Doctor Spin

JANUARY 16, 2024

Stiglitz, who won the Nobel Prize in Economics in 2001 for analysing markets with asymmetric information. Information asymmetry negatively impacts performance in goods settings and positively in services settings, while information sharing has stronger favourable effects in consumer markets and is weaker in relationships over 6 years old.”

Wikipedia 52

Wikipedia Film Groups Journalism 52

Cision

MAY 26, 2017

She is also the owner of Thought Bubble Communications and works with clients to develop and execute successful public relations and marketing campaigns. It is essential for women to know how to speak their mind and understand that their voice is just as valuable at the table as anyone else’s.

Analytics 227

Analytics Measurement Pitching Travel 227

Stephen Waddington

MAY 20, 2019

In 2010 Antony Mayfield wrote a book called Me and My Web Shadow: How to Manage Your Reputation Online. He showed how content about you on the internet can affect your job, your business and your personal life. Comms School is back for one last time tomorrow Tuesday 21, May. Please join us at 630pm, BST.

Web 68

Web Energy Reputation Community 68

Burrelles Fresh Ideas

MAY 9, 2023

In recent years, multi-channel communication has blurred the lines between paid, earned, shared and owned media (known as the PESO model). An integrated approach includes all aspects of communications — public relations, marketing, social media, advertising — for a 360-degree view of the planning and measurement process.

Measurement 40

Measurement Comparison Advertising Advertising 40

Cision

APRIL 19, 2016

She recommends personalizing brand communication to build more personal relationships with your audience. In this interview, Deborah discusses the challenges of communicating with different generations, the growth of social media and the trends that will impact marketing and communication moving forward.

Ethics 120

Ethics Consumer Leadership Groups 120

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. An ability to listen.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

APRIL 27, 2015

So I decided to instead focus today’s roundup on how to help in the aftermath of such a disaster, and also what you should be mindful of when doing so. How to help Nepal: 7 vetted charities doing relief work following the earthquake. 10 worst things to donate after a disaster. Why: We all want to help when disaster strikes.

How To 40

How To Crisis Hotels Crisis Communications 40

Stephen Waddington

JUNE 12, 2018

Developing an integrated approach to measurement You spearheaded the creation of the Barcelona Principles in 2010 with Bagnall, Rockland and McNamara, among others. Principle No 5 condemns AVEs as a faux metric, stating “AVEs are not the value of communications”. The Framework shows how to implement Barcelona Principles 2.0,

Measurement 75

Measurement Government Education Conference 75

Burrelles Fresh Ideas

JULY 17, 2023

Communications, public relations, and marketing messaging can be both proactive and reactive, which may be why they seem so pervasive. Godin wrote this in 2010 , but it may be even more true today. Like many communicators, journalists are adapting to new technology and formats. More clutter isn’t free.

Pitching 54

Pitching Media Media Relations Writing 54

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. You can read all about that here , here , and here.

Google 109

Google SEO Engineering Measurement 109

ZudePR

JANUARY 26, 2016

A searingly honest account of how to succeed in this artistic profession. How to be a graphic designer without losing your soul. In the meantime, thanks to Adrian, here’s a handy guide to: How to be a PR Without Losing Your Soul. #1: Writing in 2010, Adrian nails it. Which brings us back to content marketing.

How To 65

How To Meeting Creativity Agency 65

Sword and the Script

JANUARY 31, 2023

Talkwalker hired a new CEO and new CMO in late 2022 and appears to have done a round of layoffs in sales and marketing, according to multiple social media updates I’ve observed. In April, it acquired Klear , an Israeli influencer marketing platform for $17.8 Email tools will offer AI to help write emails.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. Later that afternoon, the DC area received its first snowfall of 2010. pts Settings. Sign out Leave your comment here.

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 99

Tools Marketing Nonprofit Mobile 99

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? shouldn’t they always have been? link] Nov. 9, 12-1 pm ET.

Measurement 102

Measurement Blogging Tourism Social Media 102

Sword and the Script

APRIL 10, 2018

Still, a recent survey of communications professionals with Ned’s Job of the Week really piqued my interest. They grew in marketing prominence with the advent of the web and the online news release. Why Content Marketing and Public Relations Need Each Other. Claims of its death can be traced to the 1970s.

Engineering 71

Engineering Content Marketing Analysis B2B 71

Waxing UnLyrical

OCTOBER 20, 2010

It recognizes exceptional work in the field of business communication from our peers, and we should celebrate them. Because they know how to unsuck their communications. That is a real opportunity to see how they put their plans and/or campaigns together, and how they measured success.

Measurement 72

Measurement Tourism Blogging Writing 72

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Why: a very interesting read on cause marketing v.

