Contently - Strategy

OCTOBER 15, 2021

B2B companies always have to think a step ahead. Great content marketing has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Calculators have become the go-to resource for a lot of companies because they let people consider costs without a hard sell.

B2B 85

B2B Content Marketing Trends Marketing 85

Waxing UnLyrical

AUGUST 17, 2015

Last week’s roundup featured a great post by co-founder of Market Motive and Google digital evangelist Avinash Kaushik. See, Think, Do, Care Winning Combo: Content +Marketing +Measurement! Digital Marketing & Analytics: Five Deadly Myths De-mythified! But reading just one post from Avinash is never enough.

Analytics 40

Analytics Interviews Google YouTube 40

PR 20/20

JUNE 9, 2016

Editor's note: This post was originally published in November 2011 and has been updated for comprehensiveness. The goal of most marketing activities is to drive leads, which will convert to new customers and grow the business. How do customers find your company, or do you find them? Can you walk us through the sales process?

Marketing 40

Marketing System Software Case Study 40

Communications Conversations

SEPTEMBER 15, 2020

When you lead comms for one of the largest privately-held companies IN THE WORLD, yeah, I’d say you’re a pretty big influencer (especially when it comes to hiring and budgets). Kristina was doing content strategy before it was even a thing (at least, in the modern-day content marketing sense).

Agency 78

Agency Trends Social Media Local 78

Journalistics

FEBRUARY 10, 2016

Content Strategy 101: How to Create an Editorial Calendar for Your Blog ,” by Shane Snow, Contently’s “The Content Strategist” blog, May 2011 – this post falls into the “oldie, but a goodie” category.

Blogging 56

Blogging Strategy Resources Social Media 56

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). This was the foundation that led Journalistics’ editorial strategy from 2009-2011.

Blogging 69

Blogging Strategy How To Writing 69

Sword and the Script

APRIL 2, 2019

Importantly, and this is something PR and marketing should sit up and observed, GCs kept those firms that had a specialty they couldn’t replicate in-house – and they also kept the fanciest of law firms for “bet the company” litigation. Continuing with the PR and marketing thread – the parallel is similar. Image credit: Unsplash.

Agency 99

Agency Trends Marketing Survey 99

Journalistics

FEBRUARY 10, 2016

Content Strategy 101: How to Create an Editorial Calendar for Your Blog ,” by Shane Snow, Contently’s “The Content Strategist” blog, May 2011 – this post falls into the “oldie, but a goodie” category.

Blogging 40

Blogging Strategy Resources Writing 40

Contently - Strategy

SEPTEMBER 30, 2021

Way back in 2011, some employees at HubSpot had an idea. They wanted to create an educational program on inbound marketing for HubSpot customers. At the time, we knew it wasn’t the best course on SEO or content marketing or email marketing,” the company wrote in a recent e-book.

Course 132

Course SMB B2B Analytics 132

Journalistics

JANUARY 24, 2016

In this age of content marketing we’re living in, it seems like every organization is blogging in hopes of capturing some inbound marketing magic (you can thank HubSpot for that). This was the foundation that led Journalistics’ editorial strategy from 2009-2011.

Blogging 40

Blogging Strategy How To Writing 40

Contently - Strategy

OCTOBER 15, 2020

B2B companies always have to think a step ahead. Great content has the power to do that. Today’s audiences come across so much mediocre content that looks and sounds the same. Lately, innovative marketing teams have been thinking beyond the standard blog post. Here are the five biggest trends you need to know.

B2B 145

B2B Trends Video Course 145

Deirdre Breakenridge

FEBRUARY 1, 2016

Today, creating and distributing content goes far beyond just sharing your own messages and company news. Your content must be relevant, meaningful and useful to capture your audience’s attention. According to the same survey, 79% of these professionals have a content marketing plan in place.

Community 150

Community Creativity Content Marketing Infographics 150

PRSay

OCTOBER 8, 2021

“There was something so special and exciting about being in that startup culture,” she said, noting that a one-week trip to California turned into a 10-year stay as the 12-person company that grew to employ tens of thousands of employees globally. Every single one of us is now our own media company and our own TV studio.”.

Creativity 179

Creativity Facebook Technology Employee 179

Contently - Strategy

DECEMBER 5, 2019

There’s a common misconception that companies in conservative fields like finance, insurance, and healthcare have a harder time creating content. Sure, marketers in these industries deal with more regulations and bureaucracy than someone who works for Red Bull. Brands spend large sums of money on content marketing.

Financial 111

Financial Industry Report Insurance 111

PR 20/20

JULY 31, 2018

A: I was first exposed to inbound marketing working at a small marketing agency from 2009 until 2011. After that, I started working with a $30 million manufacturing company in Lake County, Ohio. Q: How did you decide on the ideal marketing technology stack? Q: What did initial goals and strategy look like?

Marketing 42

Marketing Leadership Engineering Education 42

PR 20/20

SEPTEMBER 21, 2017

These are the questions we sought to answer in spring 2015 when I launched an internal initiative named Project Copyscale at my content marketing agency, PR 20/20. These are just a few of the seemingly endless examples of how AI has become prevalent in the companies we use everyday as consumers. The Marketing Machine Age.

Marketing 53

Marketing Software eBook Technology 53

ZudePR

JUNE 6, 2016

He's also a world-leading web strategist, content marketer, author, and speaker. MendMeShop TM ©2011 #3: Beki Winchel (Anywhere There's WiFi) Beki is co-editor of PR Daily​. She writes on Buffer, Fast Company, Huffington Post, and Entrepreneur. He helps companies like Amazon, NBC, GM, HP and Viacom grow their revenue.

Writing 114

Writing Social Media SEO Blogging 114

Cision

MAY 21, 2015

SocialZoomFactor is a podcast created for business and marketing leaders. If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. to rock your social media and content marketing.

Social Media 120

Social Media Marketing Pinterest Media 120

Sword and the Script

JUNE 12, 2018

The Denny’s Press Release “Accident” Last week the company issued a press release about new breakfast plate. A copy of the document that was allegedly sent to reporters included edits to the company CMO had previously suggested – but weren’t for public consumption. 11 Simple Ways for PR to Score Content Marketing Points.

Creativity 61

Creativity Infographics B2B Corporate 61

Contently - Strategy

MAY 20, 2019

It’s understandable to a degree: every brand marketer wants to convey empathy for their audience, but that goal gets complicated when the stakes are “burger commercial about depression” high. There is a way out of the empathy trap without abandoning content marketing entirely. I can’t do this anymore.

Marketing 111

Marketing Guidelines Video Brand 111

Cision

JULY 14, 2015

The campaign became so well liked by media executives, that it led to parodies in Sesame Street , ICarly , and the 2011 film Puss in Boots , expanding the brand to audiences far beyond its target market and earning media placements that otherwise would have cost millions. Want to learn how to stand out with your content marketing?

Advertising 120

Advertising Advertising Content Marketing Case Study 120