wiredPRworks

MAY 23, 2022

Almost nobody, except maybe David Letterman, was making top 10 lists in 2007. Barbara Rozgonyi leads CoryWest Media, a creative marketing communication consultancy that attracts attention, builds brands, and connects communities. Barbara is an international trends speaker, digital marketing advisor, and sales leadership guide.

LinkedIn 52

LinkedIn How To B2B Social Media 52

PR in High Definition

MARCH 24, 2020

Whitney Houston insured her voice, Michael Flatley insured his legs – and America Ferrera insured her smile for $10m in 2007. We’ve all heard about catastrophic events that can seemingly break brands in seconds. There’s an insurance policy for everything these days – and we mean that literally. Is this ridiculous? Well perhaps not.

Insurance 73

Insurance Insurance Reputation Policies 73

Cision

MAY 7, 2015

In the last five years, the biggest changes in public relations have been social media and the rise of sponsored content or branded journalism. Although social media really began to percolate around 2007-2008, it was more of a novelty in the early days. However, journalists are few and far between.

Social Media 120

Social Media Video Agency Healthcare 120

Bianchi Biz Blog

FEBRUARY 22, 2021

The Endeavor Commercial Vehicle Group is comprised of six CV brands: FleetOwner, Fleet Maintenance, Trailer/Body Builders, Bulk Transporter, Refrigerated Transporter, and American Trucker. I work with the lead editors of each CVG brand to support implementation and continuation of consistent internal processes.

Groups 55

Groups Meeting Transportation Media 55

Critical Mention

JUNE 12, 2018

The referee eventually made waves when he released his book in 2007. Admitting flaws in decision-making or any mistake for that matter is essential to rebuilding your brand after a PR disaster. This case, which is still in the middle of a trial, was branded “the World Cup of fraud.”

Crisis Communications 69

Crisis Communications Crisis Construction Leadership 69

wiredPRworks

FEBRUARY 8, 2017

Presented by Meeting Professionals International and hosted by the Washington Hilton, MACE! Way back in 2007, NACE DC invited me to share futuristic “ New Age Marketing ” ideas. Named one of the top 50 content marketing influencers on Twitter, Barbara’s digital brand is @wiredPRworks. Will you be at MACE?

Marketing 40

Marketing Conference Meeting Social Media 40

PR Conversations

OCTOBER 9, 2015

As a result, crisis communication becomes international” That’s what interested me, because although such major disasters are relatively rare, it is now possible for a single social media update (Tweet, photograph or video) to cause a global crisis for any organisation.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Communications Conversations

FEBRUARY 6, 2018

And, it’s served her well–in her 10-plus years with Ingersoll Rand, she’s moved up from communications specialist in 2007 to communications lead for Thermo King, and now, Trane, in the last few years. Many jobs in the comms world require you to manage a broad mix of internal AND external communications.

Energy 68

Energy Corporate Travel Internal 68

Stephen Waddington

AUGUST 27, 2018

Table 1: James Grunig and Todd Hunt’s Four Models of Public Relations (1984) Excellence Theory The so-called Excellence Theory[ii] developed over the next decade as a result of a research programme commissioned by the Research Foundation of the International Association of Business Communicators (IABC) in 1984. I’m a PG Tips drinker myself.

Communications 60

Communications Analysis Web Handbook 60

Ethical Voices

AUGUST 21, 2023

I was like, wow, okay, this isn’t any longer like a junior or an intern, this is pretty capable, to the point where its questions were beyond my level ability to answer it. But different brands have different thresholds of risk. You’re absolutely right. What is the best ethics advice you ever received?

Agency 80

Agency Publicity Ethics Analysis 80

PR 20/20

SEPTEMBER 19, 2017

In fact, PR 20/20 became HubSpot’s first agency partner back in 2007 —a decision that continues to fuel and inspire our business. Optimization insights include on page SEO factors, ranked keywords, inbound links, CTAs and internal links. The goal is to turn happy customers into advocates and brand promoters.

Marketing 40

Marketing Tools Data Report 40

ZudePR

MAY 31, 2015

Stuart is an international PR adviser, speaker, trainer, and blogger. “My digital reach (and inspiration) is international and relatively unconstrained by time zones. “The little things where we draw the line just maintain basic company confidentiality, like internal salaries, or clients that we sign NDAs with.”

Communications 81

Communications How To Blogging Content Marketing 81

Bad Pitch Blog

FEBRUARY 28, 2007

Getting your own brand of tastelessness noticed amid the infinitely tasteless Anna Nicole Smith business would seem to be an exercise in futility, or at least one attempted only by seasoned professionals such as those at Fox News.” No, Brown didn''t father Smith''s child (at least as far as we know.) Not only tasteless, but wimpy too!

Pitching 47

Pitching Hotels Exercises Data 47

Contently - Strategy

DECEMBER 5, 2019

Brands spend large sums of money on content marketing. The industry benchmark statistics in the first part of the report came from an internal dataset of 86,270 pieces of content across all industries, measured by Contently’s content marketing platform. It’s time they made the most of their investments. [If

Financial 111

Financial Industry Report Insurance 111