Sword and the Script

NOVEMBER 1, 2016

Today I spend most of my waking hours building similar platforms for clients, and many evenings reading, studying or writing about the subject. My ideas are sometimes syndicated or shared in a variety of places around the web. In fact, you can almost write a complete sentence from the analysis.

Marketing 60

Marketing Study Survey Content Marketing 60

Waxing UnLyrical

OCTOBER 19, 2010

If web metrics from these local sites start showing less referral traffic from Google, then it’s surely possible that Google Instant is, at least in part, to blame. To capitalize on this effect, each web page should have an attractive meta-description tag, and landing pages should be "sticky" with both content and user-interface.

Google 101

Google Nonprofit Engineering SEO 101

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

JANUARY 24, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff. Why do I like it?

Tools 99

Tools Marketing Nonprofit Mobile 99

Sword and the Script

JANUARY 10, 2017

This blog was originally penned on Blogger beginning in 2009 and migrated to WordPress in 2012. Success in corporate blogging is the same way and with modern web analytics and marketing automation, the business case is straightforward. Google hasn’t updated the Blogger platform to maintain parity with modern content management systems.

Survey 60

Survey Blogging Corporate Analytics 60

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. Google is 67 percent of the marketplace – Bing and Yahoo, which merged in 2009, make up 28 percent of the SEO market, although they’ve been gaining a bit of ground.

SEO 98

SEO Interviews Blogging Engineering 98

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. Questions like, “Do I enjoy writing for Journalistics?” In doing the self-assessment, I asked myself a lot of questions.

Blogging 64

Blogging Analytics Google Writing 64

Waxing UnLyrical

FEBRUARY 1, 2011

Seth mentioned using web analytics, and acknowledged that correlating PR activities to offline business outcomes is more difficult. Jim is a total web analytics guru, and I’m stoked that he’s making time in his busy schedule for our chat. Finally, what are some cost-effective ways of correlating outputs to outcomes?

Measurement 77

Measurement Publicity Web Analytics 77

Sword and the Script

OCTOBER 27, 2015

Mr. Webster cites the Zero Moment of Truth by Google which said buyers went from needing about five pieces of content in 2009 to 10.4 Mr. Webster writes: …have you ever signed up for a webinar or white paper, and then gotten an absolutely cringeworthy, ham-handed sales call as a result? Patently absurd.”. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Waxing UnLyrical

OCTOBER 22, 2010

A 236% increase in media mentions in 2009 over the previous two years combined; A total of 37,316 My Wellness ScoreCard completes, which were a 130% increase over the previous year; and A 72% increase in web traffic over the previous year with 207,048 web visitors. The results? Wanna Subscribe? Shall We Tweet?

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

OCTOBER 1, 2010

Priya says, “This episode of #measurepr will share how CRT/tanaka leveraged social media to exponentially increase CRN’s brand visibility online and significantly multiply key metrics (web traffic, scorecard participation, positive mentions) resulting in the 2010 PRSA Silver Anvil award for CRN in the Reputation/Brand Management category.&#

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

SEPTEMBER 28, 2010

“The plan elements include press conferences and media phone interviews, call center recorded messages and call center reps, our Web site, and social media.&# Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5

Social Media 61

Social Media Media Crisis Energy 61

Journalistics

JANUARY 3, 2016

For the quantitative input – because numbers don’t lie – I did a thorough review of our Google Analytics data going back to 2009 when we launched. Questions like, “Do I enjoy writing for Journalistics?” In doing the self-assessment, I asked myself a lot of questions.

Blogging 40

Blogging Analytics Google Writing 40

Waxing UnLyrical

NOVEMBER 7, 2010

How B2B companies use real-time blog posts to get trade media exposure , from David Meerman Scott ‘s Web Ink Now. Why: Those of us who focus on PR and social media measurement often talk about how you can measure “everything&# on the web. The ever-brilliant Lee Odden gives you tips on how to avoid this pitfall.

Facebook 57

Facebook Measurement Twitter Social Media 57

Waxing UnLyrical

JANUARY 23, 2011

Why: this was the post by which I originally “discovered&# Brian and his writing, when it was published earlier as a guest post for Building Moxie. At 1,057 words, I dare you to tell me this isn’t an amazing piece of writing. A non-techie explanation of how web pages are secured , by Philip Sheldrake. Shall We Tweet?

Blogging 47

Blogging Measurement Facebook Twitter 47

Waxing UnLyrical

AUGUST 22, 2010

Why: when social media “gurus&# – or any “gurus,&# for that matter – are self-deprecatingly stumbling over themselves all over the social Web, just point them to this. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? You know why. Wanna Subscribe?

Twitter 68

Twitter Facebook Measurement Blogging 68

Sword and the Script

OCTOBER 27, 2020

The pair provided an overview of the company and a web demonstration of the product which is the basis for this PR tech briefing. Muck Rack background and overview Muck Rack got started largely as an experiment in 2009. From here, you can create an alert for reporters that write about your refined search results.

Pitching 85

Pitching Media System Tools 85

Waxing UnLyrical

DECEMBER 21, 2010

I’ve often thought about writing down why exactly it is that I love Amplify, but never got around to doing it. And Amplify.com truly brings together all the aspects of social media blogging with an integrated community interested in finding and discussion the best of the information and sites the web has to offer. Shall We Tweet?

