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Is Media Relations Dead?

Bianchi Biz Blog

Is media relations dead? In fact, a recent article in the BusinessWire Blog called Media Outlet Availability on PR Efforts , by Christopher S. Penn, Chief Data Scientist with TrustInsights.ai, cites some revealing statistics about the shrinking number of media outlets and the challenge for PR and media relations.

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This AI is ‘Taylor’ Made for Media Relations; PRophet Adds Generative AI to PR Software

Sword and the Script

In 2010, he sold his agency to an advertising holdings company for an estimated $10-$15 million. That seems to be the driving philosophy behind this new startup in the PR software market – and the backdrop for this new PR Tech Briefing. Background on PRophet Kwittken is a former PR agency leader.

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5 Reasons Not To Cut PR In A Recession

ImPRessions - Crenshaw Communications

In the fascinating piece “Roaring Out of Recession,” published in 2010, the authors call their findings “stark and startling.”. And public relations in particular simply doesn’t lend itself to sudden starts and stops. Media relations results can lag activity by three months or more.

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Tracing the measurement origins of PESO

PR Conversations

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. A McKinsey Quarterly article in November 2010 identifed Paid, Earned and Owned as traditional media types, with Hijacked and Sold presented as new media types.

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Today, we say goodbye to HARO [PR Tech Sum 52]

Sword and the Script

Acquisitions PR software company Vocus acquired HARO in 2010 for an undisclosed sum. Users can track and share media mentions on the go. Muck Rack said it will soon release “outcome-based templates to measure” the value of media relations. Measurement templates. Reddit data.

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3 Essential PR Trends to Monitor in the New Year and Decade

PRSay

At the risk of sounding old, 2010 seemed like just yesterday. Public relations has come a long way in the last 10 years on so many fronts, presenting both new challenges and opportunities. Incorporating these outlets into your media relations strategy can help you expand your influence with peers and prospective clients.

Trends 131
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Behind the Headlines with Gina Gerber

Cision

Gina Gerber has been with Abel Communications , the PR and marketing firm located in Baltimore, MD since 2010. In order to differentiate themselves, brands must clearly define their audience, understand how they consume their media and focus on creating engaging content on these channels. What’s your secret to media relations success?

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