Measurement 79

Measurement Tourism Blogging Resources 79

Waxing UnLyrical

OCTOBER 19, 2010

Image: Greig Christie via Flickr, Creative Commons Since Google Instant’s launch just over a month ago, digital marketers have been scrambling to figure out how search engine marketing strategies might need to change. Bing, Nielsen recently reported , received nearly 14 percent of search traffic in August 2010.

Google 101

Google Nonprofit Engineering SEO 101

Communications Conversations

APRIL 26, 2022

The discussions I’ve had usually boil down to 3 big questions: QUESTION: How did you become an adjunct professor? The long answer: I started guest lecturing at Betsy Andersen’s class at UST way back in 2010 (or so, I can’t remember the exact year). ANSWER: The short answer: it took 5-7 years and wasn’t easy.

Social Media 68

Social Media Media Case Study Travel 68

Waxing UnLyrical

NOVEMBER 4, 2010

Get Shareaholic test Filed under Blogging for Grasshoppers , How To , Resources | Tags: 404 error page , blogging , blogging for newbies | Comments (19) Site settings comment help? when I actually know how to do something ;-) I think my blog tries to use pretty permalinks so it redirects back to the blogs front page if it can.

Blogging 96

Blogging Facebook Twitter How To 96

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. What it IS is effective communication.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

OCTOBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unleash Your Lady Gaga October 3rd, 2010 Tweet Whatever you think about Lady Gaga , you have to admit she does one thing extremely well: she commands attention.

Measurement 67

Measurement Tourism Writing Blogging 67

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

JANUARY 7, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Kill Relationships With A Slap In The Face January 7th, 2011 Tweet Tell me when Last April, I was approached to speak at a PR conference targeted to health care professionals by a former vendor.

How To 83

How To Facebook Twitter Conference 83

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? And more than anything, they teach us how to tell stories.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

NOVEMBER 22, 2010

And the smartest PR agencies get that you have to have a relationship with your community if your PR or marketing messages have any chance of getting anywhere. But the bottom line is, it’s VERY important for anyone in PR, whether internally or externally, to understand the messy dynamics of the Open Community around organizations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

NOVEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Magic of Discovery November 14th, 2010 Tweet Whither blogroll? A question from Davina Brewer on how folks are using their blogrolls got me thinking. Dave lays out how.

Blogging 85

Blogging Facebook Twitter Measurement 85

Waxing UnLyrical

NOVEMBER 6, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So Much To Do November 6th, 2010 Tweet So much to do So little time For places to go, for reason or rhyme. So much to do So much to see To hear, to taste, to ask, to be. Read All About It!

Tourism 62

Tourism Measurement Twitter Facebook 62

Waxing UnLyrical

SEPTEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When Clocks And Calendars Collide September 25th, 2010 Tweet My body clock jogs me awake. Weekly Roundup: Time and Space | Waxing UnLyrical says: September 26, 2010 at 3:56 pm [.] Shall We Tweet?

Skype 51

Skype Measurement Tourism Blogging 51

Waxing UnLyrical

JUNE 1, 2016

It stinks that I am going to be compared to Generation Z , people born between 1995 and 2010. 2010 to 2014, depending on which site you read. But here’s something about Generation Alpha that really stands out to me: Ad Age notes how it will be the anti-sharing generation as far as content goes.

Groups 40

Groups Meeting Employee Social Media 40

Waxing UnLyrical

NOVEMBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Simply The Best November 27th, 2010 Tweet There’s a big difference between being “the best&# and “one of the best.&# Read All About It! Wanna Subscribe? Shall We Tweet?

Measurement 66

Measurement Tourism Blogging Writing 66

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Although growth eventually slows down, startups can transition from manual to less manual methods once they gain traction in the market. How good must these PR activities be? Ritz-Carlton. Kaplan Publishing.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

OCTOBER 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Value Of A Fire Drill October 27th, 2010 Tweet Guest post by Narciso Tovar I remember the time I went through my first fire drill. Regardless, thanks for visiting! and then its time for the show.

Crisis 71

Crisis Twitter Facebook Measurement 71

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? October 23rd, 2010 Tweet I can still remember my first tweet. Waxing UnLyrical -- Topsy.com says: October 23, 2010 at 11:41 pm [.] pts Settings. link] (esp.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

OCTOBER 10, 2010

Why: Amplify is one of the most interesting, community-oriented social platforms around. How to use a commitment contract to change your habits , a guest post by “Pop&# of Pop Economics at Get Rich Slowly. Why: Mollie is actually thinking instead of simply linking. Joe’s post explains why. Regardless, thanks for visiting!

Measurement 59

Measurement Tourism Twitter Blogging 59

Waxing UnLyrical

NOVEMBER 7, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Paloozas And Palominos November 7th, 2010 Tweet Apparently a “palooza&# is an “ exaggerated event.&# The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Facebook 57

Facebook Measurement Twitter Social Media 57