Sword and the Script

JANUARY 31, 2023

In March, Meltwater acquired Linkfluence , a French company that uses artificial intelligence to mine social media for consumer insights, for $59 million. He “held the same position at Falcon.io, a company he founded in 2010. West will be “the corporate umbrella brand” that owns a half dozen or so business units and product lines.

Software 78

Software Case Study Technology Tools 78

Waxing UnLyrical

JUNE 27, 2012

According to a Mckinsey report , social media enables a consumer’s decision-making journey. It further states that monitoring what people say about your brand is important, as it is seen as a core function of social media, relevant across the entire consumer decision journey. Image: iambents via Flickr, CC 3.0.

Social Media 91

Social Media Media Facebook YouTube 91

Sword and the Script

JANUARY 28, 2020

Its parent company has re-branded, rolled out integrations to other PR tech products it has acquired, and formally launched Notified in the US at a PR conference late last year. If you spend a lot of time in these systems, a little thing like clicking around becomes tedious and time-consuming. 8) History and backstory.

Software 115

Software Tools Publicity System 115

Prohibition

DECEMBER 13, 2021

The goal of crisis management is to minimise the possible short-term and long-term damage from the widespread knowledge of that crisis to the reputation of your brand. The world watched in shock as in 2010, Iceland’s Eyjafjallajökull eruption disrupted millions of travellers around the globe.

Crisis Management 62

Crisis Management Crisis Financial Reputation 62

Waxing UnLyrical

JULY 26, 2013

Ed: WUL will be back next week with brand new posts, but for now enjoy this post that originally ran on July 14, 2010. ” … “Precious, I believe my elbow’s been consumed. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™.

Construction 76

Construction LinkedIn Blogging Google 76

Waxing UnLyrical

SEPTEMBER 30, 2010

Fun Fact Christine vlogged about Kodak’s Print & Prosper calculator, which helps consumers compare printing costs between Kodak printers and their average competitor. Great point about personal branding. I personally think vlogging is really great for personal branding. Yes, and he’s proud of it.

YouTube 54

YouTube Video Measurement Print 54

Waxing UnLyrical

NOVEMBER 19, 2010

Herwin has a strong interest in pursuing a career in public relations, helping companies and organizations make personal connections past the corporate-consumer dynamic, both on- and off-line. He does his best to stay informed on politics, tech, music, cultures, and social media. He’d love to grab a gab on Twitter.

Publicity 77

Publicity Reputation Crisis Communications Film 77

5W PR

NOVEMBER 23, 2021

Your IG theme should be easily tied to your brand and what makes your business stand out from the rest. Since it was founded back in 2010, Instagram has emerged as one of the most popular social media platforms for both consumers and brands. And the pictures on your IG account should tie easily to that theme.

Instagram 158

Instagram Publicity How To Social Media 158

Contently - Strategy

MAY 7, 2020

During my time helping others develop their own content strategies, I worked a lot on setting goals, analyzing competitors, and developing brand voice. Or maybe you work for a retail company like Glossier, where content marketing leads the way for a direct-to-consumer business.

Content Marketing 126

Content Marketing Marketing Case Study Internal 126

Stephen Waddington

AUGUST 27, 2018

In the Third Annual Grunig Lecture Series[iii] at the PRSA International Conference in October 2010, Larissa and James Grunig explained the original objective and motivation of the research team. "We During the October 2010 speech at the PRSA International Conference, Larissa Grunig said. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Cision

SEPTEMBER 30, 2015

While the concepts underlying corporate social responsibility (CSR) are hardly new , our current framework of understanding for CSR in the United States started roughly in the 1950s. By 2010, more than half of all Fortune 500 companies reported on their CSR activities. Corporations are taking stands on polarizing issues.

Media Relations 120

Media Relations Trends Media Corporate 120

ZudePR

DECEMBER 30, 2016

You must turn down time-consuming commitments. 4: ReWork: Change The Way You Work Forever by Jason Fried and David Heinemeier Hansson (2010) £9.59. You may find them counter-intuitive (even more so when the book was published in 2010). Be a reverse-positioned brand. Be a hostile brand. There’s loads more.

Writing 84

Writing Google Meeting Airlines 84

Waxing UnLyrical

JANUARY 26, 2011

This is what Ad Age had to say about it (and thanks to Kathy Moore for tipping me off): The ubiquitous “like&# is currency for brands, and Facebook is giving them a new way to collect: an ad unit that shows up on the right-hand side of the screen it calls “sponsored stories.&# When you “like&# a page; 2. Like mentioned.

Facebook 107

Facebook Privacy Twitter Social Media 107

Masters in Communications

FEBRUARY 12, 2022

Those who do not often choose not to own them - either because they do not consume TV media or because they prefer web streaming - rather than for economic reasons, though there are certainly those homes who do not have them purely due to poverty (20). She subsequently developed her own fashion brand and became a successful businesswoman.

Ethics 52

Ethics Communications Print Television 52

ImPRessions - Crenshaw Communications

FEBRUARY 21, 2017

In today’s volatile media and social environment, brand reputation is fragile. According to the World Economic Forum , more than twenty-five percent of a company’s market value is directly attributable to its brand reputation. So how should brands prepare for an unknown, uncontrollable event that could impugn its reputation?

Reputation 130

Reputation Viral Employee Customer Service 130