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

NOVEMBER 18, 2010

Aggregation and de-duplication : crawling web data, aggregating multiple media databases, removing spam and duplicate articles 2. Integrating media and web metrics : matching specific posts to web metrics (e.g., votes, comments, inbound links) and web analytics data (e.g. website visitors and sales leads) 3.

Measurement 80

Measurement Publicity Analysis Tools 80

Waxing UnLyrical

NOVEMBER 21, 2010

Beginners’ guide to web data and analytics: ten steps to love and success , from Avinash Kaushik’s Occam’s Razor. Suffice it to say that if you’re trying to make sense of web analytics, this is a great place for you to start. My letter to the C-Suite , by John Lovett over at Web Analytics Demystified.

Measurement 47

Measurement Analytics Conference Web 47

Waxing UnLyrical

DECEMBER 12, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: The Holly And The Ivy December 12th, 2010 Tweet As I write this, it is grey and damp outside. Christmas music is playing in my house. I just couldn’t see a theme to them all.

Writing 60

Writing Measurement Tourism Twitter 60

Communications Conversations

JULY 20, 2015

One of the few who really writes a lot anymore across the social web. I’ve been a big fan of Jay’s work for quite a while (dating back to probably about 2009). But, does that drive everything he writes about? Does he try to help make the industry a better place through his writings? No question.

Social Media 60

Social Media Blogging How To Media 60

Waxing UnLyrical

DECEMBER 9, 2010

"Keep It Simple" On The Web! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? This post was mentioned on Twitter by Shonali Burke, SarahSkerik. Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? Shall We Tweet? Liked what you saw?

Video 87

Video Facebook Twitter Viral 87

Waxing UnLyrical

NOVEMBER 24, 2010

Image: betsyjean79 via Flickr , Creative Commons Advertising, Marketing, Public Relations, Journalism, Design, Digital, TV, Radio, Podcasts, Blogging, Social Networks, Newsfeeds, Affiliate Marketing, Web TV, SEO… Creative industries have evolved just as the environments, mediums, consumers and needs of our clients have evolved over time.

Travel 79

Travel Case Study Creativity Advertising 79

ZudePR

MAY 31, 2015

Andy is the strategic director and co-founder of Orbit Media , an award-winning, 38-person web design firm in Chicago. Ann Handley is a Wall Street Journal best-selling author (Everybody Writes), keynote speaker, and the world’s first chief content officer (MarketingProfs). “Writing makes me aware. That remains its ethos.

Communications 81

Communications How To Blogging Content Marketing 81

PR 20/20

DECEMBER 10, 2019

There is no wrong answer here so long as the system captures the information you need to write a complete report. In addition to other wonderful things I’m sure, Ashburn is home to a large Amazon Web Services data center. But how can you write a story about numbers without getting bogged down by the mundanity of it all?

Report 52

Report How To Marketing Analytics 52

Waxing UnLyrical

DECEMBER 7, 2010

And now, with social media, we’re extending that quest to the social Web. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Because they believe in the overall “goodness&# of that organization. It’s a name they feel comfortable being associated with.

Reputation 73

Reputation Measurement Social Media Tourism 73

Waxing UnLyrical

JANUARY 26, 2011

First, because I rarely use Twitter’s web interface, and second, because the minute I see a “promoted tweet,&# even if it’s on HootSuite, I pretty much tune it out. Facebook is so integrated with ever facet of our web experience at this point, it would be difficult for it to collapse overnight. Wanna Subscribe?

Facebook 107

Facebook Privacy Twitter Social Media 107

Buzzstream

MAY 25, 2021

Depending on the complexity of the piece, you may need lots of time from a web developer and if you go super complex, you may need both front-end and back-end development work which can be costly. This content often needs to be uploaded by web developers which again, can add time to the project and take some elements out of your control.

Infographics 160

Infographics Data Blogging Mobile 160

Waxing UnLyrical

SEPTEMBER 14, 2010

In this world of Web 2.0, Its so easy to say that what were doing is PR because we write press releases, build the media lists and pitch endlessly, however it truly is about building, maintaining and nurturing relationships with the media. It’s inspiring smart folks like Matt to write more about our field. Wanna Subscribe?

Facebook 106

Facebook Twitter Education Industry 106

Stephen Waddington

DECEMBER 5, 2018

You need to understand the media in the market alighted to your product or service; the issues that drive the market; the format and makeup of a publication; and the types of stories that journalists write. Journalists want to write stories that will engage their readers. Not much has changed.

Media Relations 115

Media Relations Media Print Newspapers 115

Sword and the Script

NOVEMBER 29, 2016

The year was 2009 and I had a very special epiphany that day. The web has obviously changed that – a few quick product searches on a mobile device leads a buyer to reviews and commentary from sources other than the brand. I was worried as to whether or not the servers would hold up with all the web traffic surely headed our way.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Masters in Communications

FEBRUARY 12, 2022

Also includes mobile gaming, social media, and the web. We don't know what they say as they represent a transition between early pictorial writing and the cuneiform that succeeded them (2). Internet and Digital Media The internet or the World Wide Web began in 1989, invented by Tim Berners Lee (22).

Ethics 52

Ethics Communications Print Television 52