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Tracking News Releases and Measuring Success

The Proactive Report

What News Release Measurement Used to Be. Back in 2011 news distribution service, Businesswire, asked 280 PR practitioners with this question: “What is the most important measure of press release success?”. How to measure News Releases in 2018. Measuring Earned Media. 28 percent – general branding/awareness.

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Sales Director, West

Onclusive

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150
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Sales Director, East

Onclusive

However, the challenge with the Communications industry has always been the lack of credible metrics, much less the ability to measure how these investments map to quantifiable business outcomes. We have developed the first technology platform for measuring and optimizing the true ROI of Communications and PR efforts.

Software 150
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Shaping My World In 2011: Tackling The Triangle

Waxing UnLyrical

While I’m not calling them my un-resolutions, here’s what I will try to do more – or less – of in 2011. I enjoy reading their stuff, marvel at how they come up with great content ideas, and am proud that, in some cases, it has helped them start blogging or move up in their careers. And who wants to be a loser?

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AirPR Raises $8 Million Series C Financing – Bolsters Platform With the Release of Author Intelligence™ Solution

Onclusive

Author Intelligence helps PR, communication, and content marketing teams understand how to connect with those authors in the most meaningful way by providing a detailed profile of each author, including their publication activity, social amplification, and social sentiment.

Analytics 150
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Measuring Public Relations Outcomes With Seth Duncan

Waxing UnLyrical

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# He then said, “The second way to measure offline business outcomes is to use primary research.

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Measurement… Supplemented

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?