as well as positive uses. of households in the US-owned at least one television set in 2011.

Ethics 52

Ethics Communications Print Television 52